Top Dry Shampoo Companies

Global Dry Shampoo Market size was valued at USD 4.29 Billion in 2024 and is poised to grow from USD 4.74 Billion in 2025 to USD 10.54 Billion by 2033, growing at a CAGR of 10.5% during the forecast period (2026–2033). 

The dry shampoo business is very competitive, and the top companies control the majority of the dry shampoo market. To increase their geographic reach and consumer base, the leading companies are concentrating on product development, online distribution methods, strategic expansions, advertising, and branding of their products. To assure high-quality products, the biggest corporations are also making significant investments in R&D. The chosen strategies of competitors in the market include the introduction of new goods and strategic growth into untapped regions. Leading producers of dry shampoo are concentrating on utilizing the potential provided by Asia-rising Pacific's countries, such as India, to increase their income base. 'Procter & Gamble Co. (USA) ', 'L’Oreal S.A. (France) ', 'Unilever (UK/Netherlands) ', 'Henkel AG & Co. KGaA (Germany) ', 'Kao Corporation (Japan) ', 'Church & Dwight Co., Inc. (USA) ', 'Revlon, Inc. (USA) ', 'Shiseido Company, Limited (Japan) ', 'Amorepacific Corporation (South Korea) ', 'Johnson & Johnson (USA) ', 'Estee Lauder Companies Inc. (USA) ', 'Oriflame Holding AG (Switzerland) ', 'Beiersdorf AG (Germany) ', 'Pierre Fabre Group (France) ', 'L’Occitane en Provence (France) ', 'Avon Products, Inc. (UK) ', 'Clarins Group (France) ', 'Colgate-Palmolive Company (USA) '

Product innovation leading to premiumization of the product: Dry shampoos are a newly developed product that don't require any water and are sold for all types of hair. Daily hair washing with ordinary shampoo can harm hair because the natural oils are removed from the hair cuticles. To satisfy consumer demand, vendors are concentrating on releasing dry shampoos with multifunctional features as value enhancements. The product becomes more expensive when additional features are included, which will further fuel dry shampoo market expansion.

Personalized home salons: The number of players in the industry who provide mobile app-based home salon services has multiplied over the past ten years. Customers can use these mobile apps to access salon services from their homes. In industrialized nations like North America and Europe, personalized home salon services are a growing trend. The service providers prefer to use items like dry shampoos and provide hair care options that use the least amount of water possible. Because they are inexpensive and simple to access, these services are in high demand. The need for instant hair care products and hair treatment options like dry shampoos has subsequently increased, which is predicted to contribute to the expansion of the worldwide dry shampoo market over the forecast period.

Based on the region, the North American region currently dominates the global dry shampoo market. In 2021, North America held a 35.68 percent share of the worldwide Dry Shampoo market. The demand for products has increased as a result of the expansion of application areas like hair care products because of the aging population. A significant driver propelling the local market is the rising demand for anti-aging products for beauty and fashionable haircuts. Due to its on-the-go applicability and water efficiency, dry shampoo is a highly preferred product among consumers who live fast-paced lives. Another factor that is projected to encourage the market expansion of Dry Shampoo is the rising demand for personal care products in the area. The rise in the working-age population and rising disposable income are other factors contributing to the expansion.