Global Dark Spirits Market

Global Dark Spirits Market Size, Share, Growth Analysis, By Type(Whiskey and Rum), By Distribution Channel(Online trade channels and Offline trade channels) - Industry Forecast 2023-2030


Report ID: SQMIG30F2018 | Region: Global | Published Date: April, 2024
Pages: 198 | Tables: 59 | Figures: 80

Global Dark Spirits Market Insights

Dark Spirits Market size was valued at USD 53.1 billion in 2021 and is poised to grow from USD 55.11 billion in 2022 to USD 105.74 billion by 2030, growing at a CAGR of 7.5% in the forecast period (2023-2030).

Increasing demand for rum-based spirits and the popularity of scotch whisky are two other factors anticipated to propel market expansion throughout the forecast period. One of the key elements creating a favorable prognosis for the dark spirit market is the significant global growth of the food and beverage sector. Also, the market growth is being boosted by the millennial generation's growing preference for quality craft spirits. The primary European suppliers launched an endeavor to enhance the supply chain for alcoholic beverages using online platforms in the fiscal year 2021–2022. This kind of campaign was promoting alcoholic beverage sales, which will accelerate market expansion. One of the key aspects fueling the market expansion is the rising popularity of new unusual tastes of artisanal spirits. The market expansion is anticipated to be boosted by the rising demand for premium spirit goods in nations like the United States and the United Kingdom. The market will soon have a chance to capitalize on the growing demand for high-quality spirits that are also reasonably priced. However, the rising popularity of non-alcoholic beverages is impeding industry expansion. Key players are currently concentrating on launching e-commerce platforms to gain traction with consumers of spirits.

US Dark Spirits Market is poised to grow at a sustainable CAGR for the next forecast year.

Market snapshot - 2023-2030

Global Market Size

USD 53.1 billion

Largest Segment

Whiskey

Fastest Growth

Whiskey

Growth Rate

7.5% CAGR

Global Dark Spirits Market 2022-2030 ($ Bn)
Country Share for North America Region- 2022 (%)
Global Dark Spirits Market Size By Type 2022-2030 ($ Bn)
Global Dark Spirits Market Size By Type 2022-2030 (%)

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Global Dark Spirits Market Segmental Analysis

The Global Dark Spirits market is segmented by, type, and distribution channel. Based on type, the market can be segmented whiskey and rum. Based on distribution channel, the market is segmented into online trade and offline trade channels. Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Dark Spirits Market Analysis by Type

By type, the market can be segmented into whiskey and rum. Whiskey is the dominant segment of the dark spirits market, accounting for the majority of sales revenue. The global whiskey market is driven by its popularity in mature markets such as the United States, Europe, and Japan, where consumers have a strong affinity for premium whiskey brands. The premium and super-premium segments of the whiskey market are seeing the fastest growth, as consumers with higher incomes are willing to spend more on high-quality spirits.

Rum, on the other hand, is a growing segment in the dark spirits market, particularly in Latin America and the Caribbean. The region is the largest producer and consumer of rum globally, with countries such as Cuba, Puerto Rico, and the Dominican Republic accounting for a significant share of global production. The global rum market is expected to grow at a moderate pace in the coming years, driven by increasing consumer interest in premium and aged rums, as well as the rising popularity of rum-based cocktails in the on-trade channel.

Dark Spirits Market Analysis by Distribution Channel

By distribution channel, the market can be segmented into online trade channels and offline trade channels. Offline trade is dominating the market with several suppliers, including liquor stores, eateries, bars, pubs, supermarkets, and specialised shops, are a part of offline trading. In order to provide consumers with enjoyable experiences, dark spirits are frequently supplied in restaurants, bars, and pubs. These spirits are also combined with interestingly flavoured juices and sparkling water. Domestic providers are offering a wide range of spirits at reduced prices, which will accelerate the segment's growth. The rise in drinking habits and the greater leaning towards western culture will fuel market expansion.

On other hand, the online trading segment is expected to fastest growing over the forecasted period. This development can be attributed to the distributors' increased attention on implementing contemporary business technologies for door-step delivery. Also, to raise brand awareness among consumers, businesses and merchants run online promotional campaigns on a variety of social media platforms. The factors driving the market expansion include rising demand for super-premium spirit products through e-commerce portals as well as supportive government initiatives to meet the need for alcoholic drinks through an online platform.

Global Dark Spirits Market Size By Type, 2022 (%), 2021 (%)

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Global Dark Spirits Market Regional Insights

North America dominated the global dark spirits market, with the United States accounting for a significant share of global sales revenue. The region's dominance can be attributed to the popularity of whiskey in the US, which is the largest market for whiskey globally. The premiumization trend is also prevalent in North America, with consumers willing to pay more for high-quality spirits.

