Global Premium Spirit Market Size, Share, Growth Analysis, By Product(Vodka, Whiskey), By Source(Natural and Flavored), By Distribution Channel(On-trade and Off-trade), By End User(Household, Commercial) - Industry Forecast 2024-2031

In January 2024, the Ukrainian brand Nemiroff made its debut in India through a collaboration with Amistad Spirits, marking a significant step toward its goal of becoming one of the top five vodka brands. Amistad Spirits boasts an extensive distribution network across India, representing over 100 premium liquor brands. Its coverage spans regions such as Rajasthan, Chandigarh, Punjab, Uttar Pradesh, Uttarakhand, Jammu and Kashmir, Leh, and Haryana.

In March 2024, The University of Kentucky's James B. Beam Institute for Kentucky Spirits and Beam Suntory, a renowned leader in premium spirits, have announced the renewal of their strategic partnership. This collaboration aims to further fortify Kentucky's iconic spirits industry for future generations. By continuing their partnership, Beam Suntory and the University of Kentucky are committed to providing unparalleled expertise for teaching and research at the Institute, ensuring its ongoing contribution to the industry's growth and excellence.

In March 2024, Kunal Patel, Managing Director & CEO of Monika Alcobev, shared excitement about their fruitful collaboration with VH1 Supersonic Pune 2024, featuring Jose Cuervo Margarita Mix. The partnership reflects their shared goal of reaching out to younger, socially engaged consumers and boosting brand visibility. Through immersive experiences like Cuervo Margarita Land and highlighting premium spirits such as Jose Cuervo Tequila & 1800 Tequila, the collaboration enhances the brand's distinctive identity and fosters stronger connections with consumers.