U.S. Fruit and Vegetable Market

U.S. Fruit and Vegetable Market Size, Share, Growth Analysis, By Product(Fresh, Dried and frozen), By Distribution channel(Supermarkets and hypermarkets), By Region - Industry Forecast 2024-2031


Report ID: SQMIC30C2152 | Region: Country | Published Date: April, 2024
Pages: 198 |Tables: 60 |Figures: 80

U.S. Fruit and Vegetable Market Insights

U.S. Fruit and Vegetables Market size was valued at USD 63.40 Billion in 2022 and is expected to grow from USD 66.7 Billion in 2023 to reach USD 100.05 Billion by 2031, at a CAGR of 5.2% during the forecast period (2024-2031).  

The U.S. fruit and vegetable market is experiencing growth due to rising consumer health consciousness and the growing demand for nutrient-rich products. Consumers are increasingly seeking fresh and exotic fruits and vegetables, such as berries, avocado, mango, pomegranate, papaya, and sweet potato, due to their high nutritional value, including antioxidants, potassium, and vitamins A, K, C, and E. The market expansion is being driven by increased awareness about the benefits of fresh and natural products and the rising prevalence of chronic conditions such as type 2 diabetes and high blood pressure. This has compelled people to adopt healthier lifestyles, which include incorporating fruits into their diets, as fruits provide numerous health advantages. Companies' awareness campaigns regarding healthy eating have contributed to the growth of the market. For instance, the FDA launched an awareness campaign in March 2020, providing resources for healthcare professionals, schoolteachers, and dietitians to help people make informed food choices and adopt healthy diets. The CDC's 2020-2025 Dietary Guidelines for Americans also recommended daily consumption of 1.5-2 cups of fruits and 2-3 cups of vegetables for a healthy immune system and to prevent chronic conditions. A growing trend among U.S. consumers is to allocate a special budget for healthy eating, which includes spending on fresh fruits and vegetables. Furthermore, the rising preference for organic food in the U.S. is expected to benefit the market, as consumers become more aware of the harmful effects of pesticides, chemicals, and additives on human health. 

The fruit and vegetables market in the U.S is a vibrant and essential part of the county’s agricultural ecosystem, providing food for consumption within the country and also playing a significant role in international trade. The market is as diverse as it gets, from the common fruits such as apples and oranges to leafy vegetables and those varieties of fruit that are yet unheard of. The mission of this market is to meet the rising demand for new quality and healthy products among buyers, who prefer to eat fresh, healthy food, thus contributing their part in supporting the domestic agricultural industry. 

The major one of the driving factors for the growth of this market is the widening understanding by consumers about the need for proper balanced diets and health benefits that are accrued from regular intake of fruits and vegetables. In line with the increasing health awareness by people, there is now a high demand for a variety of quality produce. Besides, the growing interest in vegetarianism and eco sustainable foods have also contributed towards the market growth. 

Still, the market poses its own challenges and restraining elements. Weather variability and unpredictable natural disasters remain as one of the significant challenges in crop production. The danger of climate change needs to be a major concern with regards to market stability, as it affects production and distribution. Moreover, the time-sensitive nature of fruits and vegetables makes the movement imminent; as their freshness is crucial for transportation and storage. Moreover, the market offers vast opportunities in spite of various difficulties in the supply chain of the US fruit and vegetables market. This is because various technologies that were developed in recent times as solutions to solving the problems, which have been presented by the unfavorable environmental conditions for agricultural practices such as precision farming and controlled-environment agriculture can provide prospects in which efficiency can be improved and the negative impact of environmental factors eliminated. Further, the popularity of local and organic produce gives room for producers who embrace sustainable practices that integrate with the environment. 

US Fruit and Vegetable Market is poised to grow at a sustainable CAGR for the next forecast year.

