USD 2527.0 billion
Alcoholic Drinks Market Size, Share, and Growth Analysis
Alcoholic Drinks Market By Product Type (Beer, Spirits), By Packaging Type (Bottles, Cans), By Price Range (Economy, Mid-Range), By Distribution Channel (Pubs, Bars & Restaurants, Internet Retailing), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG30F2046 |
Region:
Global |
Published Date: February, 2025
Pages:
189
|Tables:
71
|Figures:
68
Format -
Alcoholic Drinks Market Insights
Global Alcoholic Drinks Market size was valued at USD 2527.0 billion in 2023 and is poised to grow from USD 2784.75 billion in 2024 to USD 6056.75 billion by 2032, growing at a CAGR of 10.2% during the forecast period (2025-2032).
Rapid urbanization and growing popularity of nightlife culture around the world are projected to primarily boost the sales of alcoholic drinks over the coming years. Growing disposable income of people and rising willingness to spend on alcoholic premium beverages are also expected to offer new opportunities for alcoholic drink providers going forward. Increasing availability of novel alcoholic beverages ranging from flavored spirits to ready-to-drink cocktails is attracting more consumers towards this market. Adoption of attractive and innovative marketing and branding strategies by alcoholic drink brands is also expected to significantly boost the global alcoholic drinks market growth going forward. Rising willingness of consumers to spend more on premium and craft alcoholic beers and drinks is also slated to offer new opportunities for market players in the long run. On the contrary, high competition from non-alcoholic beverages, stringent government regulations, social stigma associated with alcohol consumption, and growing awareness regarding the ill-effects of alcoholic drinks are slated to be key restraints for alcoholic drink suppliers across the study period and beyond.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Liquor Stores
Fastest Growth
Internet Retailing
Growth Rate
10.2% CAGR
Global Alcoholic Drinks Market ($ Bn)
Country Share for North America Region (%)
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Alcoholic Drinks Market Segments Analysis
Global Alcoholic Drinks Market is segmented by Product Type, Packaging Type, Price Range, Distribution Channel and region. Based on Product Type, the market is segmented into Beer, Spirits, Wine, Cider, Perry & Rice Wine and Hard Seltzer. Based on Packaging Type, the market is segmented into Bottles, Cans, Tetra Packs and Others. Based on Price Range, the market is segmented into Economy, Mid-Range and Premium. Based on Distribution Channel, the market is segmented into Pubs, Bars & Restaurants, Internet Retailing, Liquor Stores, Supermarkets & Hypermarkets and Convenience Stores. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Analysis by Type
Beer is forecasted to account for a substantial chunk of the global alcoholic drinks market share in the future. Growing demand for a wide variety of beers around the world and affiliation of beer with multiple social and cultural trends are expected to help this segment bring in the most revenue. Increasing availability and popularity of craft beer and rising number of brewing enthusiasts around the world are also cementing the dominance of this segment. The unique social value of beer in establishments such as bars and pubs are also expected to bolster its sales in the future.
Meanwhile, the demand for hard seltzer is slated to increase at an impressive pace over the coming years. Growing awareness regarding hard seltzer benefits as compared to traditional alcoholic drinks is slated to help create new opportunities via this segment. Availability of hard seltzer in multiple flavor varieties and low alcohol content in the same are also forecasted to offer new business scope for alcoholic drink companies focusing on hard seltzer in the future. Seltzer is low in calories, gluten-free, and high in nutritional value, which is anticipated to further boost its popularity among health-conscious consumers through 2032 and beyond.
Analysis by Distribution Channel
Liquor stores are estimated to spearhead the global alcoholic drinks industry in terms of revenue and share going forward. High sales of alcoholic drinks from liquor stores backed by rising disposable income of people allows this segment to bring in the most revenue. Availability of a wide variety of alcoholic drinks from multiple local and international brands in liquor stores is also helping the dominance of this segment. The launch of multiple domestic and international liquor store chains and simplification of liquor licensing regulations by governments are also resulting in high demand for alcoholic drinks via liquor stores in the long run.
On the other hand, the demand for alcoholic drinks via internet retailing is slated anticipated to rise at a rapid CAGR across the study period. Booming e-commerce activity, changing consumer preferences, and rising internet proliferation are key factors making this a highly opportune segment. Launch of doorstep delivery for liquor via online stores is also a key factor helping this segment generate new opportunities for alcoholic drink vendors around the world. Developed countries with an established internet retail and e-commerce infrastructure are opportune markets for alcoholic drinks companies opting for this distribution channel going forward.
Global Alcoholic Drinks Market By Distribution Channel
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Alcoholic Drinks Market Regional Insights
North America is expected to account for the largest global alcoholic drinks market share in the future. High alcohol consumption, strong economic growth, and rising preference for premium and craft alcohol are helping this region maintain its dominance. The presence of leading alcoholic beverage suppliers such as Arnold Palmer Spiked Half & Half, Bergenbier, and Burgasko is also helping this region lead revenue generation on a global level. The United States and Canada are forecasted to emerge as the most opportune markets in the North American region through 2032 and beyond. Resurgence of cocktail culture in this region can also help boost sales of alcoholic drinks going forward.
