Online Video Platforms Market

Online Video Platforms Market Size, Share, Growth Analysis, By Component(Solution and services), By Application(Commercial video platforms, video sharing), By End use(Content creator, brand and enterprises), By Type(video hosting, mobile videos) - Industry Forecast 2024-2031


Report ID: SQMIG50J2003 | Region: Global | Published Date: February, 2024
Pages: 165 | Tables: 117 | Figures: 77

Online Video Platforms Market Insights

Online Video Platforms Market size was valued at USD 7.21 billion in 2019 and is poised to grow from USD 8.46 billion in 2023 to USD 30.05 billion by 2031, growing at a CAGR of 17.19% in the forecast period (2024-2031).

The global online video platforms market share is projected to grow at a positive CAGR between 2023 and 2030. Rising popularity of online video games and entertainment is expected to fuel the market adoption.
Online video platforms are free or paid platforms to publishers and content owners to manage, publish, and track the online video content on their channels. Besides, the growing adoption of smartphones, tablets, and other devices will create a conducive environment for the market to flourish. The online video platforms also provide users to host, stream live videos, and broadcast their videos.

Online video platforms provide a way for users to share and view videos without any additional effort. Additionally, these platforms offer a way for content creators to reach a larger audience with their content more easily. In addition, these platforms provide a way for brands to create engaging videos that promote their products and services. As the market continues to grow, online video platforms will continue to be a popular choice for users and content creators alike.

US Online Video Platforms Market is poised to grow at a sustainable CAGR for the next forecast year.

Market snapshot - 2024-2031

Global Market Size

USD 7.21 billion

Largest Segment

Content Creator

Fastest Growth

Brand and Enterprises

Growth Rate

17.19% CAGR

Global Online Video Platforms Market, 2021-2028 ($ Bn)
Country Share for North America Region- 2021 (%)
Global Online Video Platforms Market Size By End-User , 2021-2028 ($ Bn)
Global Online Video Platforms Market Size By End-User , 2021-2028 (%)

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Online Video Platforms Market Segmental Analysis

The global online video platforms market is segmented based on components as solution and service. The market is further segmented into application, end-user, and type. Based on application, the market is categorized into commercial video platforms, video sharing, and others. Based on end-user, the market is segmented into content creator, brand and enterprises, and individual. Further, based on type, it is categorized into video hosting, mobile videos, live streaming, video analytics, and video content management. Regionally, the market is categorized into North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

Online Video Platforms Market Analysis by Application

In terms of application, the commercial video platform segment is expected to dominate the global market. The increasing use of online video platforms by leading entertainment and media houses is pushing the demand in the market.

On the other hand, the video-sharing segment is expected to witness the fastest growth over the assessment period due to increasing penetration of social media. Moreover, growing focus on digitization and increasing efforts by key players to collaborate with online platforms to fuel to the overall segmental growth.

Online Video Platforms Market Analysis by End-User

By end-user, the content creator segment is projected to hold over 39% of the global online video platforms market thanks to the rapid surge in internet connectivity on mobile phones and increasing penetration of OTT platforms. As the content creation is gaining immense popularity, leading businesses across the globe are collaborating with content creators and online media businesses.

Global Online Video Platforms Market By End-User , 2021(%), 2023 (%)

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Online Video Platforms Market Regional Insights

In 2022, North America had the highest revenue share of 39.44%. The region's promising growth is projected to continue in the near future with the advent of 5G network technology, which will make online video platforms considerably faster and more agile. Furthermore, the Asia Pacific market is poised to expand at a robust pace during the forecast period. Expansion of the media and entertainment industry and growing penetration of OTT platforms will fuel the growth in the region.

As per the study, India and China are spearheading the growth in the South and East Asia markets. With e-commerce industry gaining traction and an increasing number of people entering into content creation, especially in India, these markets are likely to flourish in the video streaming industry.

Global Online Video Platforms Market By Geography, 2021 - 2028, 2024-2031
  • Largest
  • Fastest

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Online Video Platforms Market Dynamics

Drivers

Increase in popularity of video channels, emergence of OTT platforms and video streaming services to gain more traction

  • Growing popularity of online video channels and penetration of OTT platforms to drive growth of the online video platforms market.
  • Video streaming services have become more affordable over the past few years, which has led to increased usage.
  • Video platforms are able to monetize videos in a way that other content platforms cannot. By using video platforms, businesses can reach a larger audience than they would be able to through other means.
  • Rapidly expanding e-learning sector and expansion of the ICT industry to drive the online video platforms market

Restraints

High Competition for Free Platforms:

  • Presence of several open-source video platforms in the market threatens the growth of the worldwide online video platform market. Individual viewers and many content creators choose to use a freely available open-source internet video platform rather than paid services. This has a significant impact on the sales of OVP companies that do not provide their products for free. 
  • Furthermore, growing popularity of user-generated content (UGC) websites like YouTube and social networking sites like Facebook for hosting videos for free is likely to stifle industry growth. Small and medium companies (SMBs) and smaller content providers are avoiding investing in professional OVP solutions because of local solutions and low-cost alternatives like YouTube and Vimeo.

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Online Video Platforms Market Competitive Landscape

Global online video platforms market is expected to remain highly competitive. The popularity of online videos and content creation among the viewers will create lucrative growth prospects for the market players. Key players in the global online video platforms are collaborating with social media influencers to expand their customer base and gain a competitive edge. However, most of the market players will have to change their pricing range in order to tap into price sensitive market if they want to aggressively expand their consumer base. Key players in the global market are collaborating with social media influencers to expand their customer base and gain a competitive edge.

