USD 7.21 billion
Report ID: SQMIG50J2003 | Region: Global | Published Date: November, 2022 | Pages: 165 | Tables: 117 | Figures: 77
Online Video Platforms Market size was valued at USD 7.21 billion in 2021 and is poised to grow from USD 8.46 billion in 2022 to USD 30.05 billion by 2030, growing at a CAGR of 17.19% in the forecast period (2023-2030).
The global online video platforms market share is projected to grow at a positive CAGR between 2023 and 2030. Rising popularity of online video games and entertainment is expected to fuel the market adoption.
Online video platforms are free or paid platforms to publishers and content owners to manage, publish, and track the online video content on their channels. Besides, the growing adoption of smartphones, tablets, and other devices will create a conducive environment for the market to flourish. The online video platforms also provide users to host, stream live videos, and broadcast their videos.
Online video platforms provide a way for users to share and view videos without any additional effort. Additionally, these platforms offer a way for content creators to reach a larger audience with their content more easily. In addition, these platforms provide a way for brands to create engaging videos that promote their products and services. As the market continues to grow, online video platforms will continue to be a popular choice for users and content creators alike.
US Online Video Platforms Market is poised to grow at a sustainable CAGR for the next forecast year.
Global Market Size
USD 7.21 billion
Brand and Enterprises
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The global online video platforms market is segmented based on components as solution and service. The market is further segmented into application, end-user, and type. Based on application, the market is categorized into commercial video platforms, video sharing, and others. Based on end-user, the market is segmented into content creator, brand and enterprises, and individual. Further, based on type, it is categorized into video hosting, mobile videos, live streaming, video analytics, and video content management. Regionally, the market is categorized into North America, Europe, Asia-Pacific, South America, and Middle East & Africa.
Online Video Platforms Market Analysis by Application
In terms of application, the commercial video platform segment is expected to dominate the global market. The increasing use of online video platforms by leading entertainment and media houses is pushing the demand in the market.
On the other hand, the video-sharing segment is expected to witness the fastest growth over the assessment period due to increasing penetration of social media. Moreover, growing focus on digitization and increasing efforts by key players to collaborate with online platforms to fuel to the overall segmental growth.
Online Video Platforms Market Analysis by End-User
By end-user, the content creator segment is projected to hold over 39% of the global online video platforms market thanks to the rapid surge in internet connectivity on mobile phones and increasing penetration of OTT platforms. As the content creation is gaining immense popularity, leading businesses across the globe are collaborating with content creators and online media businesses.
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In 2022, North America had the highest revenue share of 39.44%. The region's promising growth is projected to continue in the near future with the advent of 5G network technology, which will make online video platforms considerably faster and more agile. Furthermore, the Asia Pacific market is poised to expand at a robust pace during the forecast period. Expansion of the media and entertainment industry and growing penetration of OTT platforms will fuel the growth in the region.
As per the study, India and China are spearheading the growth in the South and East Asia markets. With e-commerce industry gaining traction and an increasing number of people entering into content creation, especially in India, these markets are likely to flourish in the video streaming industry.
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Increase in popularity of video channels, emergence of OTT platforms and video streaming services to gain more traction
High Competition for Free Platforms:
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Global online video platforms market is expected to remain highly competitive. The popularity of online videos and content creation among the viewers will create lucrative growth prospects for the market players. Key players in the global online video platforms are collaborating with social media influencers to expand their customer base and gain a competitive edge. However, most of the market players will have to change their pricing range in order to tap into price sensitive market if they want to aggressively expand their consumer base. Key players in the global market are collaborating with social media influencers to expand their customer base and gain a competitive edge.
Global Online Video Platforms Market Top Players Company Profiles
Global Online Video Platforms Market Recent Developments
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that collects, collates, co-relates and analyses the data collected by means of primary exploratory research and secondary desk research. The report also facilitates insights on major growth drivers, opportunities, and restraints affecting the growth in the market. To gain better perspective on the market outlook, the latest study provides critical insights on competitive landscape, providing comprehensive details on leading players, entrants, and existing players in major 7 geographical regions.
According to the global online video platforms market report analysis, the online video platform market will witness rapid growth in the upcoming years as a result of the increasing popularity of online video content over conventional forms of entertainment such as television and theatre.
|Market size value in 2021||USD 7.21 billion|
|Market size value in 2030||USD 30.05 billion|
|Forecast Unit (Value)||USD Billion|
|Regions covered||North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)|
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Parent Market Analysis
KEY MARKET INSIGHTS
MARKET DYNAMICS & OUTLOOK
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KEY COMPANY PROFILES
For the Global Online Video Platforms Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Online Video Platforms Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
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