APAC is expected to be the fastest growing region in the dark spirits market due to the rising disposable incomes and changing consumer preferences in countries such as China and India. The region has a large population of young and affluent consumers who are increasingly interested in premium and imported spirits. In addition, the growth of e-commerce platforms has made it easier for consumers in the region to purchase dark spirits online.

Global Dark Spirits Market By Geography, 2022-2030, 2023-2030
  • Largest
  • Fastest

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Global Dark Spirits Market Dynamics

Dark Spirits Market Drivers

Increasing popularity of premium and super-premium segments

  • One key driver of growth in the global dark spirits market is the increasing popularity of premium and super-premium segments, as consumers with higher incomes are willing to spend more on high-quality spirits. This trend is particularly pronounced in mature markets such as the United States, Europe, and Japan, where consumers have a strong affinity for premium whiskey brands. As a result, producers in the dark spirits market are investing in innovation and marketing to capitalize on this trend and meet the changing needs and preferences of consumers.

Dark Spirits Market Restraints

Increasing competition from other alcoholic beverages

  • One major restraint facing the global dark spirits market is the increasing competition from other alcoholic beverages such as beer and wine. Consumers are becoming more health-conscious and are seeking out lower-calorie and lower-alcohol options, which has led to a decline in overall alcohol consumption. This trend is particularly prevalent among younger consumers, who are more likely to experiment with new and innovative products. As a result, dark spirits producers may need to invest in product innovation and marketing to capture the attention of these consumers and maintain market share in an increasingly competitive landscape.

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Global Dark Spirits Market Competitive Landscape

The global dark spirits market is highly competitive, with a large number of established and emerging players competing for market share. Key competitive factors in the market include product innovation, quality, price, distribution channels, and marketing and advertising strategies. In addition, mergers and acquisitions, partnerships, and collaborations are common strategies employed by companies in the market to expand their presence and gain a competitive advantage. Producers are also investing in sustainable and eco-friendly practices to meet the growing demand for environmentally conscious products among consumers.

Dark Spirits Market Top Player’s Company Profiles

  • Diageo plc
  • Pernod Ricard SA
  • Bacardi Limited
  • Brown-Forman Corporation
  • Beam Suntory Inc.
  • William Grant & Sons Ltd.
  • Campari Group
  • Rémy Cointreau SA
  • The Edrington Group Limited
  • Heaven Hill Brands
  • Sazerac Company
  • Lucas Bols BV
  • Stock Spirits Group PLC
  • Mast-Jägermeister SE
  • Branca International S.p.A.
  • Berry Bros. & Rudd
  • John Distilleries Pvt Ltd
  • St. George Spirits, Inc.
  • Distell Group Limited
  • Altia Oyj

Dark Spirits Market Recent Developments

  • In March 2023, Campari Group announced the launch of a new limited-edition rum, Appleton Estate Joy Anniversary Blend 2023.
  • In January 2023, Asahi Group Holdings announced the launch of a new Japanese whisky, Takumi.
  • IN November 2022, Bacardi announced the acquisition of a minority stake in Australian gin brand Four Pillars, expanding its presence in the gin market.
  • In August 2022, Diageo announced the launch of a new Scotch whisky, Mortlach 21 Year Old.
  • In June 2022, Brown-Forman announced the launch of a new bourbon, Woodford Reserve Double Double Oaked.

Global Dark Spirits Key Market Trends

  • One key trend in the global dark spirits market is the increasing demand for premium and super-premium products, driven by a growing consumer preference for higher quality and more exclusive spirits. This trend is also fuelled by the increasing number of affluent consumers worldwide who are willing to pay a premium for luxury and high-end spirits. In addition, the rise of cocktail culture and mixology is also driving demand for premium spirits, as consumers seek out unique and high-quality ingredients to create their own signature cocktails at home or in bars and restaurants.

Global Dark Spirits Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

According to our global dark spirits market analysis, the market is highly competitive and dynamic industry that includes various types of spirits, such as whiskey, rum, and brandy, among others. The market is driven by a growing demand for premium and super-premium products, increasing consumer interest in craft and artisanal spirits, and the rise of cocktail culture and mixology. Key players in the market are focused on product innovation, expansion into new markets, and sustainability initiatives.

