Global Plant-Based Meat Market

Plant-Based Meat Market Size, Share, Growth Analysis, By Type(Beef, Chicken, Pork, Fish), By Products(Burger patties, Strips & nuggets, Sausages, Meatballs), By Distribution Channel(Food retail, Food services, E-commerce), By Region - Industry Forecast 2024-2031


Report ID: SQMIG30I2310 | Region: Global | Published Date: June, 2024
Pages: 198 |Tables: 62 |Figures: 75

Plant-Based Meat Market Insights

Global Plant-Based Meat Market size was valued at around USD 4.39 billion in 2022 and is expected to rise from USD 5.48 billion in 2023 to reach a value of USD 32.47 billion by 2031, at a CAGR of 24.9% over the forecast period (2024–2031).

The global plant-based meat market has been growing rapidly in recent years, driven by a growing demand for sustainable and healthy food alternatives. The purpose of the plant-based meat market is to provide a viable alternative to traditional meat products, which have been associated with environmental and health concerns. Plant-based meat is made from natural ingredients such as soy, peas, and wheat, and has a significantly lower environmental footprint than traditional meat. One of the key drivers of the plant-based meat market is the increasing awareness of the environmental impact of animal agriculture. According to the United Nations, animal agriculture is responsible for more greenhouse gas emissions than the entire transportation sector. Plant-based meat products offer a more sustainable and eco-friendlier alternative. Another driver of the plant-based meat market is the growing demand for healthy and ethical food products. Plant-based meat is free from cholesterol and has lower saturated fat content, making it a healthier option for consumers. Additionally, the production of plant-based meat involves significantly less animal cruelty, which is an important consideration for many consumers.

However, the plant-based meat market also faces some challenges. One of the main challenges is the relatively high cost of production, which can make plant-based meat products more expensive than traditional meat. This can limit the market's growth potential, particularly in developing countries where affordability is a major concern. Despite these challenges, the plant-based meat market is expected to continue growing due to the emergence of key trends and opportunities. One such trend is the increasing availability of plant-based meat products in mainstream grocery stores and restaurants, which is making them more accessible to consumers. Additionally, technological advancements in the production of plant-based meat are helping to reduce costs and improve the taste and texture of these products.

Market Snapshot - 2024-2031

Global Market Size

USD 4.39 billion

Largest Segment

Retail

Fastest Growth

HORECA (Hotel/Restaurant/Café)

Growth Rate

24.9% CAGR

Global Plant-Based Meat Market ($ Bn)
Country Share for Asia Pacific Region (%)

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Plant-Based Meat Market Segmental Analysis

The global plant-based meat market is segmented based on source, end user, type, product, distribution channel and region. By source, the market is segmented into soy, pea, wheat, and others. By end user, the market is segmented into retail and HORECA (hotel/restaurant/café). By type it is segmented into Beef, Chicken, Pork, Fish, Other types (lamb and turkey). By products it is segmented into Burger patties, Strips & nuggets, Sausages, Meatballs, Other products (slices, fillets, cutlets, slides, fingers, and crumbles). By distribution channel Food retail, Food services, E-commerce. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.  

Plant-Based Meat Market Analysis by Source

The soy-based meat segment is leading the global plant-based meat market, accounting for a significant share of the market revenue, which is projected to grow steadily over the forecast period. Soy is a rich source of branch amino acids (BCAAs) and has the ability to improve exercise performance, muscle mass, and recovery from workouts, which is expected to drive the demand for soy-based meat products.

Moreover, soy-based meat products offer cost-effective solutions and have a lower carbon footprint compared to conventional animal- and dairy-based food products. The convenience factor of soy-based meat products, such as improved microwave ability and slice-ability, is likely to further boost the market growth. Pea-based patties in burgers are emerging as a viable substitute for chicken, beef, or pork-based patties due to their high protein content, meat-like texture and consistency, easy availability, and quick preparation time. As a result, the pea-based meat products market is expected to grow at the highest rate of 26.3% over the forecast period.

