USD 782.8 million
Global Ready To Drink Cocktail Market Size, Share, Growth Analysis, By Type(Wine-based, Spirit-based), By Packaging(Cans, Bottles), By Distribution Channel(Online, Offline) - Industry Forecast 2024-2031
Report ID:
SQMIG30F2026 |
Region:
Global |
Published Date: February, 2024
Pages:
157
|
Tables:
88 |
Figures:
76
Global Ready To Drink Cocktail Market Insights
Ready To Drink Cocktail Market size was valued at USD 782.8 million in 2019 and is poised to grow from USD 853.2 million in 2023 to USD 2430 million by 2031, growing at a CAGR of 13.4% in the forecast period (2024-2031).
Ready to drink cocktails are flavoured, carbonated alcoholic beverage that contains lower calories and carbohydrates than other alcoholic beverages. Rising demand for low alcohol content, low calories, and gluten-free beverages are driving the growth of the market. Additionally, increased disposable income and overall spending on alcoholic beverages are also contributing to ready to drink cocktail market growth. With the increased income level, the global market has also witnessed a significant increase in disposable income, which resulted into higher l spending on alcoholic beverages.
In the last few years, ready to drink cocktails have gained enormous popularity thanks to effective social media campaigns that has started marketing ready to drink cocktails as a “healthier” alcohol choice. In addition to this, the global ready to drink cocktail market is enjoying healthier growth due to numerous manufacturers entering the market and offering a large variety of products and wit frequent product launches. For instance, in May 2020 Kopparberg, a Swedish manufacturer launched a range of ready to drink cocktails drinks in the U.K.
US Ready To Drink Cocktail Market is poised to grow at a sustainable CAGR for the next forcast year.
Market snapshot - 2024-2031
Global Market Size
Largest Segment
Offline
Fastest Growth
Offline
Growth Rate
13.4% CAGR
Global Ready To Drink Cocktail Market ($ Bn)
Country Share for North America Region (%)
Global Ready To Drink Cocktail Market By Distribution Channel ($ Bn)
Global Ready To Drink Cocktail Market By Distribution Channel (%)
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Global Ready To Drink Cocktail Market Segmental Analysis
For better understanding the global ready to drink cocktail market, we have segmented the market by distribution channel, packaging, type, and region. By distribution channel, the market is bifurcated into online and offline. By packaging global ready to drink cocktail market is sub-segmented into bottles and cans. By types, the Ready To Drink Cocktail Market is categorized into three segments namely wine-based, spirit-based, and malt-based. We have also segmented the region into North America, Europe, Asia-Pacific, South America, and MEA.
Ready To Drink Cocktail Market Analysis by Distribution Channel
By distribution channel, the global ready to drink cocktail market has been bifurcated into off-trade and on-trade. In 2021, off-trade generated sales of over 70% of the overall market and remained the largest distribution channel. Wherein, we have considered hypermarkets, supermarkets, convenience stores, micro-markets, and wine and spirit shops. Hypermarkets typically have a wide selection of cocktails to choose from and they often offer competitive prices on cocktails. Additionally, hypermarkets and supermarkets typically have extended hours, which makes it convenient for people to shop for cocktails. Finally, hypermarkets typically have a large parking lot, which makes it easy for people to find a spot to park their car.
Ready To Drink Cocktail Market Analysis by Packaging Type
In the global ready to drink cocktail market, metal cans holding the major market share by packaging type. As per our analysis, the segment is likely to continue holding its dominance over the forecast period. Metal cans are widely used as containers in the beverage industry due to their commercial advantages, which include durability, multi-color printing, marketing assistance, convenience, and sustainability. Furthermore, beverages in metal packaging do not require any additions that helps to keep their nutritive properties intact as well as retain natural flavor of the product for a long period.
Global Ready To Drink Cocktail Market By Distribution Channel, 2023 (%)
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Global Ready To Drink Cocktail Market Regional Insights
North America dominated the Ready to drink cocktail market by contributing over 70% to global market in 2021. Wherein, the US and Canada are the leading consumer of ready to drink cocktails because of the busy lifestyles that many people lead. They don't have time to mix their own drinks, so they rely on pre-mixed cocktails. This trend is especially popular among millennials who want to enjoy a night out without having to worry about making drinks. Ready to drink cocktails are also convenient for parties and other events where people want to enjoy a drink without having to wait for a bartender.
On the other hand, Asia Pacific drink to drink cocktail market is projected enjoy the fastest growth at a CAGR of 17% during the forecast period, 2022–2028 due to the rising popularity and demand for ready to drink cocktails in South Korea and Australia.
Global Ready To Drink Cocktail Market By Region, 2024-2031
- Largest
- Fastest
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Global Ready To Drink Cocktail Market Dynamics
Ready To Drink Cocktail Market Driver
- Rise in consumer demand for convenient and innovative refreshing drinks is one of the key factors driving growth of the ready to drink cocktail market. The shift in consumers’ taste preferences as well as willingness to try out new flavors in alcoholic and non-alcoholic beverages has aided market growth. Furthermore, manufacturers are introducing trendy flavors like passion fruit, ginger beer, and pickle juice for consumers who find it difficult to resist trying new flavors.