Market snapshot - 2024-2031

Global Market Size

USD 63.40 Billion

Largest Segment

fresh

Fastest Growth

fresh

Growth Rate

5.2% CAGR

U.S. Fruit and Vegetable Market 2021-2030 ($ Bn)
Country Share for U.S. Region- 2021 (%)
U.S. Fruit and Vegetable Market Size By type2021-2030 ($ Bn)
U.S. Fruit and Vegetable Market Size By product 2021-2030 (%)

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U.S. Fruit and Vegetable Market Segmental Analysis

The US fruit and vegetable market is segmented on the basis of by product and by distribution channel.Whereas, By product is sub segmented into the fresh, Dried and frozen . The distribution channel is sub segmented into the Supermarkets and hypermarkets, speciality stores and others.

Analysis by Product

Based on product type, The market for fresh fruit and vegetables is forecast to grow fastly over the next few years, and this sector is expected to be the most popular. Compared to processed foods, fresh fruits and vegetables have a more flavourful and nutritious content. Fruits and vegetables are a good source of essential vitamins, minerals, fiber and other nutrients that are not degraded by freezing or drying. These nutrients are important for good health. Whereas, Frozen Fruit & Vegetables accounted for the highest market share.

Analysis by Distribution channel

On the basis of distribution channel, The online segment had the highest growth rate in the market. The time-saving aspect of this distribution channel, coupled with door-to-door delivery, makes it an appealing option for businesses. Product variety and quality are helping to drive the growth of the online grocery market. Whereas, the Supermarkets & Hypermarkets segment owns the highest market share.

U.S. Fruit and Vegetable Market By product 2021 (%), 2022 (%)

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U.S. Fruit and Vegetable Market Regional Insights

Another way the government is trying to help increase the availability of fruit and vegetables in the United States is by allowing imports from countries such as China, India, and bordering country Canada. This is helping to contribute to the large share of the US fruit and vegetable market. Consumers are increasingly turning to local, healthy eating alternatives, and this is expected to increase demand for fruit and vegetables in the US fruit and vegetables market in the coming years. The low productivity in the United States is a major concern for the fruit and vegetable market, as well as for the high import of produce from neighboring Canada, as well as from the best producing regions in Asia and Europe. This raises the price of these products.

U.S. Fruit and Vegetable Market By Geography, 2021-2030, 2024-2031
  • Largest
  • Fastest

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U.S. Fruit and Vegetable Market Dynamics

Drivers

Rise in Health Concerns to Bolster Healthy Eating Habits

  • The increase in government initiatives to increase agriculture production is likely responsible for the growth in the fruit and vegetable market in the US. This growth is likely due to the increased chances of getting food, especially given the current food crisis.

Restraints

Health Concerns to Hinder Market Growth

  • Harmful pesticides and insecticides used to preserve fruits and vegetables have dangerous effects on the human body. This health concern can hamper the growth of the market and impact revenue generating opportunities for players operating in the market.

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U.S. Fruit and Vegetable Market Competitive Landscape

The U.S. market is highly competitive, with many regional and local companies competing for customers. The growing demand from consumers has motivated these companies to focus on activities like product launches, awareness campaigns, mergers & acquisitions, and strategic alliances. They are also investing in sustainability measures and rebranding in order to keep up with evolving consumer trends.

Top players company profiles

  • Chiquita Brands International, Inc.
  • C.H. Robinson Worldwide, Inc.
  • Del Monte Fresh Produce Co.
  • Dole Food Company, Inc.
  • Driscoll's, Inc.
  • Grimmway Enterprises, Inc.
  • John Vena, Inc.
  • Limoneira Company
  • Mastronardi Produce Ltd.
  • Naturipe Farms LLC
  • Nestlé USA Inc.
  • Ocean Spray Cranberries, Inc.
  • Oppy
  • Pacific Coast Fruit Company
  • Sunkist Growers, Inc.
  • Taylor Farms
  • The Wonderful Company LLC
  • Total Produce
  • Wada Farms Marketing Group LLC
  • Walter P. Rawl & Sons, Inc.

