Global Kombucha Market

Global Kombucha Market Size, Share, Growth Analysis, By Type(Traditional Kombucha and Flavoured Kombucha), By Flavor(Berry, and Citrus), By Distribution Channel(Offline, and Online) - Industry Forecast 2023-2030


Report ID: SQMIG30F2020 | Region: Global | Published Date: February, 2024
Pages: 157 | Tables: 86 | Figures: 76

Global Kombucha Market Insights

Global Kombucha Market size was valued at USD 2.59 billion in 2021 and is poised to grow from USD 3 billion in 2022 to USD 9.62 billion by 2030, growing at a CAGR of 15.7% in the forecast period (2023-2030).

Kombucha is a fermented tea beverage made by adding a symbiotic culture of bacteria and yeast (SCOBY) to sweetened tea. The fermentation process produces a tangy, slightly sweet drink that is believed to have several health benefits, including improved digestion and immune function. Kombucha has gained popularity in recent years as a healthier alternative to soda and other sugary drinks. It is available in a variety of flavors and is often sold in health food stores and supermarkets. In terms of regional market share, North America and Europe are the largest markets for kombucha. In North America, the United States accounts for the 40% of the market share, while in Europe, Germany is the largest market. These regions are expected to dominate the market in the coming years, although Asia-Pacific is expected to see significant growth in the market share. Within the Asia-Pacific region, China is expected to be the largest market for kombucha due to the increasing popularity of healthy beverages among consumers. Other countries in the region, such as India, Japan, and Australia, are also expected to see growth in the market.

Market snapshot - 2023-2030

Global Market Size

USD 2.59 billion

Largest Segment

Traditional Kombucha

Fastest Growth

Traditional Kombucha

Growth Rate

15.7% CAGR

Global Kombucha Market 2022-2030 ($ Bn)
Country Share for North America Region- 2022 (%)
Global Kombucha Market Size By Type 2022-2030 ($ Bn)
Global Kombucha Market Size By Type 2022-2030 (%)

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Global Kombucha Market Segmental Analysis

Global Kombucha market is segmented by type, flavor, distribution channel, and region. Based on type, the market can be segmented into traditional kombucha and flavoured kombucha. Based on flavor, the market is segmented into berry, and citrus. Based on distribution channel, the market is segmented into Offline retail and Online retail. Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Analysis by Type

By type, the market can be segmented into traditional kombucha and flavoured kombucha. Traditional kombucha dominated the market due to its original form and longer history of consumption. The traditional kombucha market has a well-established customer base, and consumers tend to trust the original form of the beverage over the flavored variants. Additionally, traditional kombucha is associated with various health benefits, including improved gut health, better digestion, and boosted immunity.

Flavored kombucha, on the other hand, is the fastest-growing segment of the kombucha market. The flavored kombucha segment has grown significantly in recent years, and the trend is expected to continue. Flavored kombucha appeals to a broader audience due to its unique taste, and it provides kombucha manufacturers with the opportunity to experiment with different flavors and ingredients. Additionally, flavored kombucha is often marketed as a healthier alternative to sugary beverages, which has contributed to its growing popularity.

Analysis by Flavor

By flavor, the market can be segmented into berry and citrus. Berry-flavored kombucha dominated the market, primarily due to its popularity in North America and Europe, where consumers have a preference for fruit-based beverages. The berry flavor category includes various types of berries, such as strawberry, blueberry, raspberry, and others, which provide consumers with a range of options to choose from. Additionally, berry-flavored kombucha is often marketed as a healthy alternative to sugary fruit juices and sodas, which has contributed to its growing popularity. Citrus-flavored kombucha is the fastest-growing flavor category in the market. Citrus flavors, such as lemon, lime, and grapefruit, have gained popularity due to their refreshing taste and perceived health benefits. Citrus fruits are a rich source of vitamin C, which is essential for the immune system, and consumers often choose citrus-flavored kombucha as a way to boost their immunity. Additionally, the trend towards natural and organic beverages has contributed to the growing popularity of citrus-flavored kombucha.

