Top Shampoo Bar Companies

Global Shampoo Bar Market size was valued at USD 10.74 million in 2023 and is poised to grow from USD 11.56 million in 2024 to USD 20.76 million by 2032, growing at a CAGR of 7.6% during the forecast period (2025-2032).

The shampoo bar market has witnessed significant growth in recent years as consumers become more environmentally conscious and seek out sustainable and plastic-free alternatives to traditional bottled shampoo. The market is highly fragmented in nature, with a large number of small and niche players, as well as some established brands that have entered the market. Some companies often focus on specific hair types or ingredients and offer unique formulations and packaging.These companies provide a variety of shampoo bars for different hair types and preferences, all made with natural and sustainable ingredients like essential oils, herbs, and plant-based surfactants. Many businesses offer environmentally friendly packaging as part of their commitment to reducing their negative environmental impacts. As long as there is a growing demand for shampoo bars, it is projected that new competitors will enter the market and that the competition will heat up. 'L'Oreal S.A. (France) ', 'The Procter & Gamble Company (United States) ', 'Shiseido Company, Limited (Japan) ', 'Unilever PLC (United Kingdom) ', 'Johnson & Johnson (United States) ', 'Kao Corporation (Japan) ', 'Henkel AG & Co. KGaA (Germany) ', 'L'Occitane International S.A. (Luxembourg) ', 'Beiersdorf AG (Germany) ', 'Colgate-Palmolive Company (United States) ', 'Amorepacific Corporation (South Korea) ', 'Estee Lauder Companies Inc. (United States) ', 'Reckitt Benckiser Group plc (United Kingdom) ', 'Church & Dwight Co., Inc. (United States) ', 'Godrej Consumer Products Limited (India) ', 'Lush Retail Ltd. (United Kingdom) ', 'Ethique Limited (New Zealand) ', 'Davines S.p.A. (Italy) ', 'HiBAR (United States) ', 'J.R. Liggett, Ltd. (United States)'

Shampoo bars are often marketed as a more environmentally-friendly option compared to traditional bottled shampoos. They are typically packaged in minimal or biodegradable packaging, and don't require the same amount of energy and resources to manufacture and transport.

Increasing demand for Sustainable and Eco-friendly Products:Consumers are becoming more environmentally conscious and seeking out sustainable and plastic-free alternatives to traditional bottled shampoo. Shampoo bars are gaining popularity because they are typically packaged in recyclable or biodegradable materials and require less packaging than traditional shampoo bottles.

North America generated the largest share in 2022, accounting for 65.7% of global sales. This region has the highest penetration rate for the product in comparison to all other regions due to the fact that the bulk of the product's key players—including J R Liggett Ltd. Inc., Plaine Products, and Osmia Organics, LLC—have bases in the U.S. Manufacturers are using marketing strategies such as expanding their retail network, merging with other companies, and launching new items. In western Canada, the company decided to grow by adding 10 new retail sites. These actions will ensure a sizable demand for the product for the foreseeable time.