Recent Developments

  • In March 2024, Cox Enterprises launched Cox Farms, a new business focused on sustainable food and agriculture. Today, Cox Farms includes indoor farming companies Mucci Farms and BrightFarms, and it will continue to pursue additional ventures and investments in the indoor agriculture space. 
  • In March 2024, Unifrutti Group, a leading global producer and distributor of fresh fruit, announced the acquisition of 100% of Bomarea and the Peruvian operations of AvoAmerica (AvoAmerica Peru) from the US- based agribusiness investment firm Solum Partners and the US-based fresh fruit and vegetables company Alpine Fresh. 
  • In March 2024, Brighter Bites, a national nonprofit that delivers fresh fruits and vegetables directly into families’ hands, expanded its reach through the Produce Rx program with the support of DoorDash and its Project DASH initiative. 
  • In April 2023, Nature's Path Foods announced its acquisition of the organic fruits and vegetables company, Cascadian Farm. 
  • In March 2023, Driscoll's announced its partnership with IBM to use blockchain technology to trace its berries from farm to table. 

U.S. Fruit and Vegetable Key Market Trends

  • The fresh fruits and vegetables market held a large share of the market in 2021, and is expected to continue to do so over the next few years. The trend of people enjoying fresh and exotic vegetables and fruits, as well as the increasing trend toward a vegan diet, is helping to drive growth in segments of the food industry. With the advent of online grocery shopping, consumers have found a convenient way to purchase fresh fruits and vegetables, either chopped or processed, without the need to physically browse through the aisles at specialty stores and supermarkets.

U.S. Fruit and Vegetable Market SkyQuest Analysis

Sky Quest’s ABIRAW (Advanced Business Intelligence, Research and Analysis Wing) is our Business Information Services team that collects, collates, Co-relates and analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.

According to our U.S. Fruit and Vegetable Market analysis, Fresh fruits and vegetables are the basic ingredients for many different types of processing: drying, dehydrating, freezing, canning, and juicing. Harvest fluctuations can lead to price fluctuations for natural products, depending on the region in which they are grown. These new developments in the food industry will create lucrative growth opportunities for players in the market.

Report Metric Details
Market size value in 2022 USD 63.40 Billion
Market size value in 2031 USD 100.05 Billion
Growth Rate 5.2%
Base year 2023
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Product
    • Fresh, Dried and frozen
  • Distribution channel
    • Supermarkets and hypermarkets
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Chiquita Brands International, Inc.
  • C.H. Robinson Worldwide, Inc.
  • Del Monte Fresh Produce Co.
  • Dole Food Company, Inc.
  • Driscoll's, Inc.
  • Grimmway Enterprises, Inc.
  • John Vena, Inc.
  • Limoneira Company
  • Mastronardi Produce Ltd.
  • Naturipe Farms LLC
  • Nestlé USA Inc.
  • Ocean Spray Cranberries, Inc.
  • Oppy
  • Pacific Coast Fruit Company
  • Sunkist Growers, Inc.
  • Taylor Farms
  • The Wonderful Company LLC
  • Total Produce
  • Wada Farms Marketing Group LLC
  • Walter P. Rawl & Sons, Inc.

Recent Developments

  • In March 2024, Cox Enterprises launched Cox Farms, a new business focused on sustainable food and agriculture. Today, Cox Farms includes indoor farming companies Mucci Farms and BrightFarms, and it will continue to pursue additional ventures and investments in the indoor agriculture space. 
  • In March 2024, Unifrutti Group, a leading global producer and distributor of fresh fruit, announced the acquisition of 100% of Bomarea and the Peruvian operations of AvoAmerica (AvoAmerica Peru) from the US- based agribusiness investment firm Solum Partners and the US-based fresh fruit and vegetables company Alpine Fresh. 
  • In March 2024, Brighter Bites, a national nonprofit that delivers fresh fruits and vegetables directly into families’ hands, expanded its reach through the Produce Rx program with the support of DoorDash and its Project DASH initiative. 
  • In April 2023, Nature's Path Foods announced its acquisition of the organic fruits and vegetables company, Cascadian Farm. 
  • In March 2023, Driscoll's announced its partnership with IBM to use blockchain technology to trace its berries from farm to table. 
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on U.S. Fruit and Vegetable Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on U.S. Fruit and Vegetable Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the U.S. Fruit and Vegetable Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the U.S. Fruit and Vegetable Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the U.S. Fruit and Vegetable Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the U.S. Fruit and Vegetable Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