Global Kombucha Market Size By Type, 2022 (%), 2021 (%)

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Global Kombucha Market Regional Insights

North America dominated the global market, with a significant demand for healthy beverages among consumers. The market is expected to continue to grow due to increasing awareness of the health benefits of kombucha and the rising popularity of functional beverages.

On other hand, APAC is the fastest-growing market for kombucha due to the increasing demand for healthy and natural beverages. Other countries in the region, such as Japan and India, are also seeing growth in the market, driven by factors such as rising disposable incomes, increasing awareness of the health benefits of kombucha, and growing health-consciousness among consumers.

Global Kombucha Market By Geography, 2022-2030, 2023-2030
  • Largest
  • Fastest

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Global Kombucha Market Dynamics

Drivers

Increasing consumer awareness about the health benefits

  • One of the major drivers of the global kombucha market is the increasing consumer awareness about the health benefits of kombucha. Kombucha is a naturally fermented beverage that contains probiotics, antioxidants, and organic acids, which are believed to promote digestive health, boost the immune system, and provide other health benefits. As consumers are becoming more health-conscious, they are increasingly seeking out healthier and natural beverage options, including kombucha. The growing awareness about the health benefits of kombucha is leading to a rise in demand for the beverage in both developed and developing markets. This, in turn, is driving the growth of the global kombucha market and is expected to continue to do so in the coming years.

Restraints

Limited availability of raw materials

  • One of the key restraints of the global kombucha market is the limited availability of raw materials required to produce kombucha, such as tea leaves, sugar, and cultures. As kombucha gains popularity and demand increases, the supply of these raw materials may become constrained, which could lead to higher prices and production challenges for manufacturers. Additionally, the fermentation process required to produce kombucha can be complex and time-consuming, which may limit production capacity and slow down the growth of the market.

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Global Kombucha Market Competitive Landscape

The global kombucha market is highly competitive, with a large number of regional and international players operating in the market. The market is characterized by the presence of several established players, as well as many new entrants, which are introducing innovative and unique flavors and packaging to attract customers. To remain competitive, players in the kombucha market are focusing on product innovation, expanding their distribution channels, and investing in marketing and promotional activities. They are also increasingly adopting sustainable practices to appeal to environmentally-conscious consumers.

Top Player’s Company Profiles

  • GT's Living Foods
  • KeVita
  • Health-Ade Kombucha
  • The Humm Kombucha LLC
  • Kombucha Wonder Drink
  • Live Soda Kombucha
  • Kevita Master Brew Kombucha
  • Buchi Kombucha
  • Revive Kombucha
  • Brew Dr. Kombucha
  • Clearly Kombucha
  • Kombucha Kamp
  • Unity Vibration Kombucha
  • NessAlla Kombucha
  • Tealixer Kombucha
  • The Bu Kombucha
  • G.T. Kombucha Canada Inc.
  • Mama Kombucha
  • Better Booch
  • Wonder Drink Kombucha

Recent Developments

  • In February 2023, Humm Kombucha announced a new partnership with Whole Foods Market to expand its distribution in select regions of the United States.
  • In January 2023, Remedy Kombucha announced the launch of a new line of "Remedy Rx" beverages, featuring functional ingredients like ginseng and ashwagandha for improved wellness.
  • In August 2022, GT's Living Foods announced the launch of a new line of kombucha-based wellness shots, featuring ingredients like turmeric and ginger for added health benefits.
  • In June 2022, KeVita announced the launch of a new line of kombucha tonics, featuring adaptogens and other natural ingredients for improved energy and focus.
  • In February 2022, Rowdy Mermaid Kombucha announced a $3.5 million investment from a group of investors to support its growth and expansion plans.

Global Kombucha Key Market Trends

  • One key market trend in the global kombucha market is the rising popularity of low-sugar and sugar-free kombucha products. As consumers are becoming more health-conscious and looking for healthier beverage options, they are increasingly seeking out kombucha products that have reduced or no added sugars. Manufacturers are responding to this trend by introducing low-sugar and sugar-free kombucha products, often using alternative sweeteners such as stevia or monk fruit. This trend is expected to continue, as consumers continue to prioritize health and wellness in their purchasing decisions.

