Global Beard Grooming Market

Beard Grooming Market Size, Share, Growth Analysis, By Product(Beard Oil, Beard Shampoo, Shaving Cream, Trimmer), By End User(Personal, Commercial), By Distribution Channel(Hypermarket/Supermarket, Specialty Store, Online Store, Others), By Region - Industry Forecast 2024-2031


Report ID: SQMIG25J2058 | Region: Global | Published Date: February, 2024
Pages: 157 |Tables: 94 |Figures: 71

Beard Grooming Market Insights

Global Beard Grooming Market size was valued at USD 21.87 billion in 2022 and is poised to grow from USD 23.44 billion in 2023 to USD 40.89 billion by 2031, growing at a CAGR of 7.20% in the forecast period (2024-2031).

The surge in beard grooming product sales reflects a cultural shift where men embrace beards as a defining fashion choice. The evolving perception of beards as symbols of masculinity has fueled this trend. With an increasing preference for organic grooming, customers are drawn towards natural alternatives, eschewing synthetic products known for their adverse effects. The allure lies in the purity and adherence to stringent criteria set by regulatory bodies worldwide, prompting a widespread embrace of organic beard care products in response to concerns about the downsides of synthetic options.

Market snapshot - 2024-2031

Global Market Size

USD 21.87 billion

Largest Segment

hypermarket/supermarket

Fastest Growth

specialty store

Growth Rate

7.20% CAGR

Global Beard Grooming Market ($ Bn)
Country Share for Europe Region (%)
Global Beard Grooming Market Size By Distribution Channel ($ Bn)
Global Beard Grooming Market Size By Distribution Channel (%)

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Beard Grooming Market Segmental Analysis

The global beard grooming market is segmented on the basis of product type,, end-user, distribution channel and region. Based on product type the market is segmented as, beard oil, beard shampoo, shaving cream, trimmer, shaving gel, waxes, others. Based on end user the market is segmented as, personal, commercial. Based on distribution channel the market is segmented as, hypermarket/supermarket, specialty store, online store, others. Based on region the market is segmented as, North America, Europe, Asia-Pacific, Latin America, Middle East & Africa.

Analysis By Distribution Channel

The dominance of the beard grooming market within the hypermarket and supermarket segment is attributed to its accessibility and affordability. These expansive retail spaces cater to a wide consumer base, offering a diverse range of grooming products, including both renowned brands and private label options. Their extensive reach and economies of scale enable customers to access an array of beard care products conveniently, fostering a competitive landscape where both established brands and private labels thrive.

Specialty stores play a crucial role in the beard grooming market by offering a curated and specialized range of products tailored to meet the specific needs and preferences of consumers interested in grooming their beards. These stores provide a dedicated space solely focused on beard care, creating an immersive and knowledgeable shopping experience. Their unique selling point lies in the expertise and in-depth understanding of beard grooming, allowing them to offer personalized recommendations and guidance to customers.

Analysis By Product

The shaving cream segment holds a significant share of the market value within the grooming industry. Its relevance dates back to the early 90s, consistently being a staple for target customers seeking efficient shaving solutions. Functioning as a cooling cosmetic cream, shaving creams serve the dual purpose of softening the hair and safeguarding the skin during the shaving process.

The shaving gel segment plays a vital role in the beard grooming industry, offering a different experience and set of benefits compared to traditional shaving creams. Shaving gels are formulated to provide a smoother and more lubricated surface for the razor, aiding in a closer and more precise shave. The gel texture helps in visibility, allowing for more precise grooming, especially when defining beard lines or working around facial hair edges.

Global Beard Grooming Market Size By Distribution Channel, 2023 (%)

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Beard Grooming Market Regional Insights

Europe has established itself as a dominant force in the global beard grooming market, reflected in the substantial valuation of the men's personal care market, reaching $29.6 billion in 2022. The region has witnessed a noteworthy surge in male grooming practices, with a growing number of European men exploring a diverse range of personal care products available in the market.

The Asia-Pacific region is poised to emerge as the fastest-growing market segment during the forecast period from 2023 to 2030. This surge is primarily driven by a notable shift in men's attitudes towards grooming, marked by a growing willingness to invest in personal appearance. Men in this region are increasingly allocating significant funds towards grooming products, signaling a robust market demand.

Global Beard Grooming Market By Region, 2024-2031
  • Largest
  • Fastest

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Beard Grooming Market Dynamics

Drivers

Increasing Consciousness about Personal Grooming

  • The increasing consciousness about personal grooming among men is a significant driver propelling the demand for beard care products. As men become more attentive to their grooming routines, the beard care segment experiences substantial growth within the broader personal grooming industry. This surge is further fueled by the growing influence of social media, digital marketing, and celebrity endorsements.

