USD 5.9 billion
Report ID:
SQMIG30L2278 |
Region:
Global |
Published Date: January, 2025
Pages:
181
|Tables:
63
|Figures:
69
Global Baby Wipes Market size was valued at USD 5.9 billion in 2023 and is poised to grow from USD 6.2 billion in 2024 to USD 9.23 billion by 2032, growing at a CAGR of 5.1% during the forecast period (2025-2032).
Growing emphasis on improving baby care and hygiene among parents around the world is projected to primarily drive the sales of baby wipes over the coming years. Increasing infant population on the back of rising birth rates in certain parts of the world is slated to create new opportunities for baby wipe suppliers going forward. High demand for convenience among parents and easy on the go uses capabilities of baby wipes are also boosting its demand on a global level. The launch of multiple new baby wipe products around the world with novel features and functionality is also slated to boost revenue generation for baby wipe companies in the long run. Increasing accessibility to a wide variety of baby wipe products and brands via e-commerce platforms is also slated to further promote the adoption of baby wipes among parents going forward. On the contrary, environmental concerns regarding waste, high costs of premium wipes, risk of skin irritation, and competition from traditional alternatives are slated to impede the global baby wipes market growth across the forecast period and beyond.
Market snapshot - 2025-2032
Global Market Size
USD 5.9 billion
Largest Segment
Dry Wipes
Fastest Growth
Wet Wipes
Growth Rate
5.1% CAGR
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Global Baby Wipes Market is segmented by Type, Packaging, Distribution Channel and region. Based on Type, the market is segmented into Dry wipes and Wet wipes. Based on Packaging, the market is segmented into Pouch/Box and Tubes/Tin. Based on Distribution Channel, the market is segmented into Hypermarkets & Supermarkets, Pharmacy, Online Stores and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Dry wipes are estimated to account for a prominent chunk of the global baby wipes market share in the future. Extensive use of dry wipes for a wide variety of applications such as cleaning, wiping, and general hygiene for babies is expected to bolster the dominance of this segment. Longer shelf life and high affordability are also key factors that push more parents to opt for dry wipes for their infants. Gentler feel for babies and reduced risk of skin irritation and rashes from dry wipes are also estimated to help this segment bring in more revenue than others in the long run.
On the other hand, the demand for wet wipes is slated to rise at a phenomenal CAGR across the study period. Ready to use and high convenience offered by wet wipes is boosting their popularity among parents around the world. High versatility and functionality of wet wipes from cleaning the baby from head to toe is also expected to help this segment generate new opportunities for baby wipes companies. Wet wipes are often enriched with gentle and moisturizing ingredients that help maintain the sensitivity of the skin of a baby without causing irritation or allergies. Growing availability of eco-friendly wet wipes is also estimated to boost revenue generation via this segment through 2032.
Hypermarkets & supermarkets are estimated to spearhead the sales of baby wipes on a global level going forward. Availability of a wide variety of baby products for different needs under one roof is helping this segment emerge as a dominant one around the world. Availability of a wide variety of baby wipes to choose from along with frequent promotions and discounts are also helping hypermarkets and supermarkets bring in the most revenue for market players. Growing investments in the development of novel retail infrastructure across the world is also slated to offer new business scope for baby wipes companies focusing on this segment.
On the other hand, the demand for baby wipes via e-commerce is slated to rise at a robust pace in the future. Growing internet penetration around the world and the launch of multiple new e-commerce platforms are expected to help create new opportunities for baby wipe suppliers in the long run. Parents can utilize e-commerce platforms to compare brands and read reviews to make informed purchases for their babies, which is also slated to help boost market development via this segment. The rising preference of consumers to shop online and availability of quick deliveries via e-commerce companies are also slated to boost sales of baby wipes through this segment.
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North America is expected to account for a major share of the global baby wipes industry in the future. Growing awareness regarding hygiene among parents, high demand for convenience products, and rising willingness to spend on premium baby care products are helping this region bring in the most revenue on a global level. The presence of a developed retail infrastructure coupled with the availability of a wide variety of baby wipes are slated to help cement the high share of this region. The United States and Canada are forecasted to emerge as the top markets for companies looking to make a mark in this region through 2032.
