Who are the key vendors in the Global Women’s Night and Underwear Market?

There are many well-established companies in the market for women's nightwear and underwear, as well as a number of smaller and mid-sized players. Sellers are focusing on new product introductions to meet consumer expectations as fashion trends change. Additionally, merchants are trying to develop new preservation strategies to extend the product's durability. The adoption rate of these items among customers is expected to increase as a result of such initiatives. Key players include 'L Brands Inc. (Victoria's Secret)', 'Hanesbrands Inc.', 'PVH Corp. (Calvin Klein, Tommy Hilfiger)', and 'Trium'.

Which region accounted for the largest share in Global Women’s Night and Underwear Market?

The Asia Pacific market is expected to grow at the fastest CAGR. China and India are contributing favorably to the industry's growth due to factors such as population growth, urbanization, increased disposable income, and growing corporate culture. The region's growing industrialization and civilization have led to increased demand for women's nightwear and underwear.

Global Women’s Night and Underwear Market Size, Share, Growth Analysis, By Fibber Outlook(Cotton, Polyester), By Distribution Channels(Online and Offline) - Industry Forecast 2024-2031

Q: What is the global market size of Women’s Night and Underwear Market?

Global Women’s Night and Underwear Market size was valued at USD 96.1 billion in 2021 and is poised to grow from USD 100.71 billion in 2022 to USD 146.55 billion by 2030, growing at a CAGR of 4.8% in the forecast period (2023-2030).

Q: What is the key driver of Global Women’s Night and Underwear Market?

Fashion trends significantly influence the style, color, and design of nightwear and underwear, impacting consumer purchasing decisions. For example, current fashion trends favoring comfort and athleisure have increased demand for soft and stretchy fabrics like cotton and modal. The demand for specific styles also changes with fashion trends, such as the trend towards bralettes and sports bras instead of traditional underwire bras. Additionally, the rise of social media platforms like Instagram has made it easier for fashion influencers and celebrities to influence fashion trends and shape consumer preferences.

Report ID: SQMIG25K2037 | Region: Global | Published Date: February, 2024
Pages: 157 | Tables: 61 | Figures: 75

Global Women’s Night and Underwear Market Dynamics

Women’s Night and Underwear Market Drivers

Changing fashion trends

Fashion trends often dictate the style, color, and design of nightwear and underwear, influencing consumer purchasing decisions. For instance, current fashion trends prioritizing comfort and athleisure have increased demand for soft and stretchy fabrics like cotton and modal. The demand for specific styles also changes with fashion trends. There has been a trend towards bralettes and sports bras in recent years instead of traditional underwire bras. Additionally, the rise of social media platforms like Instagram has made it easier for fashion influencers and celebrities to influence fashion trends and shape consumer preferences.

Growing awareness of health and wellness

Women are increasingly looking for clothing that is cozy, breathable, and produced from natural materials as they become more concerned with maintaining their health and well-being. Natural materials like cotton, bamboo, and silk are popular choices for women's nightwear and undergarments. These textiles are softer and more breathable than synthetic materials like polyester and nylon, which can be unpleasant and retain moisture. Also, the market for women's nightwear and pants is seeing an increasing trend towards using organic and environmentally friendly fabrics. This movement is being driven by growing knowledge about the negative impact that chemicals and synthetic materials have on the environment and human health

Women’s Night and Underwear Market Restraints

Price competition

Several companies outsource their manufacturing to these nations to benefit from lower labor expenses, allowing them to sell their goods for less money. As a result, brands are less able to increase prices while still remaining profitable. Many brands concentrate on product differentiation to meet this challenge. These products stand out from the competition and may command greater prices because they provide distinctive designs, materials, and features. In order to differentiate their products and win over customers willing to pay more for better quality, brands may also concentrate on premium quality by using better materials and manufacturing techniques.

Changing consumer preference

As fashion trends and consumer demands evolve, brands must keep up with the latest trends and adjust their product offerings to stay relevant. Consumers are increasingly turning to social media platforms like Instagram and TikTok for fashion inspiration and to discover new brands and products. This has increased demand for trendy and fashionable women's nightwear and underwear products that align with the latest fashion trends. Another factor driving changing consumer preferences is the increasing focus on sustainability and ethical production practices. Consumers are becoming more conscious of their purchasing decisions' environmental impact and are seeking brands that prioritize sustainability and ethical practices.

Global Women’s Night and Underwear Market Report Snapshots

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FAQs

Women’s Night and Underwear Market size was valued at USD 96.1 billion in 2021 and is poised to grow from USD 100.71 billion in 2022 to USD 146.55 billion by 2030, growing at a CAGR of 4.8% in the forecast period (2023-2030).

There are many well-established companies on the market for women's night and pants, as well as a number of smaller and mid-sized players. Sellers are putting their attention on new product introductions to suit consumers' expectations as fashion consciousness changes. In order to extend the product's durability, merchants are also attempting to develop new preservation strategies. The adoption rate of the items among customers is anticipated to increase as a result of such campaigns. 'L Brands Inc. (Victoria's Secret)', 'Hanesbrands Inc.', 'PVH Corp. (Calvin Klein, Tommy Hilfiger)', 'Triumph International Corp.', 'Fruit of the Loom, Inc.', 'Jockey International Inc.', 'H&M Hennes & Mauritz AB', 'American Eagle Outfitters Inc.', 'Under Armour, Inc.', 'Wacoal Holdings Corp.', 'Spanx, Inc.', 'Aimer Group', 'La Perla Group', 'MAS Holdings', 'Wolf Lingerie SAS', 'Bare Necessities LLC', 'Bendon Limited', 'Chantelle SAS', 'Maidenform LLC', 'Marks and Spencer Group plc'

Fashion trends often dictate the style, color, and design of nightwear and underwear, influencing consumer purchasing decisions. For instance, current fashion trends prioritizing comfort and athleisure have increased demand for soft and stretchy fabrics like cotton and modal. The demand for specific styles also changes with fashion trends. There has been a trend towards bralettes and sports bras in recent years instead of traditional underwire bras. Additionally, the rise of social media platforms like Instagram has made it easier for fashion influencers and celebrities to influence fashion trends and shape consumer preferences.

Inclusive sizing

Asia Pacific market is expected to grow at the fastest CAGR. China and India are favorably contributing to the growth of the industry. The region is experiencing a huge demand for clothing due to the fastest-growing population, urbanization, and increase in disposable income and purchasing power. Due to growing industrialization, civilization, and corporate culture, there is now more demand in the area for women's night and underwear.

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Global Women’s Night and Underwear Market Size, Share, Growth Analysis, By Fibber Outlook(Cotton, Polyester), By Distribution Channels(Online and Offline) - Industry Forecast 2024-2031

Global Women’s Night and Underwear Market Dynamics

Global Women’s Night and Underwear Market Report Snapshots

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What is the global market size of Women’s Night and Underwear Market?

Who are the key vendors in the Global Women’s Night and Underwear Market?

What is the key driver of Global Women’s Night and Underwear Market?

What is the key market trend for Global Women’s Night and Underwear Market?

Which region accounted for the largest share in Global Women’s Night and Underwear Market?

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