Global Prescriptive Analytics Market

Prescriptive Analytics Market Size, Share, Growth Analysis, By Deployment Mode(Cloud and On-Premises), By Organization Size(Large and Small & Medium), By Region - Industry Forecast 2024-2031


Report ID: SQMIG45C2035 | Region: Global | Published Date: June, 2024
Pages: 197 |Tables: 59 |Figures: 77

Prescriptive Analytics Market Insights

Global Prescriptive Analytics Market size was valued at USD 39.99 billion in 2022 and is poised to grow from USD 47.72 billion in 2023 to USD 196.35 billion by 2031, at a CAGR of 19.34% during the forecast period (2024-2031).

Businesses and organisations that already use descriptive analytics tools and solutions are better positioned to implement predictive and prescriptive analytics solutions. Since companies can forecast using historical data and run algorithms, they use these solutions more successfully. According to the National Academy of Medicine, unnecessary services cost the US healthcare industry 750 billion dollars annually. By determining the likelihood that a certain patient will get a particular ailment, predictive analytics can reduce financial waste and save up to 15% of its budget. The growing investment in big data infrastructure globally, the rise in cybercrimes, and the demand for crime prediction and prevention will all contribute to the market growth for prescriptive analytics in the years to come. These factors, along with the overwhelming shortcomings of traditional business intelligence tools, are also expected to contribute to this growth.

Market Snapshot - 2024-2031

Global Market Size

USD 39.99 billion

Largest Segment

Cloud

Fastest Growth

On-Premises

Growth Rate

19.34% CAGR

Global Prescriptive Analytics Market ($ Bn)
Country Share for North America Region (%)

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Prescriptive Analytics Market Segmental Analysis

Global Prescriptive Analytics Market is segmented on the basis of component, deployment mode, organization size and region. By component, the market is segmented into software, services, professional services, managed services. By deployment mode, the market is segmented into cloud and on-premises. By organization size, the market is segmented into large, small & medium By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Prescriptive Analytics Market Analysis by Deployment Mode

In 2022, the on-premise market share was greater than 45%. On-premise solutions allow organizations more freedom and control over how to customize their IT infrastructure, while also reducing their dependency on the internet and protecting important company information from theft and fraud. These benefits are anticipated to influence significant organizations to decide on on-premise deployment. Businesses in the BFSI sector also choose the on-premise option due to growing concerns over frauds such as new account fraud and account takeovers. It's excellent news for the segment's growth that on-premise enterprises are less vulnerable to these frauds.

Over the projection period, the cloud segment is anticipated to experience rapid expansion. Cloud solutions are predicted to become more popular as IoT and cloud computing become more widely used. The management, organization, and use of data produced by businesses' digital channels is still influenced by cutting-edge cloud analytics technologies.

Prescriptive Analytics Market Analysis by Organization Size

Having a market share of over 60% in 2022, large firms accounted for the majority of the market. The increased use of advanced analytics solutions, such as customer analytics and business analytics, to manage the enormous databases of customers and assets in large businesses is largely responsible for the segment's growth. In addition, a number of important businesses are implementing big data analytics to boost their earnings, improve analytics expertise, and assist risk management capabilities. Big data analytics also helps businesses understand their data more thoroughly and provide critical information to those who need it.

In 2022, the Small & Medium Enterprises (SMEs) market share was greater than 35%. The need for advanced analytics solutions by SMEs is predicted to increase in response to the increased demand for dashboards for data visualization. In order to improve customer service and make better judgements in light of inherent risks, SMEs also use advanced analytics solutions.

Global Prescriptive Analytics Market By Deployment Mode, 2023 (%)

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Prescriptive Analytics Market Regional Insights

In 2022, North America accounted for a significant market share of over 45% of the worldwide advanced analytics market. This can be linked to the availability of the infrastructure necessary for the application of cutting-edge analytics and to the rise in the use of cutting-edge technologies like AI and machine learning. For example, Microsoft Corporation recently announced a partnership with Consumer Value Store (CVS) Health, a provider of healthcare solutions, to create cutting-edge solutions to assist consumers in improving their health. To automate operations, CVS Health would use cognitive services from Azure including Computer Vision and Text Analytics for Health. By increasing CVS Health's multi-cloud presence to more than 1,500 new and current business apps on its cloud, the Azure services will hasten the company's digital transformation.

Over the course of the projected period, the Asia Pacific market is anticipated to display a significant CAGR of 23.5%. The widespread usage of big data analytics tools and solutions in the region is what is fueling the regional market's expansion. Additionally, several businesses in the area are making significant investments in customer analytics to boost productivity and efficiency. Additionally, local tour operators like China Ways LLC, TNT Korea Travel, and Trafalgar are putting analytical technologies to work in traffic management, train breakdowns, and the monitoring of bus and train schedules.

Global Prescriptive Analytics Market By Region, 2024-2031
  • Largest
  • Fastest

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Prescriptive Analytics Market Dynamics

Prescriptive Analytics Market Drivers

Focus on Customer Experience and Personalization to Bolster Sales

  • Customer-centricity is a key driver across industries. Prescriptive analytics enables businesses to personalize customer experiences by analyzing customer data, preferences, and behavior patterns. This helps organizations deliver targeted marketing campaigns, personalized recommendations, and tailored product offerings.
  • The exponential growth in data volume, variety, and velocity has created a need for advanced analytics techniques. Prescriptive analytics leverages sophisticated algorithms to analyse vast amounts of structured and unstructured data, enabling organizations to derive actionable insights and make data-driven decisions.

