Ready To Drink Cocktail Market Updates

Global Ready To Drink Cocktail Market size was valued at USD 853.2 million in 2023 and is poised to grow from USD 967.53 million in 2024 to USD 2645.87 million by 2032, growing at a CAGR of 13.4% during the forecast period (2025-2032). 

Anheuser-Busch InBev, world’s biggest brewer, along with other brewing giants are trying to join bandwagon of ready to drink cocktails. New players are also entering the global ready to drink cocktail market to enjoy the lucrative growth potential. They are entering the market with strong distribution network to expand the market penetration. Aa early as 2018, the global ready to drink cocktail market had as many as 10 brands. A year later, the number went to 26, and it further increased to 65 brands in 2020. Despite this, Mark Anthony Brands' White Claw has successfully retained around half of the global market share. On the other hand, Truly, Boston Beer Company, holding second dominant position in the ready to drink cocktail market. 'Diageo plc (United Kingdom) ', 'Bacardi Limited (Bermuda) ', 'Pernod Ricard SA (France) ', 'Brown-Forman Corporation (United States) ', 'Asahi Group Holdings Ltd. (Japan) ', 'Suntory Holdings Ltd. (Japan) ', 'Beam Suntory Inc. (United States) ', 'Campari Group (Italy) ', 'Remy Cointreau SA (France) ', 'The Coca-Cola Company (United States) ', 'Anheuser-Busch InBev SA/NV (Belgium) ', 'Constellation Brands Inc. (United States) ', 'Keurig Dr Pepper Inc. (United States) ', 'Molson Coors Beverage Company (United States) ', 'The Boston Beer Company Inc. (United States) ', 'Heineken N.V. (Netherlands) ', 'Carlsberg A/S (Denmark) ', 'ABG Sundal Collier Holding ASA (Norway) ', 'Pabst Brewing Company (United States) '

Rise in consumer demand for convenient and innovative refreshing drinks is one of the key factors driving growth of the ready to drink cocktail market. The shift in consumers’ taste preferences as well as willingness to try out new flavors in alcoholic and non-alcoholic beverages has aided market growth. Furthermore, manufacturers are introducing trendy flavors like passion fruit, ginger beer, and pickle juice for consumers who find it difficult to resist trying new flavors.

Increasing popularity of flavored alcoholic beverages among millennials has emerged as one of the key trends in the global ready to drink cocktail market.

North America dominated the Ready to drink cocktail market by contributing over 70% to global market in 2021. Wherein, the US and Canada are the leading consumer of ready to drink cocktails because of the busy lifestyles that many people lead. They don't have time to mix their own drinks, so they rely on pre-mixed cocktails. This trend is especially popular among millennials who want to enjoy a night out without having to worry about making drinks. Ready to drink cocktails are also convenient for parties and other events where people want to enjoy a drink without having to wait for a bartender.