- Ready to drink cocktails has tapped into today's health consciousness, particularly among millennials. Even though many are brewed with fermented sugars, most gluten-free ready to drink cocktails have around 100 calories and only two grams of carbohydrates. In comparison, an ordinary beer contains roughly 150 calories and 15-30 grams of carbs, which is one of the key factors driving growth of the ready to drink cocktail market. Gluten-free ready to drink cocktails are also available in the market. More importantly, although ready to drink cocktails like White Claw are made with fermented sugars, the total added sugars are only 2 grams. Mike's Hard Lemonade, for example, has 32 grams of sugar per bottle.
- Ready to drink cocktails, unlike earlier alcoholic drinks that aimed to appeal to both men and women equally have succeeded in shattering the glass ceiling as well as it could easy buzz the overall ready to drink cocktail market size. Beer has been marketed as a "manly drink for decades, while wine and wine derivatives have been marketed as "mother juice." Wine spritzers, on the other hand, were portrayed as a stress reliever for women who were self-conscious about their appearance, inspiring brands like Skinnygirl and Little Black Dress.
Ready To Drink Cocktail Market Restraint
- Ready to drink cocktail market is witnessing a restrained growth to some extent due to people think they are not as convenient as they seem. They are often more expensive than buying the ingredients separately, and they are not as easy to transport or store. Additionally, many people find that the taste of ready to drink cocktails is not as good as homemade drinks.
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Global Ready To Drink Cocktail Market Competitive Landscape
Anheuser-Busch InBev, world’s biggest brewer, along with other brewing giants are trying to join bandwagon of ready to drink cocktails. New players are also entering the global ready to drink cocktail market to enjoy the lucrative growth potential. They are entering the market with strong distribution network to expand the market penetration. Aa early as 2018, the global ready to drink cocktail market had as many as 10 brands. A year later, the number went to 26, and it further increased to 65 brands in 2020. Despite this, Mark Anthony Brands' White Claw has successfully retained around half of the global market share. On the other hand, Truly, Boston Beer Company, holding second dominant position in the ready to drink cocktail market.
Ready To Drink Cocktail Market Top Players Company Profiles
- Diageo plc
- Bacardi Limited
- Pernod Ricard SA
- Brown-Forman Corporation
- Asahi Group Holdings Ltd.
- Suntory Holdings Ltd.
- Beam Suntory Inc.
- Campari Group
- Remy Cointreau SA
- The Coca-Cola Company
- Anheuser-Busch InBev SA/NV
- Constellation Brands Inc.
- Keurig Dr Pepper Inc.
- Molson Coors Beverage Company
- The Boston Beer Company Inc.
- The Wine Group LLC
- Heineken N.V.
- Carlsberg A/S
- ABG Sundal Collier Holding ASA
- Pabst Brewing Company
Recent Developments in Ready to drink cocktail market
- April 2022: O’Be cocktails launched O’Be Sauve Gin and Tonic ready to drink cocktail
- March 2022: Constellation Brands Entered the ready-to-drink (RTD) boxed wine cocktail category with the launch of next round cocktails
- February 2022: BEAT Cocktails launched carbonated gin-based cocktails in exciting flavors
Global Ready To Drink Cocktail Key Market Trends
- Increasing popularity of flavored alcoholic beverages among millennials has emerged as one of the key trends in the global ready to drink cocktail market.
- Easy availability in hypermarkets, supermarkets, convenience stores, and wine shops at competitive prices.
- Online channels have started expanding their portfolio by offering alcoholic drinks including ready to drink cocktails to increase their revenue.
- Growing focus on health has upsurged the demand for cocktails that has reduced calories and carbohydrates than beers and other drinks.
- Increased attention of manufacturers on strengthening distribution network for market penetration with effective marketing campaigns.
- Players in the global ready to drink cocktail market have started paying attention to product packaging and design as one of the key strategies to attract more consumers. The market thrives on enhancing user experience, understanding consumer behavior, and frequent launch of new products and taste
Global Ready To Drink Cocktail Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our business information services team that collects, collates, co-relates and analyses the data collected by means of primary exploratory research backed by the robust secondary desk research.
According to our analysis, off-trade segment by distribution channel dominated the global ready to drink cocktail market in 2021. By packaging type, metal cans dominated the market and are anticipated to maintain its dominance throughout the forecast period, 2022–2028.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 782.8 million |
| Market size value in 2031 | USD 2430 million |
| Growth Rate | 13.4% |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Million |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
| Historical Year | 2019 |
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Global Ready To Drink Cocktail Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Global Ready To Drink Cocktail Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Global Ready To Drink Cocktail Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Ready To Drink Cocktail Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Global Ready To Drink Cocktail Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Global Ready To Drink Cocktail Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
Global Ready To Drink Cocktail Market Report Snapshots
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