Women’s Night and Underwear Market Regional Analysis

Global Women’s Night and Underwear Market size was valued at USD 101.4 billion in 2023 and is poised to grow from USD 106.77 billion in 2024 to USD 161.4 billion by 2032, growing at a CAGR of 5.3% during the forecast period (2025-2032).

There are many well-established companies on the market for women's night and pants, as well as a number of smaller and mid-sized players. Sellers are putting their attention on new product introductions to suit consumers' expectations as fashion consciousness changes. In order to extend the product's durability, merchants are also attempting to develop new preservation strategies. The adoption rate of the items among customers is anticipated to increase as a result of such campaigns. 'Hanesbrands Inc. (USA) ', 'PVH Corp. (USA) ', '** ফল্লু (USA)** ', 'Triumph International (Switzerland) ', 'Wacoal Holdings Corp. (Japan) ', 'SPANX, Inc. (USA) ', 'Aerie (USA) ', 'ThirdLove (USA) ', 'Savage X Fenty (USA) ', 'Agent Provocateur (UK) ', 'La Perla (Italy) ', 'Chantelle Lingerie (France) ', 'Simone Pérèle (France) ', 'Aubade (France) ', 'Hanky Panky (USA) ', 'Commando (USA) ', 'Marks & Spencer (UK) ', 'ASOS plc (UK) ', 'Intimissimi (Italy) ', 'Hunkemöller (Netherlands)'

Fashion trends often dictate the style, color, and design of nightwear and underwear, influencing consumer purchasing decisions. For instance, current fashion trends prioritizing comfort and athleisure have increased demand for soft and stretchy fabrics like cotton and modal. The demand for specific styles also changes with fashion trends. There has been a trend towards bralettes and sports bras in recent years instead of traditional underwire bras. Additionally, the rise of social media platforms like Instagram has made it easier for fashion influencers and celebrities to influence fashion trends and shape consumer preferences.

Inclusive sizing: Consumers are increasingly looking for products that cater to a wider range of body types and sizes, and brands that can meet this demand are likely to gain a competitive advantage. Inclusive sizing involves expanding size ranges to include broader sizes and body types. This may involve offering smaller or larger sizes than the traditional range, as well as offering sizes that are specifically designed for different body types. Inclusive sizing also involves using models of different body types in marketing campaigns and product packaging, to promote a more diverse and inclusive image of beauty.

Asia Pacific market is expected to grow at the fastest CAGR. China and India are favorably contributing to the growth of the industry. The region is experiencing a huge demand for clothing due to the fastest-growing population, urbanization, and increase in disposable income and purchasing power. Due to growing industrialization, civilization, and corporate culture, there is now more demand in the area for women's night and underwear.