Global Women’s Night and Underwear Market

Women’s Night and Underwear Market Size, Share, Growth Analysis, By Fibber Outlook(Cotton, Polyester), By Distribution Channels(Online and Offline) - Industry Forecast 2024-2031


Report ID: SQMIG25K2037 | Region: Global | Published Date: February, 2024
Pages: 157 | Tables: 61 | Figures: 75

Women’s Night and Underwear Market Insights

Women’s Night and Underwear Market size was valued at USD 96.1 billion in 2021 and is poised to grow from USD 100.71 billion in 2022 to USD 146.55 billion by 2030, growing at a CAGR of 4.8% in the forecast period (2023-2030).

The market growth can be ascribed to elements like the availability of a range of designs in accordance with seasonal demand and requirements, growing demand for bug protection and increased sleeping comfort, and rising per capita income and purchasing power. Women's nights and pants help to keep the body healthy by preventing bacteria, controlling body temperature, and absorbing sweat. Also, the expansion of this market is being fuelled by shifting fashion trends around the world. Women's nightgowns and pants are composed of various materials, including cotton, polyester, and cellulosic, and are worn to protect the upper and lower bodies while sleeping. Nightwear and pants are offered in a variety of sleeve lengths, necklines, colours, and patterns with a focus on comfort and fashion. Women shoppers are more knowledgeable about fashion trends and keep up with them. The may have slower growth due to issues with consumer retention, the environmental impact of apparel manufacture, and worker rights violations.

US Women’s Night and Underwear Market  is poised to grow at a sustainable CAGR for the next forecast year.

Market snapshot - 2023-2030

Global Market Size

USD 96.1 billion

Largest Segment

Polyester

Fastest Growth

Polyester

Growth Rate

4.8% CAGR

Global Women's Night and Underwear Market 2022-2030 ($ Bn)
Country Share for Europe Region- 2022 (%)
Global Women's Night and Underwear Market Size By Fiber Outlook 2022-2030 ($ Bn)
Global Women's Night and Underwear Market Size By Fiber Outlook 2022-2030 (%)

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Women’s Night and Underwear Market Segmental Analysis

Global Women’s Night and Underwear Market is segmented on the basis of Fiber Outlook, Distribution Channel, and region. By Fiber Outlook, the market is segmented into Cotton, Polyester, Cellulosic, and other. By Distribution Channels, Women’s Night and Underwear Market is segmented into, Online and Offline. By region, the Women’s Night and Underwear Market is divided into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Women’s Night and Underwear Market Analysis by Fiber Outlook

The polyester sector dominated the global market. A synthetic fiber known as polyester includes substances with the ester functional group. This fiber, made from petroleum, is one of the most widely used in the global textile industry. Due to its durability, resistance to various weather conditions, and relative affordability, consumers favor clothing made of polyester fiber. As it offers many advantages, polyester materials are frequently used in the textile industry to make clothing.

The cellulosic segment is anticipated to experience the highest CAGR during the forecast period. After chemically processing wood pulp, inters, and cotton, fiber is produced. Sweat is absorbed by this fiber, which also has antimicrobial properties and aids in body temperature regulation. Fabrics like denim, corduroy, muslin, linen, and organza are all made using the section. The category is anticipated to experience significant expansion during the forecast period due to the rising consumer popularity of these fabrics.

Women’s Night and Underwear Market Analysis by Distribution Channels

The offline segment dominated the global market. Shopping centers, department stores, hypermarkets, and supermarkets are examples of offline distribution networks. This is significantly attributable to the consumer opinion of the offline channels as the most trustworthy. These in-store channels make it possible to confirm the product's quality and legitimacy physically. This view affects consumers' attitudes and behaviors when they shop, which is why offline retailers have a larger market share. Moreover, the bulk of the retailers in the industry opt for an offline mode of distribution, which also is responsible for the larger market share.

The online segment is projected to grow at the fastest CAGR. The changing consumer behavior is a major factor in the segment's growth. The majority of the consumer group is anticipated to be made up of Millennials and Gen Z during the forecast period. Because it is more convenient and comfortable, this consumer category is relying more on digital apps and technology for daily tasks. This leads to a greater propensity towards the online distribution channel, which is anticipated to fuel growth over the course of the forecast period. The growing popularity of smartphones and better internet connections also contribute to the segment's progress.

