U.S. Plant Based Meat Market Trends

U.S. Plant Based Meat Market size was valued at USD 1.95 Billion in 2023 and is poised to grow from USD 2.44 Billion in 2024 to USD 14.65 Billion by 2032, growing at a CAGR of 25.1% during the forecast period (2025-2032).

The competitive environment of the US Plant Based Meat market is dynamic and characterized by the mix of established players and newer entrants. Innovation is a key competitive factor. Well-established brands often hold an advantage in terms of consumer trust and recognition. Brands that have built a reputation for quality and reliability tend to maintain a loyal customer base. 'Beyond Meat', 'Impossible Foods Inc.', 'Maple Leaf Foods (Field Roast & Maple Leaf)', 'Conagra, Inc. (Gardein Protein International)', 'Kellogg NA Co. (MorningStar Farms)', 'Amy's Kitchen, Inc.', 'Tofurky', 'Kraft Foods, Inc.', 'Lightlife Foods, Inc', 'Trader Joe's', 'Yves Veggie Cuisine (The Hain-Celestial Canada, ULC)', 'Eat JUST Inc.', 'No Evil Foods', 'Morningstar Farms', 'Pinnacle Foods'

The expansion of the plant-based meat market is amplified by a rising demand for products that offer enhanced microwavable and sliceable characteristics. Notably, pea-based burgers, known for their high protein content and meat-like texture, are emerging as a compelling substitute for traditional meat-based burgers.

Increasing Health-Consciousness

In 2022, North America asserted its dominance, claiming the lion's share of the market at 36.82%. This remarkable market presence is attributed to the escalating awareness among consumers regarding the risks associated with consuming contaminated meat products. Simultaneously, there is a noticeable uptick in the consumption of meatless alternatives, contributing to the overall growth of the plant-based meat market in the region.