Restraints

High Cost of Genuine Goods

  • The surge in cyber-attacks witnessed amid the COVID-19 pandemic has significantly contributed to the heightened demand for platform-as-a-service (PaaS) solutions. This uptick in attacks, coupled with the expanding application of cloud and virtualization technologies across contemporary businesses, acts as a driving force fueling the market's growth prospects. However, despite this momentum, certain challenges impede the unfettered expansion of the PaaS market.

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Beard Grooming Market Competitive Landscape

The competitive environment of the Global Beard Grooming Market is characterized by a dynamic interplay of key players and evolving strategies within the food processing industry. Innovation is a key competitive factor. smaller and niche players are making a notable impact by focusing on specialized solutions.

Top Player’s Company Profiles

  • The Famous Beard Oil Company
  • The Bearded Bastard
  • Texas Beard Company
  • Billy Jealousy
  • Scotch Porter
  • Honest Amish
  • Murdock London
  • Viking Beard Stuff
  • Robin Hood Beard Company Ltd.
  • Wahl Ltd.
  • Koninklijke Philips N.V.
  • Panasonic

Recent Developments

  • In 2023, Aamir Khan was recently seen proudly flaunting a salt and pepper hairdo complemented by a three-day scruff.

Beard Grooming Key Market Trends

Increasing Spending on Beard Grooming Products

  • In recent times, there's a noticeable shift in men's attitudes towards their appearance, evident in their increased awareness and dedication to grooming routines. Surveys indicate that men, on average, allocate a significant amount of time—around 16 minutes—to their grooming rituals. This heightened consciousness about grooming translates into a willingness to invest in quality grooming products.

Beard Grooming Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Component types team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

According to our global beard grooming market analyses, the evolving focus on men's self-care stands as a significant catalyst poised to propel market growth. There's a notable shift in men's consciousness regarding their appearance, leading to increased investments in high-quality apparel and a surge in engagement with physical activities to achieve a fitter, more refined appearance.

Report Metric Details
Market size value in 2023 USD 21.87 billion
Market size value in 2031 USD 40.89 billion
Growth Rate 7.20%
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Product
    • Beard Oil, Beard Shampoo, Shaving Cream, Trimmer, Shaving Gel, Waxes, Others
  • End User
    • Personal, Commercial
  • Distribution Channel
    • Hypermarket/Supermarket, Specialty Store, Online Store, Others
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • The Famous Beard Oil Company
  • The Bearded Bastard
  • Texas Beard Company
  • Billy Jealousy
  • Scotch Porter
  • Honest Amish
  • Murdock London
  • Viking Beard Stuff
  • Robin Hood Beard Company Ltd.
  • Wahl Ltd.
  • Koninklijke Philips N.V.
  • Panasonic
Customization scope

Free report customization with purchase. Customization includes:-

  • Segments by type, application, etc
  • Company profile
  • Market dynamics & outlook
  • Region

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Beard Grooming Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Beard Grooming Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Beard Grooming Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Beard Grooming Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Beard Grooming Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Beard Grooming Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Beard Grooming Market size was valued at USD 21.87 billion in 2022 and is poised to grow from USD 23.44 billion in 2023 to USD 40.89 billion by 2031, growing at a CAGR of 7.20% in the forecast period (2024-2031).

The competitive environment of the Beard Grooming Market is characterized by a dynamic interplay of key players and evolving strategies within the food processing industry. Innovation is a key competitive factor. smaller and niche players are making a notable impact by focusing on specialized solutions. 'The Famous Beard Oil Company', 'The Man Company', 'Beardbrand', 'The Bearded Bastard', 'Texas Beard Company', 'Billy Jealousy', 'Smoky Mountain Beard Co.', 'Scotch Porter', 'Honest Amish', 'Murdock London', 'Viking Beard Stuff', 'Robin Hood Beard Company Ltd.', 'Wahl Ltd.', 'Koninklijke Philips N.V.', 'Panasonic'

The increasing consciousness about personal grooming among men is a significant driver propelling the demand for beard care products. As men become more attentive to their grooming routines, the beard care segment experiences substantial growth within the broader personal grooming industry. This surge is further fueled by the growing influence of social media, digital marketing, and celebrity endorsements.

In recent times, there's a noticeable shift in men's attitudes towards their appearance, evident in their increased awareness and dedication to grooming routines. Surveys indicate that men, on average, allocate a significant amount of time—around 16 minutes—to their grooming rituals. This heightened consciousness about grooming translates into a willingness to invest in quality grooming products.

Europe has established itself as a dominant force in the beard grooming market, reflected in the substantial valuation of the men's personal care market, reaching $29.6 billion in 2022. The region has witnessed a noteworthy surge in male grooming practices, with a growing number of European men exploring a diverse range of personal care products available in the market.

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Global Beard Grooming Market

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