Global Hair Dryer Market

Hair Dryer Market Size, Share, Growth Analysis, By Product Type(Cord, Cordless), By Distribution Chanel(Online, Offline), By Region - Industry Forecast 2024-2031


Report ID: SQSG25E2006 | Region: Global | Published Date: April, 2024
Pages: 247 |Tables: 61 |Figures: 75

Hair Dryer Market Insights

Hair Dryer Market size was valued at USD 9.03 billion in 2019 and is poised to grow from USD 9.6 billion in 2023 to USD 15.6 billion by 2031, growing at a CAGR of 6.26% in the forecast period (2024-2031).

Global hair dryer market expansion has been aided by the rising adoption of western lifestyles. The major market-affecting factors for hair dryers are rapid urbanization and shifting lifestyles. Further driving the hair dryer market are the development of e-Commerce and the accessibility of a wide range of goods. The world is rapidly adopting artificial intelligence technology. In order to make their hair dryers more sophisticated, hair dryer manufacturers are turning to artificial intelligence technology. They are aiming their products at the younger generation. Over the course of the forecast years, this is anticipated to open up new opportunities for the market as a whole.

Super hair dryers are inspiring producers to continuously improve their goods. The ceramic heating elements in the Cloud Nine Airshot have vitamins injected into them to nourish the hair. Smart hair drier advancements are being driven by consumer desire for quick hair drying. Customers choose hair dryers with convenient heating settings since they can dry their hair their hair more quickly and efficiently. On the other hand, businesses in the hair dryer industry are developing innovative, compact product designs.

US Hair Dryer Market is poised to grow at a sustainable CAGR for the next forecast year.

Market Snapshot - 2024-2031

Global Market Size

USD 9.03 billion

Largest Segment

Cord

Fastest Growth

Cordless

Growth Rate

6.26% CAGR

Global Hair Dryer Market, 2021-2028 ($ Bn)
Country Share for North America Region- 2021 (%)

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Hair Dryer Market Segmental Analysis

Global hair dryer market is segmented based on the Product Type, Distribution Channel, and region. Based on the Product Type, the Global Hair Dryer Market is segmented as cord, and cordless. Based on Distribution Channel, the Global Hair Dryer Market is segmented as online, and offline. Based on Region it is categorized into North America, Europe, Asia-Pacific, Latin America, and MEA.

Hair Dryer Market Analysis by Product Type

Based on the Product Type, the hair dryer market is bifurcated into cord, and cordless. The market share that belongs to cord is the largest. These items have labels with high power ratings and intense energy consumption. As a result, corded products are thought to be more effective with a direct power supply. The market segment is expanding as a result of growing saloons and grooming factors. Followed by cordless segment. Ionic and tourmaline dryers with various attachments, speeds, and heat settings are among the manufacturers' products that are gaining popularity due to their simplicity of use. When people are traveling or there is an electrical outage, wireless and portable hairdryers are able to meet their needs for convenience. Innovative portable dryers with smart sensors that assess the humidity in the area and automatically adjust the heat settings are being developed by leaders using lithium-silicon batteries. Through the anticipated period, these factors are anticipated to propel the segment's market growth.

Hair Dryer Market Analysis by Distribution Channel

Based on Distribution Channel the hair dryer market is segmented into online and offline. The segment that is predicted to grow the fastest is online distribution. Online retailers like Flipkart, Walmart, and Amazon have played a significant role in influencing consumer preferences for buying home electronics devices. The segment is anticipated to grow over the course of the forecast period, particularly in developing nations like Vietnam, China, Indonesia, and India. Major market players are also launching their own websites and online portals, which is likely to boost the segment's growth. Offline segment will show lucrative growth in the coming future. Unorganized retail is a primary distribution channel in developing countries such as India, Vietnam, Bangladesh, and China. Major retail chains are therefore investing in the opening of new stores in order to gain a competitive edge in the market.

Global Hair Dryer Market By Product Type, 2021(%), 2023 (%)

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Hair Dryer Market Regional Insights

Asia Pacific is expected to control the hair dryer market share. It's expected that China and India will soon present significant opportunities for distributors and manufacturers of hair dryers. The business in India and Japan is likely to record considerable growth rate during the forecast period, owing to the rise in demand for hair styling products among customers in these countries. These countries are anticipated to dominate the hair dryer market during the forecasted period. In addition, it is anticipated that the market will expand over the course of the forecast period as a result of manufacturers' strong product innovation, which includes fresh designs and top-notch materials. For the duration of the forecast, Europe is anticipated to be the second-largest market for hair dryers. The largest hair dryer market in terms of value was in Germany in 2021, which also had a large market share. Due to a robust product pipeline and an established portfolio management strategy, the demand for hair dryers in Germany is anticipated to grow moderately in the upcoming years. Due to the vast consumer base and ongoing product innovation by major competitors, the market in North America is predicted to grow at a significant rate. Growing spending by cosmetics manufacturers on product endorsement is anticipated to have an impact on the target audience and propel market expansion. Growing consumer awareness of personal grooming products is predicted to fuel market expansion.