Asia Pacific is forecasted to emerge as the fastest growing regional baby wipes market over the coming years. Growing disposable income of people, rapid urbanization, and increasing awareness regarding baby care and hygiene among parents are helping generate new opportunities in this region. The rising influence of social media and attractive marketing strategies are also slated to have a positive impact on baby wipe demand in this region. China and India are slated to be the most opportune markets for baby wipe suppliers owing to the rapidly increasing population of these countries. Rising penetration of e-commerce is also slated to offer new business scope for market players in Asia Pacific.
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Growing Emphasis on Baby Hygiene and Care
Rise in Infant Population
Skin Irritation Risks
Competition from Traditional Alternatives
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Baby wipe suppliers are expected to focus on utilizing natural and biodegradable fabrics and materials in their offerings to boost sales potential. Launching new baby wipes with added functionality can also help market players expand their business scope in the long run. Collaborations and creative marketing are also slated to be key strategies for baby wipe providers as per this global baby wipes market analysis.
SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, a rise in infant population and growing emphasis on baby care and hygiene around the world are projected to drive baby wipe sales over the coming years. However, competition from traditional alternatives and the risk of skin irritation and allergic reactions are expected to slow down market development in the future. North America is slated to emerge as the dominant market for baby wipe companies owing to high consumer spending potential and increasing willingness to spend on premium baby care products. The use of sustainable materials and development of products with multifunctional properties are slated to offer new business scope for all baby wipe providers.
Report Metric | Details |
---|---|
Market size value in 2023 | USD 5.9 billion |
Market size value in Wipe | USD 9.23 billion |
Growth Rate | 5.1% |
Base year | 2024 |
Forecast period | 2025-2032 |
Forecast Unit (Value) | USD Billion |
Segments covered |
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Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
Companies covered |
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Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
Parent Market Analysis
Market overview
Market size
KEY MARKET INSIGHTS
COVID IMPACT
MARKET DYNAMICS & OUTLOOK
Market Size by Region
KEY COMPANY PROFILES
Methodology
For the Baby Wipes Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Baby Wipes Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Baby Wipes Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Baby Wipes Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
Global Baby Wipes Market size was valued at USD 5.61 Billion in 2023 and is expected to rise from USD 5.9 Billion in 2024 to USD 8.72 Billion by 2032, at a CAGR of 5% during the forecast period (2025–2032).
Baby wipe suppliers are expected to focus on utilizing natural and biodegradable fabrics and materials in their offerings to boost sales potential. Launching new baby wipes with added functionality can also help market players expand their business scope in the long run. Collaborations and creative marketing are also slated to be key strategies for baby wipe providers as per this global baby wipes market analysis. 'Johnson & Johnson Services, Inc.', 'KCWW', 'Procter & Gamble', 'Unicharm Corporation', 'BABISIL', 'Cotton Babies, Inc.', 'Farlin-Global', 'Rockline Industries', 'MAMA BAMBOO', 'Hengan International Group Company Ltd.', 'Himalaya Wellness Company', 'Pigeon Corporation', 'Neva Global', 'Nice-Pak Products Inc.'
Awareness regarding the importance of hygiene in babies and growing efforts of parents to improve baby care are projected to bolster the global baby wipes market outlook in the future. Effective and convenient cleaning nature of baby wipes is making them a popular choice for maintaining hygiene among parents of babies around the world.
Incorporation of Sustainability: Baby wipe manufacturers should focus on incorporating sustainability in their offerings by utilizing eco-friendly and biodegradable materials to make baby wipes. Focusing on this baby wipes market trend requires companies to utilize plant-based and natural fibers instead of synthetic or chemical-based ones that are currently used extensively.
North America is expected to account for a major share of the global baby wipes industry in the future. Growing awareness regarding hygiene among parents, high demand for convenience products, and rising willingness to spend on premium baby care products are helping this region bring in the most revenue on a global level. The presence of a developed retail infrastructure coupled with the availability of a wide variety of baby wipes are slated to help cement the high share of this region. The United States and Canada are forecasted to emerge as the top markets for companies looking to make a mark in this region through 2032.
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