U.S. Fruit and Vegetables Market size was valued at USD 63.40 Billion in 2022 and is expected to grow from USD 66.7 Billion in 2023 to reach USD 100.05 Billion by 2031, at a CAGR of 5.2% during the forecast period (2024-2031).  

The U.S. market is highly competitive, with many regional and local companies competing for customers. The growing demand from consumers has motivated these companies to focus on activities like product launches, awareness campaigns, mergers & acquisitions, and strategic alliances. They are also investing in sustainability measures and rebranding in order to keep up with evolving consumer trends. 'Chiquita Brands International, Inc.', 'C.H. Robinson Worldwide, Inc.', 'Del Monte Fresh Produce Co.', 'Dole Food Company, Inc.', 'Driscoll's, Inc.', 'Grimmway Enterprises, Inc.', 'John Vena, Inc.', 'Limoneira Company', 'Mastronardi Produce Ltd.', 'Naturipe Farms LLC', 'Nestlé USA Inc.', 'Ocean Spray Cranberries, Inc.', 'Oppy', 'Pacific Coast Fruit Company', 'Sunkist Growers, Inc.', 'Taylor Farms', 'The Wonderful Company LLC', 'Total Produce', 'Wada Farms Marketing Group LLC', 'Walter P. Rawl & Sons, Inc.', 'In March 2024, Cox Enterprises launched Cox Farms, a new business focused on sustainable food and agriculture. Today, Cox Farms includes indoor farming companies Mucci Farms and BrightFarms, and it will continue to pursue additional ventures and investments in the indoor agriculture space. ', 'In March 2024, Unifrutti Group, a leading producer and distributor of fresh fruit, announced the acquisition of 100% of Bomarea and the Peruvian operations of AvoAmerica (AvoAmerica Peru) from the US- based agribusiness investment firm Solum Partners and the US-based fresh fruit and vegetables company Alpine Fresh. ', 'In March 2024, Brighter Bites, a national nonprofit that delivers fresh fruits and vegetables directly into families’ hands, expanded its reach through the Produce Rx program with the support of DoorDash and its Project DASH initiative. ', 'In April 2023, Nature's Path Foods announced its acquisition of the organic fruits and vegetables company, Cascadian Farm. ', 'In March 2023, Driscoll's announced its partnership with IBM to use blockchain technology to trace its berries from farm to table. '

The increase in government initiatives to increase agriculture production is likely responsible for the growth in the fruit and vegetable market in the US. This growth is likely due to the increased chances of getting food, especially given the current food crisis.

The fresh fruits and vegetables market held a large share of the market in 2021, and is expected to continue to do so over the next few years. The trend of people enjoying fresh and exotic vegetables and fruits, as well as the increasing trend toward a vegan diet, is helping to drive growth in segments of the food industry. With the advent of online grocery shopping, consumers have found a convenient way to purchase fresh fruits and vegetables, either chopped or processed, without the need to physically browse through the aisles at specialty stores and supermarkets.

Another way the government is trying to help increase the availability of fruit and vegetables in the United States is by allowing imports from countries such as China, India, and bordering country Canada. This is helping to contribute to the large share of the US fruit and vegetable market. Consumers are increasingly turning to local, healthy eating alternatives, and this is expected to increase demand for fruit and vegetables in the US fruit and vegetables market in the coming years. The low productivity in the United States is a major concern for the fruit and vegetable market, as well as for the high import of produce from neighboring Canada, as well as from the best producing regions in Asia and Europe. This raises the price of these products.

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