USD 29.45 billion
Report ID: SQMIG50H2004 | Region: Global | Published Date: February, 2024 | Pages: 157 | Tables: 113 | Figures: 77
Music Streaming Market size was valued at USD 29.45 billion in 2021 and is poised to grow from USD 35.53 billion in 2022 to USD 103.07 billion by 2030, at a CAGR of 14.7% during the forecast period (2023-2030).
The implementation of smart devices is projected to grow during the predicted time period, along with the adoption of digital platforms. Websites that enable users to view music videos, hear to audio, & subscribe to podcasts are considered music streaming services. These platforms are growing in popularity as a result of features like automatic playlist customization, song recommendations, and simple connectivity on apps & browsers. The market is also growing as a result of the expanding podcast genres available on these platforms.
One of the greatest developments in the global industry is the increasing adoption of 5G connectivity. Amazon has seized this chance by introducing a new music HD service that promises lossless audio streams & downloads to music lovers in the United States, the United Kingdom, Germany, and Japan. Companies are going to be able to provide high-fidelity musical streams when 5G becomes more commonly used since it can deliver data several times quicker than 4G can. Hologram concerts, virtual reality (VR), augmented reality (AR), and other emerging technologies are predicted to become quite popular for live streaming music videos. Such changes are accelerating the market's expansion.
Music streaming services are focusing on integrating podcasts, song lyrics, or music videos onto their platforms to improve the user experience. For instance, in November 2021, Spotify AB and Netflix, Inc., an American film production company and subscriber streaming service, partnered to give Spotify consumers access to exclusive music, playlists, and content on the music streaming platform. SoundCloud Limited has bought Report Network, a music distributor with a SoundCloud focus, to give innovative creators access to invite-only services and capabilities like content protection, analytics dashboards, streaming delivery, and more.
For owners of musical intellectual property, new licensing opportunities are starting to emerge. Platforms like e-fitness, short films, and others are putting a lot of effort into acquiring IP rights from music publishers and producers in order to potentially develop new revenue streams. For instance, a licensing agreement was negotiated between the Nation's Music Publishers Association (NMPA) and the Tok-tok platform, which has approximately 100 million active U.S. users each month and 700 million active users each month overall. There is a lot of regulation in the music industry nowadays, with a focus on the publication rights of the songs in particular. In order to recognise the rights of music producers in the digital age, a number of legal amendments have also been made. Even if these modifications reduce the revenue of music streaming services, they will undoubtedly benefit.
US Music Streaming Market is poised to grow at a sustainable CAGR for the next forecast year
Global Market Size
USD 29.45 billion
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The global music streaming market is categorized on the basis of service, platform, end-use, content type, and region. Based on service the market is segmented on-demand streaming, live streaming. Based on platform the market is segmented into apps, browsers. Based on content type the market is segmented into audio, video. Based on end-use the market is segmented into individual, commercial. Based on region the global music streaming market is segmented into North America, Europe, Asia-Pacific, South America, and MEA.
Music Streaming Market Analysis by Service
The on-demand streaming market accounted for more than 70.0% of total revenue in 2022. During the projection period, this market sector is likely to rule. For all parties—from distributors to musicians—on-demand streaming services have significantly reduced unauthorized music streaming and downloading. Additionally, they enhance client ease by providing tools for discovery and suggestions based on their interests.
The live streaming industry is anticipated to experience the highest CAGR of 16.0% between 2022 and 2030. The potential for broadcasting to reach a larger audience is the primary driving force behind the industry. Instantaneously delivering live content to consumers online is known as live streaming. A lot of social networking sites also offer live videos in addition to companies designed specifically for live broadcasting. Due to the growing popularity of live videos, musicians are increasingly streaming live on websites like YouTube Live, Facebook, Instagram, & Periscope. This trend is expected to continue driving the segment during the projection period.
Music Streaming Market Analysis by Content Type
The audio segment had the highest revenue share—more than 60.0 Audio information can be listened to while doing other things, especially while driving, exercising, or doing housekeeping. Listeners can multitask while listening to audio information, primarily when driving, working out, or doing housework. Additionally, the market is growing as more commercial spaces including gyms, cafes, restaurants, & pubs employ audio streaming platforms to broadcast music.
The video market is expected to expand at the quickest CAGR of 15.6% between 2022 and 2030. This is related to consumers' general increase in demand for Over-the-Top (OTT) platforms. As OTT platforms are utilized more frequently for performances on stage and streaming, the business is expected to expand. Additionally, because customers' interest in videos for songs is growing, providers are expanding their offers to include this feature.
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The greatest revenue share, that of over 30% in North America, is expected to expand significantly throughout the forecast period. The existence of major market participants like Apple, Inc., Amazon.com, Inc., Google LLC, and Pandora Media, Inc. is a crucial driver pushing the industry in this region. Additionally, the widespread use of smart gadgets, fixed wireless internet, and online payment methods is fostering regional market expansion.
The Middle East and Africa are expected to have the fastest CAGR, at 17.8%, between 2022 and 2030. Several domestic and international companies are growing in this sector. The freemium OTT services from Viu, a Hong Kong-based supplier of streaming video services, were launched in South Africa. These platforms offer original, regional, and local content. In addition, a large expansion of the market in the Asia-Pacific region is anticipated throughout the forecast period. In order to keep the volume-driven economy in the area alive and to draw in and keep consumers, many providers offer video streaming services on a free basis.
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Music Streaming Market Drivers
Growth of Subscription-based Models
Music Streaming Market Restraints
Copyright and Licensing Challenges
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The market is dispersed due to the numerous domestic and foreign rivals. The two-step process used by service providers to build their subscriber base. They first launch advertising efforts to entice customers to sign up for their freemium platform. They then approach them with tempting offers and discounts in an effort to persuade them to upgrade to a premium subscription. Participants in the business also prioritize growing their regional footprint. For instance, the corporation expanded the international scope of Apple Music by launching the music listening service in 52 new countries in 2021.
To enable them to grow their company's presence and succeed in a fiercely competitive business environment, prominent industry players are considering mergers and acquisitions and strategic alliances. For instance, in 2021, Spotify AB collaborated with Tinder, Inc., a geosocial networking and online dating service, to enhance the holiday music experience for singles. In addition, businesses unveiled the Music Mode function, Tinder's largest enhancement since the Swipe function. Users can add their favorite songs to the Music Mode section of their dating profiles.
Music Streaming Market Top Player’s Company Profiles
Music Streaming Market Recent Developments
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According to our global music streaming market analysis, the implementation of smart devices is projected to grow during the predicted time period, along with the adoption of digital platforms. Websites that enable users to view music videos, hear to audio, & subscribe to podcasts are considered music streaming services. These platforms are growing in popularity as a result of features like automatic playlist customization, song recommendations, and simple connectivity on apps & browsers. The market is also growing as a result of the expanding podcast genres available on these platforms.
|Market size value in 2021
|USD 29.45 billion
|Market size value in 2030
|USD 103.07 billion
|Forecast Unit (Value)
|North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
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Parent Market Analysis
KEY MARKET INSIGHTS
MARKET DYNAMICS & OUTLOOK
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For the Global Music Streaming Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Music Streaming Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
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