Global Hair Dryer Market By Geography, 2021 - 2028, 2024-2031
  • Largest
  • Fastest

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Hair Dryer Market Dynamics

Hair Dryer Market Driver

  • With the aid of technology and inventive manufacturing processes, a number of small manufacturers are producing hair dryers at competitive prices. These hair dryers perform just as well as hair dryers with well-known brands. Most of these inexpensive hair dryers can be purchased online and at drugstores. Individual users, as opposed to professionals, are the main users of inexpensive dryers. Therefore, during the forecast period, the proliferation of low-cost hairdryers with improved performance will be a key price driver for the hairdryer market.
  • The needs of mobile people for convenience are being met by wireless and portable hair dryers. Companies like Philips are facing fierce competition from cordless and rechargeable AER dryers in the market for wireless hair dryers. As a result, research funding is essential in advancing wireless hair dryer sensor technology. Since smart sensors can automatically change heat settings based on the surrounding air quality and humidity, wireless products have improved the hair dryer industry. Additionally, businesses in the hair dryer industry are stepping up their production efforts to create wireless products with detachable cords that are useful when batteries run out. As a result, the disadvantages of wireless hair dryers tend to outweigh their bulky size caused by their batteries.
  • The immense rise in Urbanization and disposable income of the major population has fuelled  growth of the market.Manufacturers are increasingly designing cost-efficient electric hair care equipment to meet the evolving demands of customers.The major awareness about the hair care and fashion among the population due to rise of social media usage has been another factor favoring the expansion of market.

Hair Dryer Market Restraint

  • Development of the global hair dryer market is significantly hampered by a fragmented market and slow industry growth. The international hair dryer market is highly fragmented and unorganized, with a small number of large players and many small ones. Because of market fragmentation, vendors compete on price. Local competitors in developing and emerging markets pose problems for these major players, though. The strong presence of global players, however, makes it difficult for local players to compete on the global stage. Additionally, the global hair dryer market has matured, particularly in industrialized nations like the US, Germany, France, Canada, South Korea, and Italy. Because hair dryers entered these markets early, the growth rate has been slower.
  • Excessive use of a hairdryer weakens the hair follicles, which eventually become damaged from exposure to heat. The risk of long-term increases in hair loss rises as the hair follicles become more fragile and the pores of the scalp open. Although they may enhance your style, hairdryers have an impact on the health of hair.
  • Hair Care products, mainly hair dryers can seriously damage one's hair, though, by reducing its quality, changing its texture, and resulting in hair breakage, if they are used improperly. The bulk of these problems is also brought on by the dryers' residues that are left on the scalp and in the hair after inadequate cleaning. Both the scalp and the hair of a person are negatively impacted by these leftovers.

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Hair Dryer Market Competitive Landscape

Global hair dryer market is highly competitive and somewhat fragmented. To maintain a competitive edge, the major industry participants are continually implementing various growth strategies. Innovations, mergers, and acquisitions, collaborations and partnerships are adopted by these players to thrive in the competitive market. In order to provide industries with the most effective and economical solutions, the major market players are also continually concentrating on R&D.

Hair Dryer Market Top Player's Company Profiles

Hair Dryer Market Recent Developments

  • In Aug 2022, Panasonic Released New nanoe™ Hair Dryer Designed for Travel and Small Spaces. Travel Hair Dryer (EH-NA2C-W), an ideal hair styling tool for anyone who is searching for salon-quality heat styling but has limited storage space at home or travels frequently.
  • In May 2022, Beauty Industry Group (BIG) has acquired Bellami Hair Bellami's products and services will remain available under their existing brand as part of the BIG portfolio and the company will continue to be headquartered in Chatsworth, California. Co-founder Nikki Eslami will continue to serve as an adviser and co-founder Julius Salerno will continue to serve as CEO.

Hair Dryer Key Market Trends

  • One of the major hair dryer market trends is the rising popularity of tourmaline hair dryers. A semiprecious gemstone called tourmaline has infrared and ionic properties that are inherent to it. It is a component of hair dryers, curling irons, and flat irons. However, it works best in hair dryers because it releases negative ions that speed up the division and evaporation of water molecules in hair. This helps you save time and effort. Additionally, tourmaline hair dryers' negative ions and infrared heat seal the hair cuticles and maintain moisture in the hair for shinier effects. All hair types can use tourmaline hair dryers. These are lighter in weight as well. Due to these benefits, tourmaline hair dryers are becoming more and more well-liked by consumers. Additionally, producers are creating more tourmaline hair dryer models across all price points. As a result, the market under consideration will expand as tourmaline hair dryers become more and more popular.
  • Smart drying technology is one of the advancements in next-generation hair dryers for protecting hair. The market for hair dryers is being revolutionized by smart dryers. Manufacturers are stepping up their R&D efforts to create hair dryers equipped with sophisticated moisture and proximity sensors that can optimize the amount of heat applied to the hair and give users healthy, glossy results. In order to prevent hair damage, automation is essential for controlling air velocity and heat. In the global market, these elements are fueling product demand. The idea of super hair dryers inspires product creators to continuously innovate. To dry their hair quickly and thoroughly, customers prefer hair dryers with convenient heating options.

