Global video live streaming solutions market

Video Live Streaming Solutions Market Size, Share, Growth Analysis, By Service(Consulting, Managed Services, Training & Support), By Deployment Type(Offline, Cloud), By Region - Industry Forecast 2024-2031


Report ID: SQMIG45B2075 | Region: Global | Published Date: February, 2024
Pages: 165 |Tables: 62 |Figures: 70

Video Live Streaming Solutions Market Insights

Global Video Live Streaming Solutions Market size was valued at USD  4.18 billion in 2019 and is poised to grow from USD 5.08 billion in 2023 to USD 24.12 billion by 2031, at a CAGR of 21.50% during the forecast period (2024-2031).

By the middle of 2015, there were much more live videos or live streaming activities, which can be attributed to the growth of the live streaming sector. The most widely used live video format is television, while social media sites are the main sources of live video content. Brands and public figures started actively connecting with their target audiences using online platforms like YouTube and Instagram. Additionally, live video game streaming became more and more popular as eSports and video games gained appeal among people of all ages.

More than 67% of consumers worldwide streamed live video content in 2019, and more than 52% of that group opted for free, ad-supported live streaming over subscription-based and paid live streaming, according to one of the Interactive Advertising Bureau's (IAB) polls. Live streaming is no longer a novelty for marketers as live video is changing the way businesses interact with their customers. Because live video is instantaneous and real, it draws viewers in a way that other social media platforms do not. In response, 28 percent of marketers want to raise their live streaming spending. Live streaming is becoming more and more well-liked as a suitable substitute for social media updates, which will aid in growth.

Roughly 47% of consumers globally have increased their live streaming time. As a result, the global market for video live streaming solutions is still growing quickly. Additionally, emerging areas' rising urbanization rates and population growth have a favorable effect on the market expansion. Blockchain technology and artificial intelligence are two innovations in video quality that are expected to boost industry growth. Artificial intelligence is used to help with a range of aspects of video creation and upload, including editing, cinematography, voice-overs, scriptwriting, and more. Many providers of video streaming services employ AI to improve the quality of their video material.

US Video Live Streaming Solutions Market is poised to grow at a sustainable CAGR for the next forecast year.

Market Snapshot - 2024-2031

Global Market Size

USD  4.18 billion

Largest Segment

Managed Services

Fastest Growth

Managed Services

Growth Rate

21.50% CAGR

Global Video Live Streaming Solutions Market, 2021-2028 ($ Bn)
Country Share for North America Region- 2021 (%)

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Video Live Streaming Solutions Market Segmental Analysis

The global video live streaming solutions market has been segmented based on Service, deployment type, and region. Based on service, the market is segmented into consulting, managed services, training & support. Based on the deployment type, the market is segmented into offline and cloud. Based on region, the video live streaming solutions market is segmented into North America, Europe, Asia-Pacific, South America, and MEA.

Video Live Streaming Solutions Market Analysis by Service

More than 35% of total income was spent on training and support in 2021. Additionally, managed services are anticipated to hold a sizable market share in 2021, representing around 31% of the entire market. Through the integration of broadcast and over-the-top (OTT) systems into a single online video management solution, managed services allow viewers to have a tailored experience. The segment is anticipated to expand thanks to this competitive edge. According to services, the industry has also been divided into consulting services, managed services, and training and support services.

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Video Live Streaming Solutions Market Regional Insights

North America dominated the market with the highest revenue share of roughly 39% due to the deployment of live video streaming technologies is primarily concentrated in the North American region. This is because live material is becoming more widely available and used in the area. The big subscriber base connected across many channels gives it a high penetration rate for video live streaming solutions. In the continents of Latin America, the Middle East, and Africa, the market is still in its infancy (MEA). By working with regional content creators and live video service providers, video live streaming solution providers are growing their footprint in South America. Additionally, service providers are concentrating on creating effective mobile applications to offer digital content as live video services are becoming more accessible via smartphones and tablets. Due to the spread of high-speed network systems and the increasing use of smartphones, Asia Pacific is expected to experience significant growth.

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Video Live Streaming Solutions Market Dynamics

Video Live Streaming Solutions Market Driver

  • The global video live streaming solutions market is being driven by the rising demand for and consumption of multimedia content across various platforms and devices. The video live streaming solutions market is expanding as more people use smartphones and sign up for live streaming services on various platforms. The market for video live streaming solutions is expanding as high-speed internet and broadband services become more widely used. The video live streaming solutions market has grown as a result of technological advancements like smart TV, Fire TV, and others that are making their way onto the scene. However, the expensive cost of live streaming and broadcasting could stifle the market's expansion. Additionally, the implementation of a cloud-based platform for real-time data sharing and development in the 5G high-speed network creates an opportunity for the growth of the global video live streaming solutions market.

Video Live Streaming Solutions Market Restraint

  • Piracy of video content is at an all-time high. All media companies face a serious threat from professional digital thieves. Before the content's scheduled release date, they can break into computer systems and post the content online for free. The way the internet is set up makes it much more challenging to find pirated information because the servers that leak it are dispersed over the globe and may be hosted in numerous nations with various legal systems.

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Video Live Streaming Solutions Market Competitive Landscape

Major players that possess a considerable market share in the video live streaming solutions industry. Expansions, innovations, and the introduction of new services are the main strategies used by market participants to stay competitive. To differentiate their services from those already on the market, businesses have begun releasing new, creative solutions that incorporate different strategies.

