USD 82.59 billion
Report ID:
SQSG30L2030 |
Region:
Global |
Published Date: January, 2025
Pages:
165
|Tables:
90
|Figures:
76
Baby Diapers Market size was valued at USD 82.59 billion in 2023 and is poised to grow from USD 86.64 billion in 2024 to USD 127.03 billion by 2032, growing at a CAGR of 4.9% during the forecast period (2025-2032).
The industry is expected to have increased demand in the upcoming years due to growing public awareness of children's health. The main factor driving up demand for biodegradable diapers globally is the growing trend toward high-quality, environmentally friendly infant items. Additionally, manufacturers are putting a lot of effort into creating baby diapers based on bio-ingredients, which is also expected to fuel baby diapers market expansion in the upcoming years. One-third of families in the United States struggle to buy adequate diapers for their kids. However, low-income families would be able to buy diapers for their infants and toddlers because of Sen. Tammy Duckworth's proposal of The End Diaper Need Act of 2021 in February 2021.
Between 2022 and 2025, social services will receive $200 million annually from the End Diaper Need Act, which would go toward diapers and other baby items. In addition, the plan would use Medicaid to pay for 200 diapers per month for "medically complex children." In the upcoming years, the growth of the baby diaper market in the United States may be significantly impacted by such initiatives. In comparison to other parts of the world, consumers in North America and Europe have relatively high purchasing power. They are able to spend more on high-end, luxury baby products thanks to their increased purchasing power. Therefore, there is a sizable demand for high-end baby care products in the aforementioned areas.
Due to the increased purchasing power of working mothers, nations with high rates of female labour force participation are expected to see high demand for baby products. The nations with the highest rates of female labour force participation as of 2021 were Rwanda, Madagascar, Nepal, Burundi, Tanzania, Zimbabwe, Cambodia, Vietnam, South Sudan, and Iceland. As a result, it is expected that in these nations, product demand will pick up steam in the coming years. Consumer adoption of these products is being boosted by elements like rising purchasing power, the high rate of female labour force participation, and growing hygiene awareness. Baby diaper usage has increased over the past few years, particularly in Asia Pacific. A factor boosting product adoption is Africa's high birth rate.
US Baby Diapers Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2025-2032
Global Market Size
USD 82.59 billion
Largest Segment
Offline
Fastest Growth
Offline
Growth Rate
4.9% CAGR
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Global Baby Diapers Market is segmented by Type, Product, Material, Category, Size, Age Group, Price Range, Distribution Channel and region. Based on Type, the market is segmented into Disposable and Reusable. Based on Product, the market is segmented into Underwear Pants, Cloth Diapers, Flat Cloth Diaper, Pre-Fold Cloth Diaper, Pocket Diaper, Fitted Cloth Diaper, Hybrid Cloth Diaper, All-in-One Diaper, Preemie Diapers and Swim Diaper. Based on Material, the market is segmented into Conventional and Organic. Based on Category, the market is segmented into Pant and Taped. Based on Size, the market is segmented into Small / Extra Small, Medium, Large and Extra Large. Based on Age Group, the market is segmented into 0-6 Months, 6-18 months, 18-24 Months and Above 2 Years. Based on Price Range, the market is segmented into Economical Diapers (Below $0.15), Mid-Range Diapers ($0.15 to $0.30) and Premium Diapers (Above $0.30). Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
With a 66.1% sales share in 2021, the disposable diapers segment led the baby diaper market. Over the forecast period, the segment is expected to continue to rule. A huge infant population as well as rising disposable incomes in Asia, Latin America, the Middle East, and Africa are major factors in the segment's growth. Pampers and Huggies are a couple of the well-known companies that sell these goods.
However, it is expected that the biodegradable diapers segment will grow at the fastest rate, 6.0% CAGR, between 2021 and 2028. Consumers are turning to natural, biodegradable baby goods for their newborns due to growing awareness of the harmful effects of the chemicals found in disposable diapers. From 2021 to 2028, the swimwear market is expected to grow at a CAGR of 5.1%. The market for swimwear is being pushed by rising awareness among parents of the importance of keeping newborns' personal hygiene, particularly in public swimming pools. Because swimwear keeps bodily fluids and bacteria from contaminating the water, it may help reduce the risk of bacterial infections.
In 2021, the offline sector led the infant diaper market and accounted for 73.3% of total revenue. In order to increase product reach, major manufacturers concentrate on retail outlets as their preferred distribution channel. Retailers have been including these products into their product lines due to the large profit margin of these goods. The two main drivers of product sales through various offline channels are immediate availability and physical verification. From 2021 to 2028, the online market is expected to grow at a CAGR of 3.0%. The category growth is being fueled by rising internet usage and the accessibility of the majority of businesses' items through e-commerce merchants. To reach more consumers globally, leading producers of these goods, including Johnson & Johnson Consumer Inc. and The Himalaya Drug Company, use online distribution platforms.
