USD 853.2 million
Report ID:
SQMIG30F2026 |
Region:
Global |
Published Date: January, 2025
Pages:
157
|Tables:
88
|Figures:
76
Global Ready To Drink Cocktail Market size was valued at USD 853.2 million in 2023 and is poised to grow from USD 967.53 million in 2024 to USD 2645.87 million by 2032, growing at a CAGR of 13.4% during the forecast period (2025-2032).
Ready to drink cocktails are flavoured, carbonated alcoholic beverage that contains lower calories and carbohydrates than other alcoholic beverages. Rising demand for low alcohol content, low calories, and gluten-free beverages are driving the growth of the market. Additionally, increased disposable income and overall spending on alcoholic beverages are also contributing to ready to drink cocktail market growth. With the increased income level, the global market has also witnessed a significant increase in disposable income, which resulted into higher l spending on alcoholic beverages.
In the last few years, ready to drink cocktails have gained enormous popularity thanks to effective social media campaigns that has started marketing ready to drink cocktails as a “healthier” alcohol choice. In addition to this, the global ready to drink cocktail market is enjoying healthier growth due to numerous manufacturers entering the market and offering a large variety of products and wit frequent product launches. For instance, in May 2020 Kopparberg, a Swedish manufacturer launched a range of ready to drink cocktails drinks in the U.K.
US Ready To Drink Cocktail Market is poised to grow at a sustainable CAGR for the next forcast year.
Market snapshot - 2025-2032
Global Market Size
USD 853.2 million
Largest Segment
Offline
Fastest Growth
Offline
Growth Rate
13.4% CAGR
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Global Ready To Drink Cocktail Market is segmented by Product Type, Packaging Type, Distribution Channel, By Flavor and region. Based on Product Type, the market is segmented into Spirit-Based Cocktails, Wine-Based Cocktails and Malt-Based Cocktails. Based on Packaging Type, the market is segmented into Bottles, Cans and Others. Based on Distribution Channel, the market is segmented into Supermarkets & Hypermarkets, Convenience Stores, Online Retailers, Specialty Stores and Others. Based on By Flavor, the market is segmented into Fruity, Herbal & Spicy and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
By distribution channel, the global ready to drink cocktail market has been bifurcated into off-trade and on-trade. In 2021, off-trade generated sales of over 70% of the overall market and remained the largest distribution channel. Wherein, we have considered hypermarkets, supermarkets, convenience stores, micro-markets, and wine and spirit shops. Hypermarkets typically have a wide selection of cocktails to choose from and they often offer competitive prices on cocktails. Additionally, hypermarkets and supermarkets typically have extended hours, which makes it convenient for people to shop for cocktails. Finally, hypermarkets typically have a large parking lot, which makes it easy for people to find a spot to park their car.
In the global ready to drink cocktail market, metal cans holding the major market share by packaging type. As per our analysis, the segment is likely to continue holding its dominance over the forecast period. Metal cans are widely used as containers in the beverage industry due to their commercial advantages, which include durability, multi-color printing, marketing assistance, convenience, and sustainability. Furthermore, beverages in metal packaging do not require any additions that helps to keep their nutritive properties intact as well as retain natural flavor of the product for a long period.
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North America dominated the Ready to drink cocktail market by contributing over 70% to global market in 2021. Wherein, the US and Canada are the leading consumer of ready to drink cocktails because of the busy lifestyles that many people lead. They don't have time to mix their own drinks, so they rely on pre-mixed cocktails. This trend is especially popular among millennials who want to enjoy a night out without having to worry about making drinks. Ready to drink cocktails are also convenient for parties and other events where people want to enjoy a drink without having to wait for a bartender.
On the other hand, Asia Pacific drink to drink cocktail market is projected enjoy the fastest growth at a CAGR of 17% during the forecast period, 2022–2028 due to the rising popularity and demand for ready to drink cocktails in South Korea and Australia.
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Anheuser-Busch InBev, world's biggest brewer, along with other brewing giants are trying to join bandwagon of ready to drink cocktails. New players are also entering the global ready to drink cocktail market to enjoy the lucrative growth potential. They are entering the market with strong distribution network to expand the market penetration. Aa early as 2018, the global ready to drink cocktail market had as many as 10 brands. A year later, the number went to 26, and it further increased to 65 brands in 2020. Despite this, Mark Anthony Brands' White Claw has successfully retained around half of the global market share. On the other hand, Truly, Boston Beer Company, holding second dominant position in the ready to drink cocktail market.
SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our business information services team that collects, collates, co-relates and analyses the data collected by means of primary exploratory research backed by the robust secondary desk research.
According to our analysis, off-trade segment by distribution channel dominated the global ready to drink cocktail market in 2021. By packaging type, metal cans dominated the market and are anticipated to maintain its dominance throughout the forecast period, 2022–2028.
Report Metric | Details |
---|---|
Market size value in 2023 | USD 853.2 million |
Market size value in 2032 | USD 2645.87 million |
Growth Rate | 13.4% |
Base year | 2024 |
Forecast period | 2025-2032 |
Forecast Unit (Value) | USD Million |
Segments covered |
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Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
Companies covered |
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Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
Parent Market Analysis
Market overview
Market size
KEY MARKET INSIGHTS
COVID IMPACT
MARKET DYNAMICS & OUTLOOK
Market Size by Region
KEY COMPANY PROFILES
Methodology
For the Ready To Drink Cocktail Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Ready To Drink Cocktail Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Ready To Drink Cocktail Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Ready To Drink Cocktail Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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Report ID: SQMIG30F2026
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