Global Kombucha Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

According to our global kombucha market analysis, the market is driven by increasing consumer awareness of the health benefits of kombucha, as well as a growing interest in natural and functional beverage options. The market is highly competitive, with many established players and new entrants offering unique flavors and packaging to attract customers. Key market trends include the popularity of low-sugar and sugar-free products, as well as the adoption of sustainable practices. The market is expected to continue to grow in the coming years as demand for healthier beverage options increases.

Report Metric Details
Market size value in 2021 USD 2.59 billion
Market size value in 2030 USD 9.62 billion
Growth Rate 15.7%
Base year 2021
Forecast period 2023-2030
Forecast Unit (Value) USD Billion
Segments covered
  • Type
    • Traditional Kombucha and Flavoured Kombucha
  • Flavor
    • Berry, and Citrus
  • Distribution Channel
    • Offline, and Online
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • GT's Living Foods
  • KeVita
  • Health-Ade Kombucha
  • The Humm Kombucha LLC
  • Kombucha Wonder Drink
  • Live Soda Kombucha
  • Kevita Master Brew Kombucha
  • Buchi Kombucha
  • Revive Kombucha
  • Brew Dr. Kombucha
  • Clearly Kombucha
  • Kombucha Kamp
  • Unity Vibration Kombucha
  • NessAlla Kombucha
  • Tealixer Kombucha
  • The Bu Kombucha
  • G.T. Kombucha Canada Inc.
  • Mama Kombucha
  • Better Booch
  • Wonder Drink Kombucha
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Global Kombucha Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Global Kombucha Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Global Kombucha Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Kombucha Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Global Kombucha Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Global Kombucha Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Global Kombucha Market size was valued at USD 2.59 billion in 2021 and is poised to grow from USD 3 billion in 2022 to USD 9.62 billion by 2030, growing at a CAGR of 15.7% in the forecast period (2023-2030).

The global kombucha market is highly competitive, with a large number of regional and international players operating in the market. The market is characterized by the presence of several established players, as well as many new entrants, which are introducing innovative and unique flavors and packaging to attract customers. To remain competitive, players in the kombucha market are focusing on product innovation, expanding their distribution channels, and investing in marketing and promotional activities. They are also increasingly adopting sustainable practices to appeal to environmentally-conscious consumers. 'GT's Living Foods', 'KeVita', 'Health-Ade Kombucha', 'The Humm Kombucha LLC', 'Kombucha Wonder Drink', 'Live Soda Kombucha', 'Kevita Master Brew Kombucha', 'Buchi Kombucha', 'Revive Kombucha', 'Brew Dr. Kombucha', 'Clearly Kombucha', 'Kombucha Kamp', 'Unity Vibration Kombucha', 'NessAlla Kombucha', 'Tealixer Kombucha', 'The Bu Kombucha', 'G.T. Kombucha Canada Inc.', 'Mama Kombucha', 'Better Booch', 'Wonder Drink Kombucha'

One of the major drivers of the global kombucha market is the increasing consumer awareness about the health benefits of kombucha. Kombucha is a naturally fermented beverage that contains probiotics, antioxidants, and organic acids, which are believed to promote digestive health, boost the immune system, and provide other health benefits. As consumers are becoming more health-conscious, they are increasingly seeking out healthier and natural beverage options, including kombucha. The growing awareness about the health benefits of kombucha is leading to a rise in demand for the beverage in both developed and developing markets. This, in turn, is driving the growth of the global kombucha market and is expected to continue to do so in the coming years.

One key market trend in the global kombucha market is the rising popularity of low-sugar and sugar-free kombucha products. As consumers are becoming more health-conscious and looking for healthier beverage options, they are increasingly seeking out kombucha products that have reduced or no added sugars. Manufacturers are responding to this trend by introducing low-sugar and sugar-free kombucha products, often using alternative sweeteners such as stevia or monk fruit. This trend is expected to continue, as consumers continue to prioritize health and wellness in their purchasing decisions.

North America dominated the global market, with a significant demand for healthy beverages among consumers. The market is expected to continue to grow due to increasing awareness of the health benefits of kombucha and the rising popularity of functional beverages.

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Global Kombucha Market

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