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In 2021, North America had a revenue share of over 31.6% and dominated the baby diaper market. Regardless of price, consumers can purchase highly effective baby products thanks to their high affordability and purchasing power. Due to the growing demand in the US for natural and organic products, businesses are putting more of an emphasis on natural ingredients, performance enhancement, and aesthetic improvement to appeal to modern parents. From 2021 to 2028, Asia Pacific is expected to experience the fastest CAGR of 5.1%. Manufacturers are concentrating more and more on the Asia-Pacific region, where strong demand is expected from nations like Thailand, Indonesia, and India. Due to a growing population of wealthy parents in these nations, the adoption of baby diapers is expected to rise in the upcoming years. From 2021 to 2028, Europe is expected to experience a CAGR of 4.6%. Demand for baby products is increasing in Europe's developing baby diapers market as women's awareness of infant hygiene increases. Due to growing environmental concerns, consumers have demonstrated a growing preference for eco-friendly baby care and wellness products in recent years. Manufacturers have been compelled by this trend to concentrate on biodegradable baby products.
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The baby diaper industry is characterised by fierce competition and the existence of leading consumer goods businesses that have grasped the sector's enormous potential and hold the lion's share of the revenue share. Based on consumer demand for sanitary and quick-drying, absorbing, and leak technology advances, the market is expanding and changing, giving manufacturers the chance to gain sales from an ever-evolving customer base. To significantly increase consumer traction, well-established businesses have been experimenting with natural ingredients and new technologies.
SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected using Primary Exploratory Research backed by robust Secondary Desk research.
According to the analysis, the disposable diapers segment dominated the global Baby Diapers Market in 2021 and is expected to maintain its dominance throughout the forecast period. In 2021, North America dominated the global Baby Diapers Market owing to the region's highly aware and economically stable population.
Report Metric | Details |
---|---|
Market size value in 2023 | USD 82.59 billion |
Market size value in Diap | USD 127.03 billion |
Growth Rate | 4.9% |
Base year | 2024 |
Forecast period | 2025-2032 |
Forecast Unit (Value) | USD Billion |
Segments covered |
|
Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
Companies covered |
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Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
Parent Market Analysis
Market overview
Market size
KEY MARKET INSIGHTS
COVID IMPACT
MARKET DYNAMICS & OUTLOOK
Market Size by Region
KEY COMPANY PROFILES
Methodology
For the Baby Diapers Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Baby Diapers Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Baby Diapers Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Baby Diapers Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
Baby Diapers Market size was valued at USD 82.59 Billion in 2023 and is poised to grow from USD 86.64 Billion in 2024 to USD 117.07 Billion by 2032, growing at a CAGR of 4.9% during the forecast period (2025-2032).
The baby diaper industry is characterised by fierce competition and the existence of leading consumer goods businesses that have grasped the sector's enormous potential and hold the lion's share of the revenue share. Based on consumer demand for sanitary and quick-drying, absorbing, and leak technology advances, the market is expanding and changing, giving manufacturers the chance to gain sales from an ever-evolving customer base. To significantly increase consumer traction, well-established businesses have been experimenting with natural ingredients and new technologies. 'Procter & Gamble', 'Kimberly-Clark Corporation', 'Unicharm Corporation', 'Kao Corporation', 'SCA Hygiene Products', 'Hengan International Group Company Limited', 'Bumkins Finer Baby Products, Inc.', 'Ontex Group NV', 'Domtar Corporation', 'Johnson & Johnson', 'Cotton Babies, Inc.', 'Abena Group', 'First Quality Enterprises, Inc.', 'Drylock Technologies NV', 'Nobel Hygiene Pvt. Ltd.', 'The Honest Company, Inc.', 'Seventh Generation Inc.', 'Cura Hygiene Group', 'Fujian Shuangheng Group Co. Ltd.', 'Daio Paper Corporation'
The economies of the countries are expanding as the number of working women rises. Some working mothers bring their children to work with them. It accelerates the market's expansion. The baby diapers market is expanding along with the number of working women. The population is expanding and there are more working women now than ever before, which is increasing the market value of newborn diapers.
The number of working mothers has increased, which has raised disposable income, mainly in rising economies in the Middle East, Africa, Central and South America, and Asia Pacific. Baby items account for a sizable portion of working mothers' budgets. Therefore, the market for infant diapers has more room to grow as a result of the rising engagement of women in the workforce.
In 2021, North America had a revenue share of over 31.6% and dominated the baby diaper market. Regardless of price, consumers can purchase highly effective baby products thanks to their high affordability and purchasing power. Due to the growing demand in the US for natural and organic products, businesses are putting more of an emphasis on natural ingredients, performance enhancement, and aesthetic improvement to appeal to modern parents. From 2021 to 2028, Asia Pacific is expected to experience the fastest CAGR of 5.1%. Manufacturers are concentrating more and more on the Asia-Pacific region, where strong demand is expected from nations like Thailand, Indonesia, and India. Due to a growing population of wealthy parents in these nations, the adoption of baby diapers is expected to rise in the upcoming years. From 2021 to 2028, Europe is expected to experience a CAGR of 4.6%. Demand for baby products is increasing in Europe's developing baby diapers market as women's awareness of infant hygiene increases. Due to growing environmental concerns, consumers have demonstrated a growing preference for eco-friendly baby care and wellness products in recent years. Manufacturers have been compelled by this trend to concentrate on biodegradable baby products.
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Report ID: SQSG30L2030
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