The Asia Pacific region is slated to emerge as the fastest-expanding market in the global alcoholic drinks industry through 2032. Rapid urbanization, rising disposable income, growing popularity of nightlife culture, and growing influence of Western culture are some key factors promoting the sales of alcoholic drinks in this region. However, social stigma and cultural taboos associated with alcohol consumption are expected to impede the consumption of alcoholic drinks to a certain extent. India, China, and Japan are slated to emerge as the most opportune countries for alcoholic drinks suppliers looking to make a mark in this region.
Global Alcoholic Drinks Market By Region
- Largest
- Fastest
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Alcoholic Drinks Market Dynamics
Drivers
Rising Disposable Income
- Growing disposable income of people around the world is expected to emerge as a key driver for the global alcoholic drinks market outlook in the long run. Increasing disposable income has led to high purchasing power and demand for premium and craft alcoholic beverages in developing as well as developed countries going forward.
Boom in Nightlife Culture
- Increasing urbanization on a global level has led to a major surge in popularity of nightlife culture among people. Growing social scene at bars, clubs, and restaurants, where alcoholic drinks are a staple as people socialize over various types of alcoholic and non-alcoholic drinks is also slated to bolster the market development potential over the coming years.
Restraints
Stringent Government Regulations
- Alcoholic drinks are subject to strict regulations imposed by governments and regulatory bodies including taxes, licensing requirements, and advertising restrictions. Ensuring compliance with all of these regulations that tend to vary across countries is expected to slow down the sales of alcoholic drinks in the future.
Competition from Non-Alcoholic Beverages
- Growing health consciousness and rising awareness regarding the ill effects associated with alcohol consumption are boosting the consumption and preference of non-alcoholic beverages. Consumers now have a wider variety than ever before to choose from when it comes to non-alcoholic beverages thereby impeding alcoholic drinks demand through 2032.
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Alcoholic Drinks Market Competitive Landscape
Alcoholic drink suppliers should focus on expanding their distribution networks to maximize their sales potential. Targeting developing countries with increasing disposable income is a key strategy for all alcoholic drink vendors in the long run. Providing craft and premium alcoholic beverages can help companies stand out from their competition as per this global alcoholic drinks market analysis.
Top Players in Alcoholic Drinks Market
- Anheuser-Busch InBev (Belgium)
- Diageo Plc (UK)
- Heineken N.V. (Netherlands)
- Pernod Ricard (France)
- Bacardi Limited (Bermuda)
- Constellation Brands (USA)
- Molson Coors Beverage Company (USA)
- Carlsberg Group (Denmark)
- Beam Suntory (USA)
- Brown-Forman Corporation (USA)
- Asahi Group Holdings (Japan)
- Kirin Holdings Company (Japan)
- Thai Beverage Public Co., Ltd. (Thailand)
- Treasury Wine Estates (Australia)
- Remy Cointreau (France)
- Campari Group (Italy)
- Kweichow Moutai Co., Ltd. (China)
- E. & J. Gallo Winery (USA)
- Sapporo Holdings (Japan)
Recent Developments
- In March 2024, Anheuser-Busch InBev and PepsiCo, leading names in the beverage industry joined hands to launch a new alcoholic beverage in Canada. The new ready to drink 7Up beverage features 7% alcohol content and is intended to fill a market gap for such products in the Canadian region.
- In December 2023, Coca Cola, a leading brand known for its soft drinks announced the launch of its liquor brand in India called Lemon Dou. The origins of this alcoholic beverage can be traced by back to Japan where it is known as Chuhai before being launched in other countries such as India, China, and Philippines.
- In January 2023, Monster Energy, a leading provider of energy drinks announced the launch of a new alcoholic beverage. This was the company’s first entry in the global alcoholic drinks industry with the offering being called The Beast Unleashed at 6% alcoholic content.
Alcoholic Drinks Key Market Trends
- Low Alcohol Drinks: Alcoholic drink providers should focus on providing drinks with low alcohol content to appease the increasingly health-conscious consumer base. Providing traditional taste and flavor of traditional alcoholic drinks with a low to no alcohol content can help alcoholic drink companies maximize their revenue generation potential in the long run.
- Incorporation of Sustainability: Alcoholic drink manufacturers should focus on incorporating sustainability in their business models to comply with evolving focus on environment conservation. Adoption of biodegradable packaging and energy-efficient brewing processes is expected to help companies comply with this alcoholic drinks market trend and boost their sales potential for eco-conscious consumers through 2032.
Alcoholic Drinks Market SkyQuest Analysis
SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, rising disposable income of people and rising popularity of nightlife culture are key factors promoting the demand for alcoholic drinks. However, stringent government regulations for alcoholic beverages and competition from non-alcoholic beverages are estimated to hamper sales of alcoholic drinks in the future. North America is estimated to spearhead the global alcoholic drink demand outlook owing to presence of key alcoholic beverage manufacturers and high preference for craft alcohol products. Providing drinks with low alcohol content and incorporation of sustainability can help alcoholic drink suppliers maximize their business scope in the long run.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 2527.0 billion |
| Market size value in 2032 | USD 6056.75 billion |
| Growth Rate | 10.2% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Alcoholic Drinks Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Alcoholic Drinks Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Alcoholic Drinks Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Alcoholic Drinks Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Alcoholic Drinks Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Alcoholic Drinks Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
Alcoholic Drinks Market Report Snapshots
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