Global Women's Night and Underwear Market Size By Fiber Outlook 2022 (%), 2021 (%)

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Women’s Night and Underwear Market Regional Insights

Asia Pacific market is expected to grow at the fastest CAGR. China and India are favorably contributing to the growth of the industry. The region is experiencing a huge demand for clothing due to the fastest-growing population, urbanization, and increase in disposable income and purchasing power. Due to growing industrialization, civilization, and corporate culture, there is now more demand in the area for women's night and underwear.

Europe dominated the global market. The market's income is being positively impacted by economically developed nations like Germany, the UK, and France. Europe is backed by driving factors such as increased acceptance of e-commerce, availability of high-speed internet, and increasing adoption of apparel trends. Some variables that are anticipated to impact the market growth for women's night and underwear in this region include a more financially independent population, increased per capita income, and shifting fashion trends.

Global Women's Night and Underwear Market Size By Geography, 2022-2030, 2023-2030
  • Largest
  • Fastest

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Women’s Night and Underwear Market Dynamics

Women’s Night and Underwear Market Drivers

Changing fashion trends

  • Fashion trends often dictate the style, color, and design of nightwear and underwear, influencing consumer purchasing decisions. For instance, current fashion trends prioritizing comfort and athleisure have increased demand for soft and stretchy fabrics like cotton and modal. The demand for specific styles also changes with fashion trends. There has been a trend towards bralettes and sports bras in recent years instead of traditional underwire bras. Additionally, the rise of social media platforms like Instagram has made it easier for fashion influencers and celebrities to influence fashion trends and shape consumer preferences.

Growing awareness of health and wellness

  • Women are increasingly looking for clothing that is cozy, breathable, and produced from natural materials as they become more concerned with maintaining their health and well-being. Natural materials like cotton, bamboo, and silk are popular choices for women's nightwear and undergarments. These textiles are softer and more breathable than synthetic materials like polyester and nylon, which can be unpleasant and retain moisture. Also, the market for women's nightwear and pants is seeing an increasing trend towards using organic and environmentally friendly fabrics. This movement is being driven by growing knowledge about the negative impact that chemicals and synthetic materials have on the environment and human health

Women’s Night and Underwear Market Restraints

Price competition

  • Several companies outsource their manufacturing to these nations to benefit from lower labor expenses, allowing them to sell their goods for less money. As a result, brands are less able to increase prices while still remaining profitable. Many brands concentrate on product differentiation to meet this challenge. These products stand out from the competition and may command greater prices because they provide distinctive designs, materials, and features. In order to differentiate their products and win over customers willing to pay more for better quality, brands may also concentrate on premium quality by using better materials and manufacturing techniques.

Changing consumer preference

  • As fashion trends and consumer demands evolve, brands must keep up with the latest trends and adjust their product offerings to stay relevant. Consumers are increasingly turning to social media platforms like Instagram and TikTok for fashion inspiration and to discover new brands and products. This has increased demand for trendy and fashionable women's nightwear and underwear products that align with the latest fashion trends. Another factor driving changing consumer preferences is the increasing focus on sustainability and ethical production practices. Consumers are becoming more conscious of their purchasing decisions' environmental impact and are seeking brands that prioritize sustainability and ethical practices.

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Women’s Night and Underwear Market Competitive Landscape

There are many well-established companies on the market for women's night and pants, as well as a number of smaller and mid-sized players. Sellers are putting their attention on new product introductions to suit consumers' expectations as fashion consciousness changes. In order to extend the product's durability, merchants are also attempting to develop new preservation strategies. The adoption rate of the items among customers is anticipated to increase as a result of such campaigns.

Women’s Night and Underwear Market Top Player’s Company Profiles

  • L Brands Inc. (Victoria's Secret)
  • Hanesbrands Inc.
  • PVH Corp. (Calvin Klein, Tommy Hilfiger)
  • Triumph International Corp.
  • Fruit of the Loom, Inc.
  • Jockey International Inc.
  • H&M Hennes & Mauritz AB
  • American Eagle Outfitters Inc.
  • Under Armour, Inc.
  • Wacoal Holdings Corp.
  • Spanx, Inc.
  • Aimer Group
  • La Perla Group
  • MAS Holdings
  • Wolf Lingerie SAS
  • Bare Necessities LLC
  • Bendon Limited
  • Chantelle SAS
  • Maidenform LLC
  • Marks and Spencer Group plc

Women’s Night and Underwear Key Market Trends

  • Inclusive sizing

Consumers are increasingly looking for products that cater to a wider range of body types and sizes, and brands that can meet this demand are likely to gain a competitive advantage. Inclusive sizing involves expanding size ranges to include broader sizes and body types. This may involve offering smaller or larger sizes than the traditional range, as well as offering sizes that are specifically designed for different body types. Inclusive sizing also involves using models of different body types in marketing campaigns and product packaging, to promote a more diverse and inclusive image of beauty.

