Global Shampoo Bar Market

Shampoo Bar Market Size, Share, Growth Analysis, By Type(Glycerin-based Cold-processed, Solid-surfactant), By Distribution Channel(Online and Offline), By Region - Industry Forecast 2024-2031


Report ID: SQMIG30L2138 | Region: Global | Published Date: February, 2024
Pages: 265 |Tables: 60 |Figures: 75

Shampoo Bar Market Insights

Global Shampoo Bar Market size was valued at USD 9.98 million in 2021 and is poised to grow from USD 10.8 million in 2022 to USD 19.41 million by 2030, growing at a CAGR of 7.6% in the forecast period (2023-2030).

The demand for shampoo bars with no plastic waste is being driven by growing awareness of health, hygiene, and the negative side effects of using chemical cosmetics and personal care items over the long term. Customers are also embracing packaging-free personal care items to reduce the rising load of plastic waste. The demand for shampoo made from organic, herbal, and natural ingredients is anticipated to increase in response to rising consumer awareness regarding personal hygiene and safety from potentially hazardous compounds including parabens, phthalates, and aluminum salts. The shampoo bar market is also anticipated to develop due to shifting consumer tastes for products made with organic components because of their advantages, such as dandruff protection and hair fall leadership.

The American Academy of Dermatology (AAD) estimates that hair loss affects 80 million Americans (30 million women and 50 million men). These health concerns are encouraging bar shampoos and other organic and all-natural hair care products.

Plastic waste has recently risen to the top of the list of environmental issues due to the harm it does to marine life, humans, and other terrestrial animals. An estimated 242 million tons of plastic waste was generated globally in 2016, according to the World Bank Group. Additionally, the non-profit group "Our World in Data" claims that commodity packaging is the most prevalent application area and is responsible for around 42% of all plastic waste created globally. This global issue has caused manufacturers to discontinue utilizing plastic packaging, especially for cosmetics items. These worldwide environmental issues will promote packaging-free shampoo bars in the near future.

Government regulations favor the use of natural and organic cosmetics and personal care items. For instance, the European Commission changed Annex II of the EU Cosmetic Regulation to forbid the use of five different forms of parabens, including isopropylparaben, isobutylparaben, phenyl paraben, benzylparaben, and pentylparaben, in cosmetic products. The utility of shampoo bars is anticipated to be supported in the near future by these strict government regulations.

Market Snapshot - 2024-2031

Global Market Size

USD 9.98 million

Largest Segment

Online

Fastest Growth

Online

Growth Rate

7.6% CAGR

Global Shampoo Bar Market, 2022-2030 ($ Bn)
Country Share for North America Region- 2022 (%)

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Shampoo Bar Market Segmental Analysis

The global shampoo bar market is segmented based on type, distribution channel, and region. In terms of segmentation by type the market is segmented into glycerin-based, cold-processed, and solid-surfactant. Based on distribution channel the market is segmented into online and offline. Demographically, the market is segmented into North America, Europe, Asia-Pacific, Latin America, and MEA.

Analysis by Distribution Channel

The greatest category in 2021 was the online distribution channel, which brought in 70.5% of global revenue. The bar shampoo product is still in its infant stage, necessitating a variety of marketing strategies, such as celebrity marketing, product promotion, and campaigns to increase customer awareness of the product. Strategies are being used by significant manufacturers to promote their goods in online marketplaces. For instance, UK-based Lush Cosmetics announced that it would launch a 24/7 TV video channel in order to increase product visibility and client penetration through internet channels.

It is expected that offline channels will generate USD 5.0 million in income by 2025. In order to increase the visibility of their products, significant players are opening distinctive storefronts. For example, Lush. It is expected that offline channels will generate USD 5.0 million in income by 2025. In order to increase the visibility of their products, significant players are opening distinctive storefronts. Lush Retail, for instance, in January 2020. It is expected that offline channels will generate USD 5.0 million in income by 2027. In order to increase the visibility of their products, significant players are opening distinctive storefronts. For instance, Lush Retail Ltd., situated in Manchester, United Kingdom, opened its one-of-a-kind store in January 2020. There is no plastic wrapping over the items at this fancy store because there is no packaging.

