Global Predictive Analytics Market

Global Predictive Analytics Market Size, Share, Growth Analysis, By Service(Training & Consulting, Deployment/Installation), By Solution(Customer analytics, financial analytics), By Deployment Type(Cloud and On-premise), By Enterprise Size(Small & Medium Enterprises and Large Enterprises), By End-User(Aerospace & Defense, Automotive & Transportation) - Industry Forecast 2023-2030


Report ID: SQMIG45A2063 | Region: Global | Published Date: February, 2024 | Pages: 157 | Tables: 149 | Figures: 78

Global Predictive Analytics Market Insights

Predictive Analytics Market size was valued at USD 10.5 billion in 2021 and is poised to grow from USD 12.78 billion in 2022 to USD 61.49 billion by 2030, growing at a CAGR of 21.7% in the forecast period (2023-2030).

Predictive analytics is a technique that analyses both historical and forecasted activity. These analytics are administered using a variety of methods, such as automated machine learning algorithms and statistical analysis. Several processes are used to get ready to construct predictive models. These models can then be applied to calculate (quantitatively) the likelihood that an event will occur. The software used for predictive analytics analyses and measures the likelihood of the behavior of machines, consumers, etc. using the available factors. The forecast would allow businesses to prepare in advance for the specific needs of the customers. They gain a competitive edge by forecasting customers and designing products for various enterprises. This technology will completely replace the outdated practice of businesses creating a product based on marketing research, then gathering user input. Businesses all across the world are aware of how crucial customer delight is to preserving long-term client connections.

Customers now have a better overall buying experience thanks to the eCommerce industry. Customer perception research and targeted online/social media advertising are the main elements boosting businesses' sales. Retailers now concentrate on real-time research of consumer shopping behavior due to the rising popularity of connected gadgets. Real-time analytics results can also be used to create specialized offers that will increase customer retention. The global market will be driven by this. It is additionally anticipated to be employed in Finance and Human Resources with the entrance of Massive Data. The use of this strategy in sales, marketing, operations, and supply chain management has greatly benefited businesses. It is expected that it will be used in additional applications, such as risk management and workforce management, as its advantages and potential become clearer. Also, the volume of data collected has significantly increased as a result of the increasing usage of the internet and the diversity of ways to access it. High-speed internet services have increased and advanced as a result all over the world. These are expected to favorably drive the growth of the global predictive analytics market.

There are some obstacles and restraints that will prevent the market from expanding overall. The market expansion is being constrained by reasons including a lack of highly skilled IT workers and expensive implementation costs. The application of this technology in various end-user verticals, which is expected to experience sluggish growth throughout the projected period, also faces greater challenges related to data integrity. Further potential obstacles to the overall expansion of the global market include high time requirements, the need for a continual trial, and the testing of sophisticated algorithms. However, the development of technologies like artificial intelligence (AI), machine learning, and sophisticated analytics that have untapped potential in developing countries presents positive growth opportunities.

US Predictive Analytics Market is poised to grow at a sustainable CAGR for the next forecast year.

Market snapshot - 2023-2030

Global Market Size

USD 10.5 billion

Largest Segment

Deployment/Installation

Fastest Growth

Deployment/Installation

Growth Rate

21.7% CAGR

Global Predictive Analytics Market ($ Bn)
Country Share for North America Region (%)
Global Predictive Analytics Market By Service ($ Bn)
Global Predictive Analytics Market By Service (%)

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Global Predictive Analytics Market Segmental Analysis

Global predictive analytics market is segmented on the basis of service, solution, deployment type, enterprise size, end-user and region. By service, the market is segmented into Training & Consulting, Deployment/Installation, and Support & Maintenance. By solution, market is segmented into customer analytics, financial analytics, marketing & sales analytics, network analytics, risk analytics, supply chain analytics, web & social media analytics, and others. By deployment type, market is segmented into cloud and on-premise. By enterprise size, market is segmented into small & medium enterprises and large enterprises. By end-user, market is segmented into aerospace & defense, automotive & transportation, BFSI, healthcare, IT & telecommunication, media & entertainment, retail & e-commerce and others. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Predictive Analytics Market Analysis by Service