Report Metric Details
Market size value in 2021 USD 53.1 billion
Market size value in 2030 USD 105.74 billion
Growth Rate 7.5%
Base year 2021
Forecast period 2023-2030
Forecast Unit (Value) USD Billion
Segments covered
  • Type
    • Whiskey and Rum
  • Distribution Channel
    • Online trade channels and Offline trade channels
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Diageo plc
  • Pernod Ricard SA
  • Bacardi Limited
  • Brown-Forman Corporation
  • Beam Suntory Inc.
  • William Grant & Sons Ltd.
  • Campari Group
  • Rémy Cointreau SA
  • The Edrington Group Limited
  • Heaven Hill Brands
  • Sazerac Company
  • Lucas Bols BV
  • Stock Spirits Group PLC
  • Mast-Jägermeister SE
  • Branca International S.p.A.
  • Berry Bros. & Rudd
  • John Distilleries Pvt Ltd
  • St. George Spirits, Inc.
  • Distell Group Limited
  • Altia Oyj

Dark Spirits Market Recent Developments

  • In March 2023, Campari Group announced the launch of a new limited-edition rum, Appleton Estate Joy Anniversary Blend 2023.
  • In January 2023, Asahi Group Holdings announced the launch of a new Japanese whisky, Takumi.
  • IN November 2022, Bacardi announced the acquisition of a minority stake in Australian gin brand Four Pillars, expanding its presence in the gin market.
  • In August 2022, Diageo announced the launch of a new Scotch whisky, Mortlach 21 Year Old.
  • In June 2022, Brown-Forman announced the launch of a new bourbon, Woodford Reserve Double Double Oaked.
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Global Dark Spirits Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Global Dark Spirits Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Global Dark Spirits Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Dark Spirits Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Global Dark Spirits Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Global Dark Spirits Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Dark Spirits Market size was valued at USD 53.1 billion in 2021 and is poised to grow from USD 55.11 billion in 2022 to USD 105.74 billion by 2030, growing at a CAGR of 7.5% in the forecast period (2023-2030).

The global dark spirits market is highly competitive, with a large number of established and emerging players competing for market share. Key competitive factors in the market include product innovation, quality, price, distribution channels, and marketing and advertising strategies. In addition, mergers and acquisitions, partnerships, and collaborations are common strategies employed by companies in the market to expand their presence and gain a competitive advantage. Producers are also investing in sustainable and eco-friendly practices to meet the growing demand for environmentally conscious products among consumers. 'Diageo plc', 'Pernod Ricard SA', 'Bacardi Limited', 'Brown-Forman Corporation', 'Beam Suntory Inc.', 'William Grant & Sons Ltd.', 'Campari Group', 'Rémy Cointreau SA', 'The Edrington Group Limited', 'Heaven Hill Brands', 'Sazerac Company', 'Lucas Bols BV', 'Stock Spirits Group PLC', 'Mast-Jägermeister SE', 'Branca International S.p.A.', 'Berry Bros. & Rudd', 'John Distilleries Pvt Ltd', 'St. George Spirits, Inc.', 'Distell Group Limited', 'Altia Oyj', 'In March 2023, Campari Group announced the launch of a new limited-edition rum, Appleton Estate Joy Anniversary Blend 2023.', 'In January 2023, Asahi Group Holdings announced the launch of a new Japanese whisky, Takumi.', 'IN November 2022, Bacardi announced the acquisition of a minority stake in Australian gin brand Four Pillars, expanding its presence in the gin market.', 'In August 2022, Diageo announced the launch of a new Scotch whisky, Mortlach 21 Year Old.', 'In June 2022, Brown-Forman announced the launch of a new bourbon, Woodford Reserve Double Double Oaked.'

One key driver of growth in the global dark spirits market is the increasing popularity of premium and super-premium segments, as consumers with higher incomes are willing to spend more on high-quality spirits. This trend is particularly pronounced in mature markets such as the United States, Europe, and Japan, where consumers have a strong affinity for premium whiskey brands. As a result, producers in the dark spirits market are investing in innovation and marketing to capitalize on this trend and meet the changing needs and preferences of consumers.

One key trend in the global dark spirits market is the increasing demand for premium and super-premium products, driven by a growing consumer preference for higher quality and more exclusive spirits. This trend is also fuelled by the increasing number of affluent consumers worldwide who are willing to pay a premium for luxury and high-end spirits. In addition, the rise of cocktail culture and mixology is also driving demand for premium spirits, as consumers seek out unique and high-quality ingredients to create their own signature cocktails at home or in bars and restaurants.

North America dominated the global dark spirits market, with the United States accounting for a significant share of global sales revenue. The region's dominance can be attributed to the popularity of whiskey in the US, which is the largest market for whiskey globally. The premiumization trend is also prevalent in North America, with consumers willing to pay more for high-quality spirits.

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Global Dark Spirits Market

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