Women’s Night and Underwear Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.

According to our global women's night and underwear market analysis, the market is driven by several factors, including changing fashion trends, growing health and wellness awareness, and e-commerce. Inclusive sizing is also an important trend in the market, as consumers are increasingly seeking out brands that offer a wider range of sizes and cater to a more diverse range of body types. Brands that can incorporate inclusive sizing into their product offerings are likely to gain a competitive advantage in the industry. Sustainability is another important trend in the industry, with consumers becoming more aware of the environmental impact of fashion. Many brands are incorporating sustainable and eco-friendly materials into their production processes, and promoting their commitment to sustainability in their marketing campaigns.

Report Metric Details
Market size value in 2021 USD 96.1 billion
Market size value in 2030 USD 146.55 billion
Growth Rate 4.8%
Base year 2023
Forecast period 2023-2030
Forecast Unit (Value) USD Billion
Segments covered
  • Fibber Outlook
    • Cotton, Polyester, Cellulosic and Others
  • Distribution Channels
    • Online and Offline
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • L Brands Inc. (Victoria's Secret)
  • Hanesbrands Inc.
  • PVH Corp. (Calvin Klein, Tommy Hilfiger)
  • Triumph International Corp.
  • Fruit of the Loom, Inc.
  • Jockey International Inc.
  • H&M Hennes & Mauritz AB
  • American Eagle Outfitters Inc.
  • Under Armour, Inc.
  • Wacoal Holdings Corp.
  • Spanx, Inc.
  • Aimer Group
  • La Perla Group
  • MAS Holdings
  • Wolf Lingerie SAS
  • Bare Necessities LLC
  • Bendon Limited
  • Chantelle SAS
  • Maidenform LLC
  • Marks and Spencer Group plc
Customization scope

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Women’s Night and Underwear Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Women’s Night and Underwear Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Women’s Night and Underwear Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Women’s Night and Underwear Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Women’s Night and Underwear Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Women’s Night and Underwear Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Women’s Night and Underwear Market size was valued at USD 96.1 billion in 2021 and is poised to grow from USD 100.71 billion in 2022 to USD 146.55 billion by 2030, growing at a CAGR of 4.8% in the forecast period (2023-2030).

There are many well-established companies on the market for women's night and pants, as well as a number of smaller and mid-sized players. Sellers are putting their attention on new product introductions to suit consumers' expectations as fashion consciousness changes. In order to extend the product's durability, merchants are also attempting to develop new preservation strategies. The adoption rate of the items among customers is anticipated to increase as a result of such campaigns. 'L Brands Inc. (Victoria's Secret)', 'Hanesbrands Inc.', 'PVH Corp. (Calvin Klein, Tommy Hilfiger)', 'Triumph International Corp.', 'Fruit of the Loom, Inc.', 'Jockey International Inc.', 'H&M Hennes & Mauritz AB', 'American Eagle Outfitters Inc.', 'Under Armour, Inc.', 'Wacoal Holdings Corp.', 'Spanx, Inc.', 'Aimer Group', 'La Perla Group', 'MAS Holdings', 'Wolf Lingerie SAS', 'Bare Necessities LLC', 'Bendon Limited', 'Chantelle SAS', 'Maidenform LLC', 'Marks and Spencer Group plc'

Fashion trends often dictate the style, color, and design of nightwear and underwear, influencing consumer purchasing decisions. For instance, current fashion trends prioritizing comfort and athleisure have increased demand for soft and stretchy fabrics like cotton and modal. The demand for specific styles also changes with fashion trends. There has been a trend towards bralettes and sports bras in recent years instead of traditional underwire bras. Additionally, the rise of social media platforms like Instagram has made it easier for fashion influencers and celebrities to influence fashion trends and shape consumer preferences.

Inclusive sizing

Asia Pacific market is expected to grow at the fastest CAGR. China and India are favorably contributing to the growth of the industry. The region is experiencing a huge demand for clothing due to the fastest-growing population, urbanization, and increase in disposable income and purchasing power. Due to growing industrialization, civilization, and corporate culture, there is now more demand in the area for women's night and underwear.

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Global Women’s Night and Underwear Market

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