The service segment is expected to grow at a rapid pace throughout the forecast period. The increasing deployment of predictive analytics solutions in various industrial verticals is driving the expansion of the service segment, which is expected to drive higher demand for pre- and post-deployment services. The market has been divided into three service segments: support and maintenance, training and consulting, and deployment/installation services. During the projection period, the deployment/installation services segment is predicted to increase rapidly. This is a result of the growing use of predictive analytics technologies on cloud platforms.

During the forecast period, the training and consulting segment is expected to have significant market growth. Transferring sufficient knowledge about how the solution works to employees is facilitated by training and consulting services. It helps businesses in overcoming the difficulty of finding skilled workers. As a result, these services assist companies in improving both their overall performance and revenue production, driving the segment's growth over the forecast period.

Predictive Analytics Market Analysis by Solution

Predictive risk analytics solutions are significant to market growth. During the forecast period, the risk analytics segment dominated the global market. The increased use of various risk analytics systems for predicting dangers and taking precautions can be credited with the segment's growth. Additionally, segment growth is supported by rising data quantities, the need for data integration, and the increased focus on creating sophisticated risk management techniques.

The customer analytics segment is expected to grow at the fastest rate over the forecast period. Customer intelligence is a systematic and sophisticated analytical method that businesses are increasingly using to understand customer behavior. Businesses utilize this information to improve their total income creation and make critical business decisions. Additionally, customer analytics, which includes methods like predictive modeling and data visualization, aids businesses in boosting customer lifetime value (CLV), winning over new clients, and keeping hold of current ones.

Global Predictive Analytics Market By Service, 2021 (%)

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Global Predictive Analytics Market Regional Insights

In terms of market share, North America dominated the global market. This can be linked to developments in technology and the prominence of market participants, particularly in the United States. Also, venture capitalists' investment in new competitors is expected to lessen competitiveness in the market. Growing developments in the methods and procedures used to develop predictive analytics solutions are expected to provide important commercial opportunities to existing enterprises. Furthermore, there is a high demand for these solutions due to growing knowledge of predictive analytics techniques and their significance.

Asia Pacific is expected to have the highest CAGR during the forecast period. The regional market has grown quickly due to the quick adoption and deployment of advanced predictive analytics technologies. Also, the Asia Pacific market's greater potential encourages solutions and service providers to increase their presence there. Also, it is expected that the market in the region will be driven by rising attention to and investments in emerging technologies like artificial intelligence, IoT, and machine learning.

Global Predictive Analytics Market By Region, 2023-2030
  • Largest
  • Fastest

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Global Predictive Analytics Market Dynamics

Predictive Analytics Market Drivers

Increased strategic collaboration between industrial players

  • Market growth is expected to be fueled by rising strategic collaborations among top industry players for the advancement of predictive analytics throughout the forecast period. To create novel solutions, major market players strategically work with other businesses and research institutions. Such market-wide strategic alliances are anticipated to encourage market expansion soon. For instance, in August 2021 Altair announced the acquisition of S-FRAME Software, a structural analysis platform that engineers use all over the world to assess a structure's capacity to withstand external stressors (such as wind, water, and snow) while conforming to design code standards.

Predictive Analytics Market Restraints

Lack of available experts with sufficient knowledge of how predictive analytics solutions work

  • A lack of qualified workers who are familiar with the operation of predictive analytics systems exists in the industry. This worries a lot of businesses in the market because qualified people are needed to implement and run these systems correctly. People must possess the necessary analytical skills to interpret anticipated facts and take appropriate action in light of the results. Therefore, in order to address the aforementioned issue, services like training and consulting have experienced significant market growth.