Hair Dryer Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected utilizing Primary Exploratory Research backed by the robust Secondary Desk research.

According to our Global Hair Dryer Market Analysis, in terms of product type, the market share that belongs to cord is the largest. These items have labels with high power ratings and intense energy consumption. As a result, corded products are thought to be more effective with a direct power supply. The market segment is expanding as a result of growing saloons and grooming factors. In terms of distribution channel, specialty stores accounted for a maximum market share followed by online retail because of customer loyalty broader variety of Hair Dryers to choose from. According to the distribution channel, the segment that is predicted to grow the fastest is online distribution. Online retailers like Flipkart, Walmart, and Amazon have played a significant role in influencing consumer preferences for buying home electronics devices.

Report Metric Details
Market size value in 2023 USD 9.03 billion
Market size value in 2031 USD 15.6 billion
Growth Rate 6.26%
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Product Type
    • Cord, Cordless
  • Distribution Chanel
    • Online, Offline
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
Customization scope

Free report customization with purchase. Customization includes:-

  • Segments by type, application, etc
  • Company profile
  • Market dynamics & outlook
  • Region

Historical Year 2019

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Hair Dryer Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Hair Dryer Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Hair Dryer Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Hair Dryer Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Hair Dryer Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Hair Dryer Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Hair Dryer Market size was valued at USD 9.03 billion in 2019 and is poised to grow from USD 9.6 billion in 2023 to USD 15.6 billion by 2031, growing at a CAGR of 6.26% in the forecast period (2024-2031).

hair dryer market is highly competitive and somewhat fragmented. To maintain a competitive edge, the major industry participants are continually implementing various growth strategies. Innovations, mergers, and acquisitions, collaborations and partnerships are adopted by these players to thrive in the competitive market. In order to provide industries with the most effective and economical solutions, the major market players are also continually concentrating on R&D. 'Panasonic Corporation', 'Dyson', 'Conair Corporation', 'Philips', 'GHD', 'Braun', 'Revlon', 'Remington', 'Andis Company', 'T3 Micro', 'Bio Ionic', 'Elchim', 'Hot Tools', 'BaBylissPRO', 'Drybar', 'Cricket', 'Jinri', 'John Paul Mitchell Systems', 'Vidal Sassoon', 'Rusk'

With the aid of technology and inventive manufacturing processes, a number of small manufacturers are producing hair dryers at competitive prices. These hair dryers perform just as well as hair dryers with well-known brands. Most of these inexpensive hair dryers can be purchased online and at drugstores. Individual users, as opposed to professionals, are the main users of inexpensive dryers. Therefore, during the forecast period, the proliferation of low-cost hairdryers with improved performance will be a key price driver for the hairdryer market.

One of the major hair dryer market trends is the rising popularity of tourmaline hair dryers. A semiprecious gemstone called tourmaline has infrared and ionic properties that are inherent to it. It is a component of hair dryers, curling irons, and flat irons. However, it works best in hair dryers because it releases negative ions that speed up the division and evaporation of water molecules in hair. This helps you save time and effort. Additionally, tourmaline hair dryers' negative ions and infrared heat seal the hair cuticles and maintain moisture in the hair for shinier effects. All hair types can use tourmaline hair dryers. These are lighter in weight as well. Due to these benefits, tourmaline hair dryers are becoming more and more well-liked by consumers. Additionally, producers are creating more tourmaline hair dryer models across all price points. As a result, the market under consideration will expand as tourmaline hair dryers become more and more popular.

Asia Pacific is expected to control the hair dryer market share. It's expected that China and India will soon present significant opportunities for distributors and manufacturers of hair dryers. The business in India and Japan is likely to record considerable growth rate during the forecast period, owing to the rise in demand for hair styling products among customers in these countries. These countries are anticipated to dominate the hair dryer market during the forecasted period. In addition, it is anticipated that the market will expand over the course of the forecast period as a result of manufacturers' strong product innovation, which includes fresh designs and top-notch materials. For the duration of the forecast, Europe is anticipated to be the second-largest market for hair dryers. The largest hair dryer market in terms of value was in Germany in 2021, which also had a large market share. Due to a robust product pipeline and an established portfolio management strategy, the demand for hair dryers in Germany is anticipated to grow moderately in the upcoming years. Due to the vast consumer base and ongoing product innovation by major competitors, the market in North America is predicted to grow at a significant rate. Growing spending by cosmetics manufacturers on product endorsement is anticipated to have an impact on the target audience and propel market expansion. Growing consumer awareness of personal grooming products is predicted to fuel market expansion.

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Global Hair Dryer Market

Product ID: SQSG25E2006

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