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Women’s Night and Underwear Market size was valued at USD 96.1 billion in 2021 and is poised to grow from USD 100.71 billion in 2022 to USD 146.55 billion by 2030, growing at a CAGR of 4.8% in the forecast period (2023-2030).

There are many well-established companies on the market for women's night and pants, as well as a number of smaller and mid-sized players. Sellers are putting their attention on new product introductions to suit consumers' expectations as fashion consciousness changes. In order to extend the product's durability, merchants are also attempting to develop new preservation strategies. The adoption rate of the items among customers is anticipated to increase as a result of such campaigns. 'L Brands Inc. (Victoria's Secret)', 'Hanesbrands Inc.', 'PVH Corp. (Calvin Klein, Tommy Hilfiger)', 'Triumph International Corp.', 'Fruit of the Loom, Inc.', 'Jockey International Inc.', 'H&M Hennes & Mauritz AB', 'American Eagle Outfitters Inc.', 'Under Armour, Inc.', 'Wacoal Holdings Corp.', 'Spanx, Inc.', 'Aimer Group', 'La Perla Group', 'MAS Holdings', 'Wolf Lingerie SAS', 'Bare Necessities LLC', 'Bendon Limited', 'Chantelle SAS', 'Maidenform LLC', 'Marks and Spencer Group plc'

Fashion trends often dictate the style, color, and design of nightwear and underwear, influencing consumer purchasing decisions. For instance, current fashion trends prioritizing comfort and athleisure have increased demand for soft and stretchy fabrics like cotton and modal. The demand for specific styles also changes with fashion trends. There has been a trend towards bralettes and sports bras in recent years instead of traditional underwire bras. Additionally, the rise of social media platforms like Instagram has made it easier for fashion influencers and celebrities to influence fashion trends and shape consumer preferences.

Inclusive sizing

Asia Pacific market is expected to grow at the fastest CAGR. China and India are favorably contributing to the growth of the industry. The region is experiencing a huge demand for clothing due to the fastest-growing population, urbanization, and increase in disposable income and purchasing power. Due to growing industrialization, civilization, and corporate culture, there is now more demand in the area for women's night and underwear.

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Global Women’s Night and Underwear Market

Product ID: SQMIG25K2037