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Global Predictive Analytics Market Competitive Landscape

The global predictive analytics market is fragmented and highly competitive. To increase their market share globally, these players have used a variety of organic and inorganic growth tactics, including product launches, mergers, acquisitions, collaborations, and partnerships.

Predictive Analytics Market Top Player’s Company Profiles

  • IBM Corporation

  • SAP SE

  • SAS Institute Inc.

  • Fair Isaac Corporation (FICO)

  • Alteryx, Inc.

  • Angoss Software Corporation

  • RapidMiner, Inc.

  • KNIME AG

  • TIBCO Software Inc.

  • Teradata Corporation

  • MicroStrategy Incorporated

  • Tableau Software, LLC

  • Information Builders Inc.

  • Dataiku SAS

  • IBM Watson Health

  • Ayasdi, Inc.

  • Dell Inc.

  • Minitab, Inc.

Predictive Analytics Market Recent Developments

  • In February 2022, Bharti Airtel, India's largest communications product supplier has chosen Oracle Fusion Cloud ERP and Oracle Fusion Cloud Supply Chain & Management (SCM) to modernize and optimize its financial, planning, and supply chain operations. In order to improve overall efficiency and agility, Oracle Cloud ERP and Oracle Cloud SCM technologies will be combined to change Airtel's shared services operations.
  • In September 2021, Teradata announced that Tesco PLC is extending their partnership with Teradata by integrating Vantage into its data platform. Vantage can help Tesco break down data silos and query all of their data in real time, whether it's on-premises, in the cloud, on several clouds, or any combination of those, to get a complete picture of their business.
  • In August 2021, Altair announced that it had acquired S-FRAME Software, a platform for structural analysis that is used by engineers all over the world to assess a structure's capacity to withstand outside loads (including wind, water, and snow) and adhere to design code requirements.
  • In January 2021, TIBCO Software announced the successful completion of its acquisition of Information Builders, Inc. (ibi), which it announced in October. Ibi’s data management and analytics capabilities would be added to the improved TIBCO Connected Intelligence platform as a result of the acquisition. After the transaction is complete, TIBCO software will focus on resource mapping and business alignment to maintain the health and support of its growing clientele and international partner network.

Global Predictive Analytics Key Market Trends

  • A key trend that is becoming increasingly popular in the predictive analytics market is the expansion of cloud adoption. Adopting the cloud is a crucial step that businesses should take to cut costs, reduce risk, and achieve database scalability. Cloud adoption is pervasive in business and serves as a key conduit for digital empowerment, fostering innovation and corporate progress. Cloud methods offer a platform that can serve as a storage hub and deliver computing. For instance, according to O'Reilly, an American publishing company, 90% of the organization will be using cloud computing in November 2021. In the survey from the previous year, 88% of respondents said they used cloud, and 75% of those who worked for the organization said they did as well. However, more than 50% of respondents said they wanted to switch their applications to cloud computing, and 20% said they planned to migrate all of their applications.

Global Predictive Analytics Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.

According to our global predictive analytics market analysis, by service, the deployment/installation services segment is expected to grow at a rapid pace during the forecast period. This is due to the increasing use of these tools on cloud platforms. By solution, the predictive risk analytics solutions segment dominated the global market. North America dominated the market and this can be linked to developments in technology and the prominence of market participants, particularly in the United States. Asia Pacific is expected to have the highest CAGR during the forecast period. The rapid deployment and use of advanced predictive analytics solutions are responsible for the regional market's rapid expansion. The expansion of cloud adoption is a major trend that is gaining popularity in the market.