Global Shampoo Bar Market By Distribution Channel, 2022 (%), 2023 (%)

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Shampoo Bar Market Regional Insights

North America generated the largest share in 2022, accounting for 65.7% of global sales. This region has the highest penetration rate for the product in comparison to all other regions due to the fact that the bulk of the product's key players—including J R Liggett Ltd. Inc., Plaine Products, and Osmia Organics, LLC—have bases in the U.S. Manufacturers are using marketing strategies such as expanding their retail network, merging with other companies, and launching new items. In western Canada, the company decided to grow by adding 10 new retail sites. These actions will ensure a sizable demand for the product for the foreseeable time.

Asia Pacific is the region's market with the fastest growth rate, by rising a CAGR of 8.2%. Manufacturers are releasing new items with a variety of themes, such as organic, herbal, and chemical-free, to entice consumers to buy their goods. The past several years has seen an increase in product introductions in Australia, New Zealand, and China.

Global Shampoo Bar Market By Geography, 2022-2030, 2024-2031
  • Largest
  • Fastest

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Shampoo Bar Market Dynamics

Drivers

Sustainability to Bolster Market Growth

  • Shampoo bars are often marketed as a more environmentally-friendly option compared to traditional bottled shampoos. They are typically packaged in minimal or biodegradable packaging, and don't require the same amount of energy and resources to manufacture and transport.

Restraints

Limited Availability of Raw Materials to Hinder Market Growth

  • Shampoo bars are still a relatively new product for many consumers, and they may not be widely available in all markets. This can make it difficult for people to find and try them.

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Shampoo Bar Market Competitive Landscape

The shampoo bar market has witnessed significant growth in recent years as consumers become more environmentally conscious and seek out sustainable and plastic-free alternatives to traditional bottled shampoo. The market is highly fragmented in nature, with a large number of small and niche players, as well as some established brands that have entered the market. Some companies often focus on specific hair types or ingredients and offer unique formulations and packaging.These companies provide a variety of shampoo bars for different hair types and preferences, all made with natural and sustainable ingredients like essential oils, herbs, and plant-based surfactants. Many businesses offer environmentally friendly packaging as part of their commitment to reducing their negative environmental impacts. As long as there is a growing demand for shampoo bars, it is projected that new competitors will enter the market and that the competition will heat up.

Top Player’s Company Profiles

  • Lush Ltd.
  • Ethique
  • Plaine Products
  • Friendly Soap Ltd.
  • HiBAR
  • Beauty and the Bees
  • The Soapworks
  • Biovène Barcelona
  • Chagrin Valley Soap & Salve Co.
  • Basin
  • Chantelle Earth
  • Soapbox
  • Balade en Provence
  • Eco Roots
  • Be Kind Body Co.
  • Meow Meow Tweet
  • NueBar
  • JR Liggett Ltd.
  • Meliora Cleaning Products
  • Acala

Recent Developments

  • In May 2022, SPARTY, Inc., a Japanese personal care firm, received funding from L'Oréal. The D2C Japanese beauty care market will see significant prospects as a result of L'Oréal's strategic development.
  • In January 2022, The Carbonfund foundation and Oregon Soap Company partnered to register Oregon Soap Company's whole product line in the Carbonfree Product Certification Program. Oregon Soap Company is a well-known manufacturer of castile shampoo bar soap.

Shampoo Bar Key Market Trends

Increasing demand for Sustainable and Eco-friendly Products

  • Consumers are becoming more environmentally conscious and seeking out sustainable and plastic-free alternatives to traditional bottled shampoo. Shampoo bars are gaining popularity because they are typically packaged in recyclable or biodegradable materials and require less packaging than traditional shampoo bottles.

Rising popularity of Natural and Organic Ingredients

  • Many consumers are also looking for natural and organic ingredients in their shampoo bars. Companies are responding to this demand by using ingredients such as essential oils, herbs, and plant-based surfactants that are gentle on the hair and scalp.

Expansion of Distribution Channels

  • Shampoo bar companies are expanding their distribution channels beyond traditional retail stores to include online marketplaces, subscription services, and direct-to-consumer sales. This allows them to reach a wider audience and offer more personalized shopping experiences.

