Global Smart Packaging Market

Smart Packaging Market Size, Share, Growth Analysis, By Technology(Active, modified), By End Use(Food & Beverages, Personal & Household Care) - Industry Forecast 2024-2031


Report ID: SQMIG15Q2005 | Region: Global | Published Date: April, 2024
Pages: 184 | Tables: 64 | Figures: 77

Smart Packaging Market Insights

Global Smart Packaging Market size was valued at USD 252 billion in 2022 and is poised to grow from USD 267.62 billion in 2023 to USD 433.03 billion by 2031, at a CAGR of 6.2% during the forecast period (2024-2031).

The market is driven by increasing demand for packaged products, as well as a growing focus on sustainability and eco-friendly packaging solutions. From 4.3 kilogrammes per person per year in FY10 to 8.6 kg per person per year in FY20, India's packaging consumption has increased by 200% over the past ten years, according to the Indian Institute of Packaging (IIP). 

Comparatively speaking to other developed countries around the world, this business still has a tonne of room for expansion despite the dramatic increase over the past decade. Due to changes in substrate preferences, the opening of new markets, and shifting ownership dynamics, the global packaging industry has grown steadily over the past 10 years. 

Flexible packaging, high-barrier films, and stand-up retort pouches may continue to displace conventional packaging for a variety of food goods, challenging rigid pack forms including metal tins and glass jars. 

Numerous suppliers of flexible plastic packaging are responding to the growing demand for sweets and confectionery by providing packaging solutions that especially meet this need, which is further boosting their sales and income. 

For instance, the US Census Bureau projects that the US candy manufacturing business would generate USD 10.89 billion in revenue by FY 2023. The market is anticipated to experience growth due to rising demand for environmentally friendly sustainable products from the food and beverage and pharmaceutical industries. 

Over the projection period, growth is also likely to be fuelled by growing R&D spending to minimise carbon footprint. Smart packaging, incorporating features like RFID tags and sensors, facilitates real-time monitoring, ensuring product integrity and quality. 

The food and beverage industry, in particular, is a major adopter, leveraging smart packaging for freshness tracking and safety assurance. However, challenges related to high implementation costs and technological complexities exist. The market is characterized by ongoing innovations, emphasizing sustainability and interactive consumer experiences.

US Smart Packaging Market is poised to grow at a sustainable CAGR for the next forecast year.

Market snapshot - 2024-2031

Global Market Size

USD 252 billion

Largest Segment

Active

Fastest Growth

Active

Growth Rate

6.2% CAGR

Global Smart Packaging Market 2022-2030 ($ Bn)
Country Share for Asia Pacific Region- 2022 (%)
Global Smart Packaging Market Size By Technology 2022-2030 ($ Bn)
Global Smart Packaging Market Size By Technology 2022-2030 (%)

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Smart Packaging Market Segmental Analysis

Global Smart Packaging Market is segmented on the basis of material, end use and region. By technology, the market is segmented into active, intelligent, modified atmosphere. By end use, market is segmented into food & beverages, personal & household care, consumer goods, industrial. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Smart Packaging Market Analysis by Technology

With 72.2% of the industry's total revenue in 2022, the active packaging segment has established itself as a dominating one, and it is predicted that this dominance will last throughout the projection period. Given its outstanding moisture control and corrosion protection capabilities, the market is predicted to grow. Over the projected period, the industry is expected to be driven by rising industrialization in emerging economies like China and India and by increased demand for supply chain and logistics management.

When it comes to revenue share in 2022, intelligent packaging is anticipated to expand at the fastest rate. In 2022, the product segment held a 27.8% share of the market. Enhanced human interface and the capacity to make fast product changes are further benefits.

Smart Packaging Market Analysis by End Use

During the projection period of 2023–2030, the Food & Beverages segment, which dominated the market in 2022, is anticipated to develop at a quicker rate. In the food and beverage business, packaging is extremely important since it maintains the products' safety and quality while also protecting them during storage and transportation. In the food and beverage business, a broad variety of packaging materials are used, including flexible packaging, rigid plastic packaging, paper and board packaging, and metal packaging, among others. All of these packaging-related aspects have a favorable effect on market expansion.Over the projected period, the revenue growth rate for the personal and household care application category is anticipated to exceed 4.4%. Because consumers are becoming more mindful of grooming and cleanliness, this industry has experienced substantial growth. Over the course of the forecast period, segment growth is anticipated to be significantly influenced by rising consumer interest in clean label or plant-based cosmetics as well as growing health and wellness awareness in developing nations.