Plant-Based Meat Market Analysis by End User

In the global plant-based meat market, the hotel/restaurant/café (HORECA) segment has emerged as the leading segment, accounting for a significant share of the market revenue in 2021. The growing popularity of vegan and flexitarian diets has led to many restaurants, fast food chains, and casual dining venues dedicating a separate section of their menu to "meat-free" options, which is expected to drive market growth. Industry players are leveraging shifting consumer preferences and increasing demand for personalized services. For instance, in April 2019, Amy's Kitchen Inc., a US-based vegetarian and vegan foods manufacturer, opened its third plant-based and vegan-friendly "Amy's Drive-Thru" restaurant in Walnut Creek, California.

Moreover, fast-food restaurant chains are increasingly introducing plant-based meat products such as burger patties, nuggets, and strips to cater to health-conscious individuals. Leading brands like Beyond Meat have collaborated with Yum! Brands RSC to supply plant-based fried chicken to various KFC stores in the US. Such innovative product offerings and collaborations are expected to further boost market growth.

Plant-Based Meat Market Analysis by type 

Based on the type, the chicken segment is expected to grow at a significant CAGR by 2027 in terms of value. Chicken is popular meat globally and is a major ingredient in various strips, nuggets, cutlets, and burger patties. Thus, plant-based meat alternative for chicken is in high demand. Therefore, products developed by many food companies offer plant-based chicken in various forms, such as strips, nuggets, cutlets, and burger patties, which further cater to the rising demand for plant-based chicken meat. One of the major reasons for high chicken consumption is its protein constitution. The protein content in plant-based meat chicken products is about the same, while the other nutrients may vary, making it the perfect substitute for vegan consumers. 

 Plant-Based Meat Market Analysis by product 

By product, the strips & nuggets segment is projected to occupy the second-largest market share in terms of value by 2027 in the plant-based meat market. The demand for strips & nuggets is on the rise because of their taste appeal and consumer popularity, particularly in American and European countries. Thus, due to their rising popularity, several companies are focusing on expanding their product portfolios by incorporating other strips & nuggets made from chickpeas, wheat, soy, corn, rice, and oats. All these factors together are projected to contribute to the market share of this product category by 2027. 

 Plant-Based Meat Market Analysis by distribution channel 

Based on the distribution channel, the food retail segment is estimated to account for the largest share of the plant-based meat market in 2022. Food retail refers to operating retail, supermarkets, hypermarket stores, and other stores where various products, such as grocery items, vegetables, uncooked meat, and frozen products, are made available to consumers. The distribution channel is already popular among consumers worldwide due to the wide availability of various products. Therefore, this distribution channel is being used by established plant-based meat companies and startups to increase the penetration of their products in the market, making it the largest segment during the forecast period in the plant-based meat market. 

Global Plant-Based Meat Market By End User, 2022 (%)

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Plant-Based Meat Market Regional Insights

North America dominated the global plant-based meat market, accounting for the largest share of the market revenue in 2021. This growth is attributed to the increasing consumer awareness of the risks associated with consuming contaminated meat products, along with the growing consumption of meatless meat products. Consumers in this region are increasingly concerned about the sustainability and safety of their food, which is driving the adoption of plant-based meat products.

In Europe, the market is expected to witness the fastest growth rate due to the positive consumer outlook towards vegetarian and vegan-meat products. Stringent regulations against animal cruelty and a growing awareness of the environmental impact of animal agriculture are further fueling the demand for plant-based meat products in this region. Leading manufacturers in the market are implementing strategic initiatives such as capacity expansion, product innovation, and mergers & acquisitions to increase their sales and gain a competitive edge in the regional market.

Global Plant-Based Meat Market Size By Region, 2024-2031
  • Largest
  • Fastest

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Plant-Based Meat Market Dynamics

Plant-Based Meat Market Drivers

Rising health and environmental concerns

  • The increasing awareness about the adverse effects of consuming meat on human health and the environment is driving the demand for plant-based meat products. Plant-based meat products are perceived as healthier and more sustainable alternatives to animal meat, which is driving their adoption among health-conscious and environmentally-aware consumers.