Top Players in the Global Video Live Streaming Solutions Market

  • Flux Broadcast (UK)
  • Dacast (US)
  • Huya Inc. (China)
  • Periscope (UK)
  • TV (UK)
  • Microsoft Corporation (US)
  • Google Inc. (US)
  • Facebook Inc. (US)
  • Twitch Interactive Inc. (US)
  • AfreecaTV Co. Ltd. (South Korea)
  • Vimeo (US)
  • IBM Corporation (US)
  • Empire Video Productions LLC (US)
  • Instagram Inc.(US)
  • Hr (Croatia) com Inc. (US)

Video Live Streaming Solutions Market Recent Development

  • In July 2021, Netflix introduced video games as part of a drive beyond films and television. It aided the corporation in making its first major leap outside television series and films, and it now plans to expand into video games.
  • In May 2021, Amazon introduced a free video offering on its shopping app MiniTV, a free, ad-supported video streaming service available within the Amazon shopping app that was established by the firm.

Video Live Streaming Solutions Key Market Trends

  • Live streaming platforms are establishing a new standard in the content development industry thanks to the increase in viewers of live game streams throughout the world. Today's increases in technology, processing power, bandwidth, and widespread internet use go hand in hand with the game industry's economic model. As a result, more smart gadgets can now access high-quality games.
  • Demand for gaming peripherals is anticipated to rise as a result of the expanding gaming population, increased cloud gaming, and rising investments in gaming and e-sports platforms. For instance, a game company from the UK named Kwalee said in 2021 that it will invest USD 30 million over the following five years to grow in the Indian market. Additionally, the Chinese province of Zhejiang's capital, Hangzhou, announced plans to invest almost USD 2.22 billion and build approximately 14 e-sports facilities until 2022.

Video Live Streaming Solutions Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected using Primary Exploratory Research backed by robust Secondary Desk research.

According to our analysis, and distribution channel, offline dominated the global video live streaming solutions market in 2021 and is anticipated to maintain its dominance throughout the forecast period. In 2021, North America dominated the global video live streaming solutions market owing to the region's rising concerns about physical fitness and living a healthy lifestyle.

Report Metric Details
Market size value in 2023 USD  4.18 billion
Market size value in 2031 USD 24.12 billion
Growth Rate 21.50%
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Service
    • Consulting, Managed Services, Training & Support
  • Deployment Type
    • Offline, Cloud
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Flux Broadcast (UK)
  • Dacast (US)
  • Huya Inc. (China)
  • Periscope (UK)
  • TV (UK)
  • Microsoft Corporation (US)
  • Google Inc. (US)
  • Facebook Inc. (US)
  • Twitch Interactive Inc. (US)
  • AfreecaTV Co. Ltd. (South Korea)
  • Vimeo (US)
  • IBM Corporation (US)
  • Empire Video Productions LLC (US)
  • Instagram Inc.(US)
  • Hr (Croatia) com Inc. (US)
Customization scope

Free report customization with purchase. Customization includes:-

  • Segments by type, application, etc
  • Company profile
  • Market dynamics & outlook
  • Region

Historical Year 2019

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Video Live Streaming Solutions Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Video Live Streaming Solutions Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Video Live Streaming Solutions Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Video Live Streaming Solutions Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Video Live Streaming Solutions Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Video Live Streaming Solutions Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Video Live Streaming Solutions Market size was valued at USD  4.18 billion in 2019 and is poised to grow from USD 5.08 billion in 2023 to USD 24.12 billion by 2031, at a CAGR of 21.50% during the forecast period (2024-2031).

Major players that possess a considerable market share in the video live streaming solutions industry. Expansions, innovations, and the introduction of new services are the main strategies used by market participants to stay competitive. To differentiate their services from those already on the market, businesses have begun releasing new, creative solutions that incorporate different strategies. 'Flux Broadcast (UK)', 'Dacast (US)', 'Huya Inc. (China)', 'Periscope (UK)', 'TV (UK)', 'Microsoft Corporation (US)', 'Google Inc. (US)', 'Facebook Inc. (US)', 'Twitch Interactive Inc. (US)', 'AfreecaTV Co. Ltd. (South Korea)', 'Vimeo (US)', 'IBM Corporation (US)', 'Empire Video Productions LLC (US)', 'Instagram Inc.(US)', 'Hr (Croatia) com Inc. (US)'

The video live streaming solutions market is being driven by the rising demand for and consumption of multimedia content across various platforms and devices. The video live streaming solutions market is expanding as more people use smartphones and sign up for live streaming services on various platforms. The market for video live streaming solutions is expanding as high-speed internet and broadband services become more widely used. The video live streaming solutions market has grown as a result of technological advancements like smart TV, Fire TV, and others that are making their way onto the scene. However, the expensive cost of live streaming and broadcasting could stifle the market's expansion. Additionally, the implementation of a cloud-based platform for real-time data sharing and development in the 5G high-speed network creates an opportunity for the growth of the video live streaming solutions market.

Live streaming platforms are establishing a new standard in the content development industry thanks to the increase in viewers of live game streams throughout the world. Today's increases in technology, processing power, bandwidth, and widespread internet use go hand in hand with the game industry's economic model. As a result, more smart gadgets can now access high-quality games.

North America dominated the market with the highest revenue share of roughly 39% due to the deployment of live video streaming technologies is primarily concentrated in the North American region. This is because live material is becoming more widely available and used in the area. The big subscriber base connected across many channels gives it a high penetration rate for video live streaming solutions. In the continents of Latin America, the Middle East, and Africa, the market is still in its infancy (MEA). By working with regional content creators and live video service providers, video live streaming solution providers are growing their footprint in South America. Additionally, service providers are concentrating on creating effective mobile applications to offer digital content as live video services are becoming more accessible via smartphones and tablets. Due to the spread of high-speed network systems and the increasing use of smartphones, Asia Pacific is expected to experience significant growth.

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