USD 4.38 billion
Report ID: SQMIG30F2021 | Region: Global | Published Date: June, 2023 | Pages: 157 | Tables: 84 | Figures: 76
Global Ginger Beer Market size was valued at USD 4.38 billion in 2021 and is poised to grow from USD 4.69 billion in 2022 to USD 8.12 billion by 2030, growing at a CAGR of 7.1% in the forecast period (2023-2030).
Ginger beer is a non-alcoholic, carbonated drink with a spicy and sweet flavor. It is made by fermenting ginger, sugar, and water with a culture of yeast and bacteria called "ginger bug." The fermentation process can take anywhere from a few days to a few weeks, and results in a drink with a distinctive cloudy appearance and a sharp, refreshing taste. Ginger beer is often used as a mixer for cocktails, but can also be enjoyed on its own as a refreshing alternative to traditional soft drinks. According to our analysis report, North America is the largest market for ginger beer, followed by Europe and Asia Pacific. The increasing popularity of ginger beer in the United States is one of the key factors driving the growth of the North American market. The Asia Pacific region is expected to witness significant growth, owing to the rising demand for natural and healthy drinks in countries like China and India.
Global Market Size
USD 4.38 billion
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Global Ginger Beer market is segmented by type, distribution channel, flavor, and region. Based on type, the market can be segmented into Alcoholic Ginger Beer, and Non-Alcoholic Ginger Beer. Based on distribution channel, the market is segmented into Offline retail, and Online retail. Based on flavor, the market is segmented into lemon, and raspberry. Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Analysis by Type
By type, the market can be segmented into Alcoholic Ginger Beer and Non-Alcoholic Ginger Beer. Alcoholic ginger beer is a fermented beverage that contains alcohol and has a spicy ginger flavor. This segment is dominating the market, primarily due to the high demand for alcoholic beverages. The segment has been growing steadily, driven by increasing consumer preference for unique and flavorful alcoholic beverages. Additionally, the segment has been expanding due to the growing trend of craft beer and small-batch production, which has created new opportunities for the industry players to innovate and experiment with different flavors.
Non-alcoholic ginger beer is a popular beverage that is becoming increasingly popular among health-conscious consumers. The segment has been growing rapidly, driven by the increasing demand for non-alcoholic and low-alcohol beverages. This trend is driven by a growing concern for health and wellness, and the increasing awareness of the negative effects of alcohol consumption. Additionally, the segment has been expanding due to the growing trend of healthy lifestyle choices, where consumers are looking for drinks with low sugar and calories.
Analysis by Distribution Channel
By distribution channel, the market can be segmented into offline retail, and online retail. The offline retail segment includes supermarkets, hypermarkets, convenience stores, and specialty stores. This segment dominated the market, primarily due to its wide reach and accessibility. Consumers prefer to buy ginger beer from offline stores because they can physically examine the product and choose from a wide range of options. Additionally, supermarkets and hypermarkets offer attractive discounts and promotions that drive sales.
The online retail segment includes e-commerce platforms and direct-to-consumer channels. This segment has been growing rapidly, driven by the increasing adoption of e-commerce and online shopping. Online retail channels provide convenience and flexibility to consumers, enabling them to order ginger beer from the comfort of their homes. Online channels also offer a wider range of options and easy access to information, making it easier for consumers to make informed purchasing decisions.
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North America dominated the global ginger beer market, with the United States being the largest market in the region. The increasing popularity of ginger beer in the US is mainly attributed to the growing demand for non-alcoholic, natural, and healthy beverages. The region is also home to many established ginger beer manufacturers, such as Reed's Inc., which is one of the leading players in the global ginger beer market.
The Asia Pacific region is expected to witness significant growth, driven by the rising demand for natural and healthy drinks in countries like China and India. The increasing disposable income of consumers in these countries is also expected to contribute to the growth of the ginger beer market. Additionally, the region is home to many small and local ginger beer manufacturers, which are expected to fuel market growth.
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Increasing demand for natural and healthy drinks
Limited availability of raw materials
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The global ginger beer market is highly fragmented, with numerous small and regional players operating in the market. However, the market is dominated by a few established players who account for a significant share of the market revenue. For continued market dominance, these businesses are concentrating on product development and innovation. Additionally, players are utilizing a range of tactics to broaden their geographic reach and improve their product portfolio, including partnerships, mergers, and acquisitions. The market for ginger beer is evolving and expanding due to the fierce competition between players.
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SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
According to our global ginger beer market analysis, the market is a rapidly growing market, driven by increasing consumer demand for natural and healthy drinks. The market is highly fragmented, with numerous small and regional players operating in the market, but it is dominated by a few established players who account for a significant share of the market revenue. Key market trends include the popularity of flavored ginger beers, the rising demand for non-alcoholic and healthy beverages, and the limited availability of raw materials. The market is expected to continue growing in the coming years, driven by these and other factors.
|Market size value in 2021||USD 4.38 billion|
|Market size value in 2030||USD 4.69 billion|
|Forecast Unit (Value)||USD Billion|
|Regions covered||North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)|
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Parent Market Analysis
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For the Global Ginger Beer Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Ginger Beer Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Global Ginger Beer Market:
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