Growing popularity of vegan and flexitarian diets

  • Rising popularity of vegan and flexitarian diets is another key driver of the global plant-based meat market. Consumers are increasingly seeking out meatless alternatives as part of their efforts to reduce their meat intake for ethical, health, or environmental reasons. This trend is creating a significant opportunity for plant-based meat manufacturers to innovate and cater to the growing demand for meat-free products.

Plant-Based Meat Market Restraints

Limited availability and high cost

  • The availability of plant-based meat products is still limited compared to traditional meat products, which can limit their adoption among consumers. Additionally, plant-based meat products tend to be more expensive than traditional meat products, which can be a significant barrier for price-sensitive consumers.

Taste and texture limitations

  • Despite significant improvements in taste and texture, plant-based meat products still face limitations in replicating the taste and texture of traditional meat products. This can be a significant barrier for consumers who are accustomed to the taste and texture of traditional meat and may not be willing to switch to plant-based alternatives.

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Plant-Based Meat Market Competitive Landscape

Global Plant-Based Meat Market is becoming increasingly competitive as more companies enter the space and existing players expand their offerings. The market is expected to grow significantly in the coming years, driven by factors such as increasing health and environmental awareness, changing dietary preferences, and the rise of flexitarianism. These are just some of the many companies competing in the global plant-based meat market, and the competition is expected to continue to intensify as the market grows. Factors such as product innovation, pricing, distribution, and marketing strategies will play a crucial role in determining which companies emerge as leaders in this space.

Top Player’s Company Profiles in Plant-Based Meat Market

  • Nestle (Switzerland)
  • Tyson Foods (US)
  • Kellogg Company (US)
  • Maple Leaf Foods (Canada)
  • Conagra Brands (US)
  • The Vegetarian Butcher (Netherlands)
  • Quorn Foods (UK)
  • Tofurky (US)
  • Gardein (Canada)
  • Before the Butcher (US)
  • Lightlife Foods (US)
  • Alpha Foods (US)
  • Vivera (Netherlands)
  • Ojah BV (Netherlands)
  • Hain Celestial Group (US)
  • Sunfed (New Zealand)
  • Sweet Earth Foods (US)

Plant-Based Meat Market Recent Developments

  • In January 2024, Better Balance, a plant-based subsidiary of Sigma Alimentos, a major meat and dairy producer in Latin America, partners with Chunk Foods, a New York-based startup, to create co-branded plant-based whole cuts for the Latin American market. 

  • In October 2023, Spanish alternative meat brand Heura introduced a groundbreaking product it claims is a global first: additive-free York-style plant-based ham slices. With a protein density of 64%, the product maintains low levels of total and saturated fat. Heura aims to appeal to consumers seeking alternatives to processed deli meats, which have been associated with chronic conditions like bowel cancer. 

  • In September 2023, Nestlé is broadening its lineup of plant-based offerings to provide consumers with additional choices for healthy and flavorful meat alternatives. Recently, the company introduced a selection of shelf-stable plant-based cooking solutions in Chile under the Maggi Veg brand, all of which are certified as vegan, as stated in a press release issued by the company. 

Plant-Based Meat Key Market Trends

  • Product innovation and development: Plant-based meat manufacturers are investing heavily in research and development to create innovative products that replicate the taste, texture, and nutritional profile of traditional meat products. This trend is driving the development of new plant-based meat products that offer a more realistic meat-like experience for consumers.
  • Expansion into new markets: Plant-based meat manufacturers are increasingly expanding their presence in new markets, including Asia and Africa, which offer significant growth opportunities. This trend is being driven by the growing demand for meat alternatives in these markets, as well as increasing consumer awareness of the environmental and health benefits of plant-based diets.

Plant-Based Meat Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.