Shampoo Bar Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates and Analyzes the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.

According to our analysis, the demand for shampoo bars with no plastic waste is attributed to the growing awareness of health, hygiene, and the negative side effects of using chemical cosmetics and personal care items over the long term. Customers are also embracing packaging-free personal care items to reduce the rising load of plastic waste. The demand for shampoo made from organic, herbal, and natural ingredients is anticipated to increase in response to rising consumer awareness regarding personal hygiene and safety from potentially hazardous compounds including parabens, phthalates, and aluminum salts. Shampoo bars are still a relatively new product for many consumers, and they may not be widely available in all markets. This can make it difficult for people to find and try them.

Report Metric Details
Market size value in 2023 USD 9.98 million
Market size value in 2031 USD 19.41 million
Growth Rate 7.6%
Forecast period 2024-2031
Forecast Unit (Value) USD Million
Segments covered
  • Type
    • Glycerin-based Cold-processed, Solid-surfactant
  • Distribution Channel
    • Online and Offline
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Lush Ltd.
  • Ethique
  • Plaine Products
  • Friendly Soap Ltd.
  • HiBAR
  • Beauty and the Bees
  • The Soapworks
  • Biovène Barcelona
  • Chagrin Valley Soap & Salve Co.
  • Basin
  • Chantelle Earth
  • Soapbox
  • Balade en Provence
  • Eco Roots
  • Be Kind Body Co.
  • Meow Meow Tweet
  • NueBar
  • JR Liggett Ltd.
  • Meliora Cleaning Products
  • Acala
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Shampoo Bar Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Shampoo Bar Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Shampoo Bar Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Shampoo Bar Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Shampoo Bar Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Shampoo Bar Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Shampoo Bar Market size was valued at USD 9.98 million in 2021 and is poised to grow from USD 10.8 million in 2022 to USD 19.41 million by 2030, growing at a CAGR of 7.6% in the forecast period (2023-2030).

The shampoo bar market has witnessed significant growth in recent years as consumers become more environmentally conscious and seek out sustainable and plastic-free alternatives to traditional bottled shampoo. The market is highly fragmented in nature, with a large number of small and niche players, as well as some established brands that have entered the market. Some companies often focus on specific hair types or ingredients and offer unique formulations and packaging.These companies provide a variety of shampoo bars for different hair types and preferences, all made with natural and sustainable ingredients like essential oils, herbs, and plant-based surfactants. Many businesses offer environmentally friendly packaging as part of their commitment to reducing their negative environmental impacts. As long as there is a growing demand for shampoo bars, it is projected that new competitors will enter the market and that the competition will heat up. 'Lush Ltd.', 'Ethique', 'Plaine Products', 'Friendly Soap Ltd.', 'HiBAR', 'Beauty and the Bees', 'The Soapworks', 'Biovène Barcelona', 'Chagrin Valley Soap & Salve Co.', 'Basin', 'Chantelle Earth', 'Soapbox', 'Balade en Provence', 'Eco Roots', 'Be Kind Body Co.', 'Meow Meow Tweet', 'NueBar', 'JR Liggett Ltd.', 'Meliora Cleaning Products', 'Acala'

Shampoo bars are often marketed as a more environmentally-friendly option compared to traditional bottled shampoos. They are typically packaged in minimal or biodegradable packaging, and don't require the same amount of energy and resources to manufacture and transport.

Consumers are becoming more environmentally conscious and seeking out sustainable and plastic-free alternatives to traditional bottled shampoo. Shampoo bars are gaining popularity because they are typically packaged in recyclable or biodegradable materials and require less packaging than traditional shampoo bottles.

North America generated the largest share in 2022, accounting for 65.7% of sales. This region has the highest penetration rate for the product in comparison to all other regions due to the fact that the bulk of the product's key players—including J R Liggett Ltd. Inc., Plaine Products, and Osmia Organics, LLC—have bases in the U.S. Manufacturers are using marketing strategies such as expanding their retail network, merging with other companies, and launching new items. In western Canada, the company decided to grow by adding 10 new retail sites. These actions will ensure a sizable demand for the product for the foreseeable time.

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Global Shampoo Bar Market

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