Global Online Video Platforms Market Top Players Company Profiles

  • Brightcove Inc.
  • Kaltura Inc.
  • Ooyala Inc.
  • IBM Corporation
  • Akamai Technologies Inc.
  • Comcast Technology Solutions
  • Wistia Inc.
  • Vimeo LLC
  • MediaPlatform Inc.
  • Sonic Foundry Inc.
  • Vidizmo LLC
  • Haivision Inc.
  • Panopto Inc.
  • Vidyard Inc.
  • Qumu Corporation
  • JW Player Inc.
  • Limelight Networks Inc.
  • Dacast Inc.
  • Vplayed
  • Dailymotion SA

Global Online Video Platforms Market Recent Developments

  • In February 2022, Veed, an online video editing platform, partnered with Sequoia with a fund of US$ 35 million to expand its customer base.
    Emergence of customer focused platforms in the B2C segment are popular for video hosting and sharing. Increase in trend of Tiktok, Youtube, and Facebook are projected to grab huge market share.

Online Video Platforms Key Market Trends

  • Increasing Popularity of Short Video Reels and Emergence of Hosting Platforms: The growing popularity of short videos and reels is encouraging the market players to launch and develop online video platforms with advanced features and gain a competitive edge.
  • Growing Trend of Online Learning: Developments in information and communication technology force educators and learners to transcend the restrictions of time, geography, and environment. While traditional classroom education is well-known, learning systems outside of the classroom, particularly those augmented through technology are still being debated. Online video platforms are the final level in distant education, as they provide open educational resources to students all around the world. These platforms are intended to be scalable to big online crowds, with free participation and no formal criteria, in order to enable millions of people across the world with the opportunity to learn through hundreds of public and private colleges or organisations globally.
  • Increasing Use of Social Media Platforms for Video Sharing: Penetration of social media platforms and the growing trend of small businesses, especially among millennials, will boost the market.

Online Video Platforms Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that collects, collates, co-relates and analyses the data collected by means of primary exploratory research and secondary desk research. The report also facilitates insights on major growth drivers, opportunities, and restraints affecting the growth in the market. To gain better perspective on the market outlook, the latest study provides critical insights on competitive landscape, providing comprehensive details on leading players, entrants, and existing players in major 7 geographical regions.

According to the global online video platforms market report analysis, the online video platform market will witness rapid growth in the upcoming years as a result of the increasing popularity of online video content over conventional forms of entertainment such as television and theatre.

Report Metric Details
Market size value in 2023 USD 7.21 billion
Market size value in 2031 USD 30.05 billion
Growth Rate 17.19%
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Component
    • Solution and services
  • Application
    • Commercial video platforms, video sharing, and others
  • End use
    • Content creator, brand and enterprises, and individual
  • Type
    • video hosting, mobile videos, live streaming, video analytics, and video content management
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Brightcove Inc.
  • Kaltura Inc.
  • Ooyala Inc.
  • IBM Corporation
  • Akamai Technologies Inc.
  • Comcast Technology Solutions
  • Wistia Inc.
  • Vimeo LLC
  • MediaPlatform Inc.
  • Sonic Foundry Inc.
  • Vidizmo LLC
  • Haivision Inc.
  • Panopto Inc.
  • Vidyard Inc.
  • Qumu Corporation
  • JW Player Inc.
  • Limelight Networks Inc.
  • Dacast Inc.
  • Vplayed
  • Dailymotion SA
Customization scope

Free report customization with purchase. Customization includes:-

  • Segments by type, application, etc
  • Company profile
  • Market dynamics & outlook
  • Region

Historical Year 2019

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Online Video Platforms Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Online Video Platforms Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Online Video Platforms Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Online Video Platforms Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Online Video Platforms Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Online Video Platforms Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Online Video Platforms Market size was valued at USD 7.21 billion in 2019 and is poised to grow from USD 8.46 billion in 2023 to USD 30.05 billion by 2031, growing at a CAGR of 17.19% in the forecast period (2024-2031).

online video platforms market is expected to remain highly competitive. The popularity of online videos and content creation among the viewers will create lucrative growth prospects for the market players. Key players in the online video platforms are collaborating with social media influencers to expand their customer base and gain a competitive edge. However, most of the market players will have to change their pricing range in order to tap into price sensitive market if they want to aggressively expand their consumer base. Key players in the market are collaborating with social media influencers to expand their customer base and gain a competitive edge. 'Brightcove Inc.', 'Kaltura Inc.', 'Ooyala Inc.', 'IBM Corporation', 'Akamai Technologies Inc.', 'Comcast Technology Solutions', 'Wistia Inc.', 'Vimeo LLC', 'MediaPlatform Inc.', 'Sonic Foundry Inc.', 'Vidizmo LLC', 'Haivision Inc.', 'Panopto Inc.', 'Vidyard Inc.', 'Qumu Corporation', 'JW Player Inc.', 'Limelight Networks Inc.', 'Dacast Inc.', 'Vplayed', 'Dailymotion SA'

Growing popularity of online video channels and penetration of OTT platforms to drive growth of the online video platforms market.

Increasing Popularity of Short Video Reels and Emergence of Hosting Platforms: The growing popularity of short videos and reels is encouraging the market players to launch and develop online video platforms with advanced features and gain a competitive edge.

In 2022, North America had the highest revenue share of 39.44%. The region's promising growth is projected to continue in the near future with the advent of 5G network technology, which will make online video platforms considerably faster and more agile. Furthermore, the Asia Pacific market is poised to expand at a robust pace during the forecast period. Expansion of the media and entertainment industry and growing penetration of OTT platforms will fuel the growth in the region.

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