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Global Kombucha Market size was valued at USD 2.59 billion in 2021 and is poised to grow from USD 3 billion in 2022 to USD 9.62 billion by 2030, growing at a CAGR of 15.7% in the forecast period (2023-2030).

The global kombucha market is highly competitive, with a large number of regional and international players operating in the market. The market is characterized by the presence of several established players, as well as many new entrants, which are introducing innovative and unique flavors and packaging to attract customers. To remain competitive, players in the kombucha market are focusing on product innovation, expanding their distribution channels, and investing in marketing and promotional activities. They are also increasingly adopting sustainable practices to appeal to environmentally-conscious consumers. 'GT's Living Foods', 'KeVita', 'Health-Ade Kombucha', 'The Humm Kombucha LLC', 'Kombucha Wonder Drink', 'Live Soda Kombucha', 'Kevita Master Brew Kombucha', 'Buchi Kombucha', 'Revive Kombucha', 'Brew Dr. Kombucha', 'Clearly Kombucha', 'Kombucha Kamp', 'Unity Vibration Kombucha', 'NessAlla Kombucha', 'Tealixer Kombucha', 'The Bu Kombucha', 'G.T. Kombucha Canada Inc.', 'Mama Kombucha', 'Better Booch', 'Wonder Drink Kombucha'

One of the major drivers of the global kombucha market is the increasing consumer awareness about the health benefits of kombucha. Kombucha is a naturally fermented beverage that contains probiotics, antioxidants, and organic acids, which are believed to promote digestive health, boost the immune system, and provide other health benefits. As consumers are becoming more health-conscious, they are increasingly seeking out healthier and natural beverage options, including kombucha. The growing awareness about the health benefits of kombucha is leading to a rise in demand for the beverage in both developed and developing markets. This, in turn, is driving the growth of the global kombucha market and is expected to continue to do so in the coming years.

One key market trend in the global kombucha market is the rising popularity of low-sugar and sugar-free kombucha products. As consumers are becoming more health-conscious and looking for healthier beverage options, they are increasingly seeking out kombucha products that have reduced or no added sugars. Manufacturers are responding to this trend by introducing low-sugar and sugar-free kombucha products, often using alternative sweeteners such as stevia or monk fruit. This trend is expected to continue, as consumers continue to prioritize health and wellness in their purchasing decisions.

North America dominated the global market, with a significant demand for healthy beverages among consumers. The market is expected to continue to grow due to increasing awareness of the health benefits of kombucha and the rising popularity of functional beverages.

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Global Kombucha Market

Product ID: SQMIG30F2020