According to our Global Plant-Based Meat Market analysis, the market is driven by increasing awareness about the negative impact of traditional meat production on the environment and animal welfare, leading to a shift towards plant-based diets. Additionally, consumers are becoming more health-conscious and seeking out alternative protein sources that are lower in fat, calories, and cholesterol. The North American region dominates the global plant-based meat market, followed by Asia Pacific. This is due to the higher level of awareness and adoption of plant-based diets in these regions, as well as the presence of major players in the market.

Report Metric Details
Market size value in 2022 USD 4.39 billion
Market size value in 2031 USD 32.47 billion
Growth Rate 24.9%
Base year 2023
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Type
    • Beef, Chicken, Pork, Fish, Other types (lamb and turkey)
  • Products
    • Burger patties, Strips & nuggets, Sausages, Meatballs, Other products (slices, fillets, cutlets, slides, fingers, and crumbles)
  • Distribution Channel
    • Food retail, Food services, E-commerce
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Nestle (Switzerland)
  • Tyson Foods (US)
  • Kellogg Company (US)
  • Maple Leaf Foods (Canada)
  • Conagra Brands (US)
  • The Vegetarian Butcher (Netherlands)
  • Quorn Foods (UK)
  • Tofurky (US)
  • Gardein (Canada)
  • Before the Butcher (US)
  • Lightlife Foods (US)
  • Alpha Foods (US)
  • Vivera (Netherlands)
  • Ojah BV (Netherlands)
  • Hain Celestial Group (US)
  • Sunfed (New Zealand)
  • Sweet Earth Foods (US)
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Plant-Based Meat Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Plant-Based Meat Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Plant-Based Meat Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Plant-Based Meat Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Plant-Based Meat Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Plant-Based Meat Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Global Plant-Based Meat Market size was valued at around USD 4.39 billion in 2022 and is expected to rise from USD 5.48 billion in 2023 to reach a value of USD 32.47 billion by 2031, at a CAGR of 24.9% over the forecast period (2024–2031).

Global Plant-Based Meat Market is becoming increasingly competitive as more companies enter the space and existing players expand their offerings. The market is expected to grow significantly in the coming years, driven by factors such as increasing health and environmental awareness, changing dietary preferences, and the rise of flexitarianism. These are just some of the many companies competing in the global plant-based meat market, and the competition is expected to continue to intensify as the market grows. Factors such as product innovation, pricing, distribution, and marketing strategies will play a crucial role in determining which companies emerge as leaders in this space. 'Beyond Meat (US)', 'Impossible Foods (US)', 'Nestle (Switzerland)', 'Tyson Foods (US)', 'Kellogg Company (US)', 'Maple Leaf Foods (Canada)', 'Conagra Brands (US)', 'The Vegetarian Butcher (Netherlands)', 'Quorn Foods (UK)', 'Tofurky (US)', 'Gardein (Canada)', 'Before the Butcher (US)', 'Lightlife Foods (US)', 'Alpha Foods (US)', 'Vivera (Netherlands)', 'The Meatless Farm Co (UK)', 'Ojah BV (Netherlands)', 'Hain Celestial Group (US)', 'Sunfed (New Zealand)', 'Sweet Earth Foods (US)'

The increasing awareness about the adverse effects of consuming meat on human health and the environment is driving the demand for plant-based meat products. Plant-based meat products are perceived as healthier and more sustainable alternatives to animal meat, which is driving their adoption among health-conscious and environmentally-aware consumers.

Product innovation and development: Plant-based meat manufacturers are investing heavily in research and development to create innovative products that replicate the taste, texture, and nutritional profile of traditional meat products. This trend is driving the development of new plant-based meat products that offer a more realistic meat-like experience for consumers.

North America dominated the global plant-based meat market, accounting for the largest share of the market revenue in 2021. This growth is attributed to the increasing consumer awareness of the risks associated with consuming contaminated meat products, along with the growing consumption of meatless meat products. Consumers in this region are increasingly concerned about the sustainability and safety of their food, which is driving the adoption of plant-based meat products.

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Global Plant-Based Meat Market

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