Global Smart Packaging Market Size By Technology 2022(%), 2023 (%)

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Smart Packaging Market Regional Insights

With the biggest market share in the smart packaging industry, Asia-Pacific is currently the largest packaging market in the world. The region's huge and expanding population, rising consumer expenditure, and growing urbanization are a few reasons for this. The demand for packaged goods is increasing along with the population in the Asia-Pacific region, particularly in the food and beverage and healthcare sectors. The emergence of organized retail and e-commerce sectors in the area as a result of the rapid urbanization has also increased the demand for packaging solutions. Additionally, a lot of businesses in the packaging sector have relocated their production operations to Asia-Pacific due to the region's affordable labor and welcoming business environment.

North America is a sizable market for Smart packaging, with a focus on eco-friendly packaging options and cutting-edge packaging technologies. In particular in the food and beverage, healthcare, and consumer goods industries, the area is a large consumer of packaged goods and is home to numerous top packaging companies. Due to a shift in consumer behavior towards online shopping and home delivery services, the pandemic has increased the need for packaged goods. This has led to an increase in demand for packaging materials, particularly in the e-commerce and food & beverage sectors. In The North American region, the U.S. Smart Packaging market had the biggest market share, and the Canada Packaging market had the quickest rate of growth.

Global Smart Packaging Market Size By Geography, 2022-2030, 2024-2031
  • Largest
  • Fastest

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Smart Packaging Market Dynamics

Smart Packaging Market Drivers

Rise in E-Commerce is Bolstering Market Growth 

  • With the rise of e-commerce activities, the demand for packaging materials has increased significantly. The need for durable, secure, and lightweight packaging solutions for safe transportation of products has boosted the growth of the packaging market.

  • One of the most significant trends in the global Smart packaging market is the growing demand for sustainable packaging solutions. Consumers are increasingly concerned about the environmental impact of packaging, and companies are responding by offering eco-friendly alternatives. 

  • The escalating demand for enhanced supply chain visibility, where smart packaging technologies play a pivotal role in monitoring and optimizing the entire logistics process. Additionally, the growing emphasis on product authentication and anti-counterfeiting measures contributes to the market's expansion.

Smart Packaging Market Restraints

Transportation and Logistics Uncertainty to Hinder Market

  • Packaging materials and products need to be transported and stored before reaching the end-users. The costs of transportation and logistics can significantly impact the profit margins of packaging companies, especially those operating on a global scale. 

  • The high implementation costs associated with integrating smart technologies into packaging solutions. The initial investment required for incorporating RFID tags, sensors, and other intelligent features can be a barrier, especially for smaller businesses. Additionally, technological complexities pose a hurdle, as the seamless integration of smart packaging demands advanced expertise and resources.

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Smart Packaging Market Competitive Landscape

The key market developments include new product releases, contractual agreements, mergers and acquisitions, greater investments, and collaboration with other organizations. Market participants are also pursuing a variety of strategic actions to increase their global footprint. In order to grow and remain in a market that is becoming more and more competitive, competitors in the packaging sector must provide affordable products.

Top Player’s Company Profiles in Smart Packaging Market

  • Mondi plc (UK)
  • Sonoco Products Company (US)
  • WestRock Company (US)
  • Huhtamaki Oyj (Finland)
  • International Paper Company (US)
  • Coveris Holdings S.A. (Luxembourg)
  • AptarGroup, Inc. (US)
  • Smurfit Kappa Group plc (Ireland)
  • DS Smith plc (UK)
  • Bemis Company, Inc. (US)
  • Aptean (US)
  • Uflex Ltd. (India)
  • Graphic Packaging Holding Company (US)
  • Tetra Pak International S.A. (Switzerland)
  • Crown Holdings Inc. (US)
  • Gerresheimer AG (Germany)
  • Aptargroup Inc. (US)
  • RPC Group plc (UK)
  • SIG Combibloc Group AG (Switzerland)

Smart Packaging Market Recent Developments

  • The French company Bastille Parfums, which specializes in natural and sustainable fragrances, and Avery Dennison partnered in September 2023 to use Avery Dennison's RFID (radio frequency identification) sensor technology to track and trace tagged products throughout Bastille's entire supply chain, enhance inventory control, and reduce the presence of counterfeit goods. 
  • Carlton Packaging unveiled WrapX, a cutting-edge "smart" pallet wrapping system, in October 2023. With its smart features, it aims to improve efficiency, simplicity, and safety throughout use. 
  • Smurfit Kappa introduced its new SupplySmart digital solution in November 2023. This technology enables companies to modify their packaging in a smart way to boost productivity and cut emissions throughout their supply chains. 
  • In July 2023, International Paper created OHMEGA®, a cutting-edge technology for communicating with customers through packaging. OHMEGA® uses a special code printed in conductive ink on the packaging to distribute coupons, sweepstakes, ads, and more to customers.

