USD 10.9 billion
Report ID: SQMIG35C2021 | Region: Global | Published Date: April, 2023 | Pages: 157 | Tables: 86 | Figures: 76
Global Adult Diapers Market size was valued at USD 10.9 billion in 2021 and is poised to grow from USD 11.56 billion in 2022 to USD 19.71 billion by 2030, growing at a CAGR of 6.1% in the forecast period (2023-2030).
One of the most prevalent issues among people is incontinence. Over 424 million people experienced incontinence in the world in 2018, according to the Global Forum on Incontinence. Females are more likely than guys to experience incontinence. The key drivers of the adult diapers market are the rising incidence of incontinence and the growing geriatric population. By 2030, the world's ageing population is predicted to total 1.4 billion people, creating a massive business potential, according to the United Nations. Absorbents for incontinence are quickly becoming a lucrative sector. The popularity of incontinence undergarments is rising as a result of well-known brands like TENA, Poise, Always Discreet, Sure Care, and others continuing to provide more secrecy, comfort, and confidence in leading a normal life. The taboo and social stigma around the use of incontinence absorbent products are being eradicated as there is a growing understanding of incontinence. In the past, people were reluctant to address incontinence or to seek medical attention. But as patients become more informed, they are increasingly expecting goods that boost their self-esteem, offer comfort, are more covert, and are kind to their skin. This has in turn motivated producers to spend money on research and the creation of goods with superior fluid management. For instance, Essity released New ConfioAir Breathable Technology in November 2017; this material will be utilised to create all of the company's underwear, briefs, and other incontinence products. The creation of goods specifically for men and women as well as the appearance of smart diapers have become significant developments in the adult diapers market. According to a study conducted by Essity for their product TENA Men, the percentage of male consumers purchasing TENA Men for themselves rose by 8% in 2017. This demonstrates how popular specifically made incontinence underpants are among men. Additionally, the market is expected to grow significantly due to the usage of sensors in diapers to stop overflow and unintentional leaks.
US Adult Diapers Market is poised to grow at a sustainable CAGR for the next forecast year.
Global Market Size
USD 10.9 billion
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Global adult diapers market is segmented based on the product type, gender, distribution channel, end use, product type, and region. Based on gender, the adult diapers market is segmented as male, female. By style type, the market is segmented into underwear and briefs, pads and guards and drip collectors and bed protectors. By end use, the adult diapers market is segmented into hospitals, households and others. Based on product type, the adult diapers market is segmented into reusable and disposable. Based on the distribution channel, the adult diapers market is segmented as institutional sales, retail stores, online channels. Based on region, adult diapers market is categorized into North America, Europe, Asia-Pacific, Latin America, and MEA.
Adult Diapers Market Analysis by Product Type
The global adult diapers market can be divided into drip collectors & bed protectors, pads & guard, and underwear & briefs based on product type. According to estimates, the underwear and briefs category makes up the majority of the market. This can be linked to the growing popularity of underwear and briefs that offer longer-lasting leakage protection at night. The underwear and briefs segment is also being expanded by the increased availability of incontinence underwear that is more covert and is free of rashes.
Adult Diapers Market Analysis by Gender
The market can be divided into male and female segments based on gender. Due to the rising number of pregnancies, rising prevalence of post-menopause issues, and increased awareness of adult diapers for postpartum, the female segment is anticipated to dominate the market. In a Kimberly-Clark poll from 2018, approximately 63 percent of women admitted to using period pads or sanitary napkins instead of items made specifically for urinary incontinence. This shows the unrealized potential and expansion possibilities for feminine incontinence absorbent products. The male market, on the other hand, is predicted to rise significantly throughout the projection period.
Adult Diapers Market Analysis by Distribution Channel
Retail outlets, institutional sales, and online channels make up the market's distribution channel segments. It is anticipated that the retail shops segment will rule the market for the entire projection period. The quick adoption of male guards and liners as well as the rising retail purchase of incontinence undergarments are the key causes of this. Due to the rising usage of incontinence undergarments by women postpartum and immobile patients, the institutional sales market is predicted to expand. 8.1% of incontinent persons over 65 years old are dependent on outside care, according to the Global Forum on Incontinence (GFI) 2018, and this trend is projected to benefit the institutional sales segment. Due to the rapid development and adoption of e-commerce, as well as the rise in online purchases as a result of the convenient availability and appealing pricing, the online channel sector is predicted to become the most profitable among all the distribution channels.
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The majority of the adult diapers market share was held by Europe, which brought in US$ 3.79 billion in 2018. The growing number of customer education programmes, the normalisation of social issues associated to incontinence, and the growing emphasis on geriatric care are major factors attributed to Europe's dominant position. Over 50 million people in Europe are incontinent, according to Eurocare, which is likely to increase demand for incontinence absorbent goods there. The market in North America is anticipated to grow strongly during the forecast period, largely as a result of rapid adoption of disposable incontinence absorbent products, strong government support, and high increase in online sales. Essity said that in North America, each person used 450–500 units of incontinence absorbent products in 2018. Thus, it is anticipated that increased use of incontinence undergarments will help the market expand in North America. Growing adult populations, particularly in China and India, a large pool of potential customers, and an increase in pregnancies are the main drivers of the Asia Pacific market. WHO estimates that 120 million Chinese citizens will be 80 years of age or older by 2050. The demand for incontinence underwear in China is probably going to increase as a result. The market is expected to grow in the Middle East and Africa as a result of the expanding popularity of home care services and the demand for hygiene products. Due to the increased incidence of urine incontinence and the waning social stigma around the use of incontinence absorbent products, the market for these goods in Latin America is expected to soar.
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Adult Diapers Market Driver
Rising Older Population to Drive Adult Diapers Market Growth
Adult Diapers Market Restraint
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The adult diapers market is relatively fragmented, with a high level of competition. Companies are working on new product launches and other initiatives to provide better equipment to their customers and expand their companies globally. These industry leaders are expanding their client base in a variety of ways, and many organizations are forming strategic and creative partnerships with other start-up businesses to increase market share and profitability.
Top Players in the Global Adult Diapers Market
Adult Diapers Market Recent Developments
In May 2020, Poise UltraThin Active Collection, a line of pads and liners with wings for greater stability for women, was introduced by Kimberly-Clark.
Innovative Product Launches to Support Market Growth
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected utilizing Primary Exploratory Research backed by the robust Secondary Desk research.
According to our Adult Diapers Market Analysis, research report offers a thorough overview of the industry and focuses on important factors including the top players, sources, products, and applications. The research also identifies significant advancements in the industry and provides insights into market trends and the competitive environment. The study includes a number of aspects, in addition to those already mentioned, that have assisted in the market's expansion in recent years.
|Market size value in 2021||USD 10.9 billion|
|Market size value in 2030||USD 19.71 billion|
|Forecast Unit (Value)||USD Billion|
|Regions covered||North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)|
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For the Global Adult Diapers Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Adult Diapers Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
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