Global Premium Spirit Market Size, Share, Growth Analysis, By Product(Vodka, Whiskey), By Source(Natural and Flavored), By Distribution Channel(On-trade and Off-trade), By End User(Household, Commercial) - Industry Forecast 2024-2031

Global Premium Spirit Market size was valued at USD 174.16 billion in 2022 and expected to grow from USD 191.92 billion in 2023 to reach USD 417.43 billion by 2031, at a CAGR of 10.2% during the forecast period (2024-2031).

Global market growth has been driven by the millennial generation's growing demand for high-end drinks. The appeal of cocktails like margaritas, martinis, and Manhattans has significantly increased in North America and Europe's developed economies. Furthermore, it is expected that the scope of premium spirits would be expanded by the growing popularity of cocktail culture in developing nations such as India and China. For the past few years, the high-end alcohol market's growth has outpaced that of the total market, increasing global alcohol consumption.

The Distilled Spirits Council, the U.S. has established records for the ninth consecutive year for both the income and volume of spirits, increasing its market share in the world of alcoholic beverages. This market's expansion is mostly related to millennials' growing preference for authentic, diverse, and high-end alcoholic beverages. The premiumization of alcohol is now a widespread trend. The majority of the industry's categories have become substantially costlier. Tequila in particular has been increasing in popularity among customers over time. Consumers have already been preferring quality over quantity over the last few years as a result of lifestyles.

Consumers in the beverage industry are asking for openness and sustainable manufacturing techniques, just like those in the food industry. The opportunities for businesses to provide products at premium pricing points have grown because of this trend. Also, health-conscious consumers are increasingly preferring low- or no-alcohol beverages over traditional alcoholic beverages, which could restrain market growth in the future.