Draught Beer Market Trends

Draught Beer Market size was valued at USD 19.16 Billion in 2023 and is poised to grow from USD 19.56 Billion in 2024 to USD 23.11 Billion by 2032, growing at a CAGR of 2.1% during the forecast period (2025-2032).

The global draught beer market is highly competitive, with numerous players vying for market share and striving to meet consumer demands. This market landscape is characterised by a diverse range of breweries, both large-scale and craft, each offering unique beer varieties and targeting different consumer segments. One of the significant factors shaping the competitive landscape is the presence of established beer brands with extensive distribution networks. These global beer brands enjoy brand recognition and consumer loyalty, leveraging their marketing capabilities to reach a wide customer base. They often have a diverse portfolio of beer products, including both mainstream and specialty offerings, catering to various consumer preferences. The competition in the global draught beer market is not limited to the product itself but extends to factors such as packaging, branding, and marketing strategies. Companies employ innovative packaging designs and labelling techniques to capture consumer attention and create a distinctive brand identity. They also engage in promotional activities, sponsorships, and partnerships to enhance brand visibility and reach a broader audience. 'Anheuser-Busch InBev (Belgium)', 'Heineken N.V. (Netherlands)', 'Carlsberg Group (Denmark)', 'China Resources Snow Breweries Ltd. (China)', 'Molson Coors Beverage Company (US)', 'Asahi Group Holdings, Ltd. (Japan)', 'SABMiller (South Africa)', 'Kirin Holdings Company, Limited (Japan)', 'Diageo plc (United Kingdom)', 'Tsingtao Brewery Co., Ltd. (China)', 'Beijing Yanjing Brewery (China)', 'Grupo Modelo (Mexico)', 'Efes Beverage Group (Turkey)', 'Boston Beer Company (US)', 'San Miguel Corporation (Philippines)', 'Dogfish Head Brewery (US)', 'Budejovicky Budvar (Czech Republic)', 'Pilsner Urquell (Czech Republic)', 'Brooklyn Brewery (US)', 'Guinness (Ireland)'

Draught beer is predominantly enjoyed in on-premise establishments such as bars, restaurants, and pubs. The growth of the hospitality and foodservice industry, along with the increasing number of bars and breweries, is fueling the demand for draught beer as the preferred choice for on-site consumption. This trend is driven by consumers seeking a unique and premium beer-drinking experience.

Craft beer is a type of beer that is brewed by small, independent breweries. It is typically made with more flavorful ingredients than mass-produced beer, and it is often served on draught. The growing popularity of craft beer is being driven by a number of factors, including the increasing number of craft breweries, the growing number of bars and restaurants that offer craft beer, and the increasing awareness of the benefits of drinking craft beer.

In terms of dominance, Europe emerges as the most prominent region in the global draught beer market. Europe has a rich beer culture, with countries such as Germany, Belgium, and the United Kingdom renowned for their brewing traditions. The region boasts a large number of breweries, both large-scale and craft, offering a diverse range of draught beer options. Additionally, the presence of beer festivals, such as Oktoberfest in Germany, attracts a significant number of tourists and beer enthusiasts, further driving the demand for draught beer in Europe.