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Hair Styling Tools Market size was valued at USD 26.18 billion in 2019 and is poised to grow from USD 27.47 billion in 2023 to USD 38.36 billion by 2031, growing at a CAGR of 4.9% in the forecast period (2024-2031).

The Hair Styling Tools Market is relatively a concentrated market, and this market is experiencing massive competition. As companies are acquiring other companies to develop advanced hair styling tools and further striving to expand their product portfolio. Apart from this, key players operating in the market are adopting strategies such as partnership, the introduction of new products, and collaboration to maintain their presence in the marketplace. 'Spectrum Brands, Inc.', 'Panasonic Corp.', 'Helen of Troy Ltd.', 'Conair Corporation', 'Koninklijke Philips N.V.', 'TESCOM', 'Dyson Ltd.', 'WAHL Clipper Corporation', 'Groupe SEB', 'Andis Company', 'FHI Brands LLC', 'Ikonic Professional', 'Farouk Systems Inc.', 'Solano International', 'Drybar Holdings LLC', 'Bio Ionic', 'Cricket Company LLC', 'GHD Group', 'Elchim S.p.A', 'Sultra'

One of the key factors driving the hair styling market in the region is the ongoing evolution of fashion trends. Consumers either choose to use professional salon services or do it themselves to keep up with the quick change in hairstyles, which are influenced by movies or fashion trends, is significantly boosting the growth of sales of hair styling equipment.

The recent developments in hair styling are functioning as a growth enhancer for the market for hair styling equipment and are proving to be a unique selling feature due to their effectiveness and efficiency. The market for hair styling tools is expanding because to products like portable hair styling tools. The growing popularity of personal grooming and trying out new appearances through hair styling may totally change the hair styling tool industry. For instance, the haircare wellness company Nutrafol recently introduced its growth activator, a natural plant-based hair treatment, as well as a collagen infusion powder to strengthen hair.

The market for hair styling products in Europe is expected to account for the largest share due to rising purchasing power, rising fashion awareness, the availability of a wide range of hair care products, and more. More than 1,000 new hair and beauty salons were established in the UK in 2020, according to the National Hair & Beauty Federation (NHBF). While there are more hairdressers than ever, a noticeable trend that is also growing is the constant inclination toward hair products that contain elements from food. More and more individuals are looking for hair care products that are safe for the environment and don't include any toxic substances. These elements will have a considerable impact on regional demand. The market in Asia-Pacific is expected to experience significant expansion driven by the soaring demand for cutting-edge grooming products as a result of the existence of a younger population in South Asian countries in the area.

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Global Hair Styling Tools Market

Product ID: SQMIG30L2198