Report Metric Details
Market size value in 2021 USD 10.5 billion
Market size value in 2030 USD 61.49 billion
Growth Rate 21.7%
Base year 2021
Forecast period 2023-2030
Forecast Unit (Value) USD Billion
Segments covered
  • Service
    • Training & Consulting, Deployment/Installation, Support & Maintenance
  • Solution
    • Customer analytics, financial analytics, marketing & sales analytics, network analytics, risk analytics, supply chain analytics, web & social media analytics, and others
  • Deployment Type
    • Cloud and On-premise
  • Enterprise Size
    • Small & Medium Enterprises and Large Enterprises
  • End-User
    • Aerospace & Defense, Automotive & Transportation, BFSI, Healthcare, IT & Telecommunication, Media & Entertainment, Retail & E-commerce and Others
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • IBM Corporation

  • SAP SE

  • SAS Institute Inc.

  • Fair Isaac Corporation (FICO)

  • Alteryx, Inc.

  • Angoss Software Corporation

  • RapidMiner, Inc.

  • KNIME AG

  • TIBCO Software Inc.

  • Teradata Corporation

  • MicroStrategy Incorporated

  • Tableau Software, LLC

  • Information Builders Inc.

  • Dataiku SAS

  • IBM Watson Health

  • Ayasdi, Inc.

  • Dell Inc.

  • Minitab, Inc.

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Global Predictive Analytics Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Global Predictive Analytics Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Global Predictive Analytics Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Predictive Analytics Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Global Predictive Analytics Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Global Predictive Analytics Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

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FAQ's

Predictive Analytics Market size was valued at USD 10.5 billion in 2021 and is poised to grow from USD 12.78 billion in 2022 to USD 61.49 billion by 2030, growing at a CAGR of 21.7% in the forecast period (2023-2030).

The global predictive analytics market is fragmented and highly competitive. To increase their market share globally, these players have used a variety of organic and inorganic growth tactics, including product launches, mergers, acquisitions, collaborations, and partnerships. 'Microsoft', 'Oracle ', ' IBM Corporation ', ' SAP SE ', ' SAS Institute Inc. ', ' Fair Isaac Corporation (FICO) ', ' Alteryx, Inc. ', ' Angoss Software Corporation ', ' RapidMiner, Inc. ', ' KNIME AG ', ' TIBCO Software Inc. ', ' Teradata Corporation ', ' MicroStrategy Incorporated ', ' Tableau Software, LLC ', ' Information Builders Inc. ', ' Dataiku SAS ', ' IBM Watson Health ', ' Ayasdi, Inc. ', ' Dell Inc. ', ' Minitab, Inc. '

Market growth is expected to be fueled by rising strategic collaborations among top industry players for the advancement of predictive analytics throughout the forecast period. To create novel solutions, major market players strategically work with other businesses and research institutions. Such market-wide strategic alliances are anticipated to encourage market expansion soon. For instance, in August 2021 Altair announced the acquisition of S-FRAME Software, a structural analysis platform that engineers use all over the world to assess a structure's capacity to withstand external stressors (such as wind, water, and snow) while conforming to design code standards.

A key trend that is becoming increasingly popular in the predictive analytics market is the expansion of cloud adoption. Adopting the cloud is a crucial step that businesses should take to cut costs, reduce risk, and achieve database scalability. Cloud adoption is pervasive in business and serves as a key conduit for digital empowerment, fostering innovation and corporate progress. Cloud methods offer a platform that can serve as a storage hub and deliver computing. For instance, according to O'Reilly, an American publishing company, 90% of the organization will be using cloud computing in November 2021. In the survey from the previous year, 88% of respondents said they used cloud, and 75% of those who worked for the organization said they did as well. However, more than 50% of respondents said they wanted to switch their applications to cloud computing, and 20% said they planned to migrate all of their applications.

In terms of market share, North America dominated the global market. This can be linked to developments in technology and the prominence of market participants, particularly in the United States. Also, venture capitalists' investment in new competitors is expected to lessen competitiveness in the market. Growing developments in the methods and procedures used to develop predictive analytics solutions are expected to provide important commercial opportunities to existing enterprises. Furthermore, there is a high demand for these solutions due to growing knowledge of predictive analytics techniques and their significance.

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