Smart Packaging Key Market Trends

  • When a product is sold on a big scale through a store or outlet that is organised, such as a supermarket, hypermarket, or department store, that activity is referred to as organised retail. These organised sellers need a lot of merchandise packaged and delivered in a way that ensures the goods' quality and safety. In the retail sector, packaging is extremely important because it safeguards goods against damage while in transit, preserves their quality and freshness, and creates a visually appealing presentation to draw in customers. 

  • The integration of Internet of Things (IoT) technologies, enabling smarter and more connected packaging solutions. This facilitates real-time monitoring, enhancing supply chain visibility and ensuring product quality. Another noteworthy trend is the emphasis on sustainability, with the development of eco-friendly smart packaging options to address environmental concerns.

Smart Packaging Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.

According to our analyses, the global Smart packaging market is a rapidly growing industry that plays a vital role in protecting and preserving products during storage, transportation, and display. The market is driven by increasing demand for packaged food and beverages, pharmaceuticals, and consumer goods, as well as a growing focus on sustainability and eco-friendly packaging solutions. In addition to traditional packaging solutions such as plastic, paper, and metal, the market is also seeing increasing demand for eco-friendly and sustainable packaging solutions. This includes biodegradable and compostable materials, as well as innovative packaging designs that reduce waste and minimize environmental impact. The global packaging market is expected to continue to grow in the coming years, driven by increasing demand for packaged products and a growing focus on sustainability and eco-friendly solutions. Companies that are able to offer innovative and cost-effective packaging solutions that meet these demands are likely to see continued success in the industry.

Report Metric Details
Market size value in 2023 USD 252 billion
Market size value in 2031 USD 433.03 billion
Growth Rate 6.2%
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Technology
    • Active, modified, Intelligent
  • End Use
    • Food & Beverages, Personal & Household Care, Consumer Goods, Industrial
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Mondi plc (UK)
  • Sonoco Products Company (US)
  • WestRock Company (US)
  • Huhtamaki Oyj (Finland)
  • International Paper Company (US)
  • Coveris Holdings S.A. (Luxembourg)
  • AptarGroup, Inc. (US)
  • Smurfit Kappa Group plc (Ireland)
  • DS Smith plc (UK)
  • Bemis Company, Inc. (US)
  • Aptean (US)
  • Uflex Ltd. (India)
  • Graphic Packaging Holding Company (US)
  • Tetra Pak International S.A. (Switzerland)
  • Crown Holdings Inc. (US)
  • Gerresheimer AG (Germany)
  • Aptargroup Inc. (US)
  • RPC Group plc (UK)
  • SIG Combibloc Group AG (Switzerland)
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Smart Packaging Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Smart Packaging Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Smart Packaging Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Smart Packaging Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Smart Packaging Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Smart Packaging Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Smart Packaging Market size was valued at USD 252 billion in 2022 and is poised to grow from USD 267.62 billion in 2023 to USD 433.03 billion by 2031, at a CAGR of 6.2% during the forecast period (2024-2031).

The key market developments include new product releases, contractual agreements, mergers and acquisitions, greater investments, and collaboration with other organizations. Market participants are also pursuing a variety of strategic actions to increase their footprint. In order to grow and remain in a market that is becoming more and more competitive, competitors in the packaging sector must provide affordable products. 'Amcor plc (Australia)', 'Sealed Air Corporation (US)', 'Berry Inc. (US)', 'Mondi plc (UK)', 'Sonoco Products Company (US)', 'WestRock Company (US)', 'Huhtamaki Oyj (Finland)', 'International Paper Company (US)', 'Coveris Holdings S.A. (Luxembourg)', 'AptarGroup, Inc. (US)', 'Smurfit Kappa Group plc (Ireland)', 'DS Smith plc (UK)', 'Bemis Company, Inc. (US)', 'Aptean (US)', 'Uflex Ltd. (India)', 'Graphic Packaging Holding Company (US)', 'Tetra Pak International S.A. (Switzerland)', 'Crown Holdings Inc. (US)', 'Gerresheimer AG (Germany)', 'Aptargroup Inc. (US)', 'RPC Group plc (UK)', 'SIG Combibloc Group AG (Switzerland)'

With the biggest market share in the smart packaging industry, Asia-Pacific is currently the largest packaging market in the world. The region's huge and expanding population, rising consumer expenditure, and growing urbanization are a few reasons for this. The demand for packaged goods is increasing along with the population in the Asia-Pacific region, particularly in the food and beverage and healthcare sectors. The emergence of organized retail and e-commerce sectors in the area as a result of the rapid urbanization has also increased the demand for packaging solutions. Additionally, a lot of businesses in the packaging sector have relocated their production operations to Asia-Pacific due to the region's affordable labor and welcoming business environment.

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