Prescriptive Analytics Market Restraints

Lack of Skilled Workforce to Hinder Market Growth

  • Prescriptive analytics requires expertise in data science, statistical modelling, machine learning, and programming. The shortage of skilled professionals with the necessary analytical skills can pose a challenge to organizations looking to implement prescriptive analytics. The scarcity of talent capable of understanding complex data sets and deriving actionable insights may limit the widespread adoption of prescriptive analytics solutions.

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Prescriptive Analytics Market Competitive Landscape

Details about each company are provided by the prescriptive analytics market competitive landscape. An overview of the business, financial information, revenue, market potential, investments in R&D, new market initiatives, regional presence, firm strengths and weaknesses, product introduction, and application domination are among the specifics provided. Only the companies' focus on the prescriptive analytics industry is addressed by the aforementioned data points.

Prescriptive Analytics Market Top Player’s Company Profiles

  • SAP SE (Germany)
  • SAS Institute Inc. (United States)
  • FICO (United States)
  • TIBCO Software Inc. (United States)
  • Teradata Corporation (United States)
  • Alteryx, Inc. (United States)
  • Angoss Software Corporation (Canada)
  • Frontline Systems, Inc. (United States)
  • River Logic, Inc. (United States)
  • Profitect Inc. (United States)
  • Ayata (United States)
  • IBM Watson (United States)
  • Gurobi Optimization, LLC (United States)
  • Panoratio Database Images GmbH (Germany)
  • NGDATA (Belgium)
  • Provalis Research (Canada)
  • Tibco Jaspersoft (United States)
  • Absolutdata (United States)
  • RapidMiner (United States)

Prescriptive Analytics Market Recent Developments

  • In February 2024, Prescriptive Data Solutions and Cynet unveiled a strategic partnership aimed at broadening access to Cynet's comprehensive cybersecurity platform. This collaboration seeks to simplify the process for organizations, particularly small-to-medium enterprises, to swiftly attain complete visibility and protection for their vital systems and assets. By joining forces, Prescriptive Data Solutions and Cynet are dedicated to ensuring the success of lean IT security teams. 
  • In January 2024, Amnet Digital, a prominent provider of Data, Analytics & AI solutions, announced the official launch of Swift Insights. Swift Insights is an AI-powered analytics platform designed to expedite businesses by offering data-driven insights and facilitating informed decision-making through user-friendly dashboards. 
  • In October 2023, Zeiss Medical Technology announced a significant partnership with Boehringer Ingelheim to collaborate on predictive analytics for eye diseases. This strategic collaboration aims to leverage advanced technology and data analytics to detect eye diseases early and provide personalized treatments. By combining their expertise in ophthalmology and treatment development, the companies aim to identify and treat retinal diseases in their early stages to prevent irreversible vision loss.

Prescriptive Analytics Key Market Trends

  • One key market trend in the global prescriptive analytics market is the growing adoption of AI-driven decision-making solutions across various industries. Organizations are increasingly recognizing the value of prescriptive analytics in optimizing operations, enhancing customer experiences, and achieving competitive advantages. This trend is driven by the need to make data-informed decisions in real-time, enabling companies to respond to dynamic market conditions effectively. With advancements in machine learning and big data technologies, prescriptive analytics is becoming more accessible and affordable, attracting a broader range of businesses. As a result, the global prescriptive analytics market is expected to continue its rapid growth in the coming years.

Prescriptive Analytics Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.

According to our analyses, the prescriptive analytics market has witnessed substantial growth in recent years, driven by the increasing demand for data-driven decision-making across various industries. The market size is expected to reach significant figures in the coming years, with a compound annual growth rate (CAGR) reflecting a strong growth trajectory. While the prescriptive analytics market offers immense growth opportunities, it also faces challenges. These include data privacy concerns, the need for skilled talent, integration complexities, cost considerations, and cultural resistance to change. However, overcoming these challenges presents opportunities for organizations to gain a competitive advantage and unlock the full potential of prescriptive analytics.

Report Metric Details
Market size value in 2023 USD 39.99 billion
Market size value in 2031 USD 196.35 billion
Growth Rate 19.34%
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Deployment Mode
    • Cloud and On-Premises
  • Organization Size
    • Large and Small & Medium
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • SAP SE (Germany)
  • SAS Institute Inc. (United States)
  • FICO (United States)
  • TIBCO Software Inc. (United States)
  • Teradata Corporation (United States)
  • Alteryx, Inc. (United States)
  • Angoss Software Corporation (Canada)
  • Frontline Systems, Inc. (United States)
  • River Logic, Inc. (United States)
  • Profitect Inc. (United States)
  • Ayata (United States)
  • IBM Watson (United States)
  • Gurobi Optimization, LLC (United States)
  • Panoratio Database Images GmbH (Germany)
  • NGDATA (Belgium)
  • Provalis Research (Canada)
  • Tibco Jaspersoft (United States)
  • Absolutdata (United States)
  • RapidMiner (United States)
Customization scope

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Prescriptive Analytics Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Prescriptive Analytics Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Prescriptive Analytics Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Prescriptive Analytics Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Prescriptive Analytics Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Prescriptive Analytics Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Prescriptive Analytics Market size was valued at USD 39.99 billion in 2022 and is poised to grow from USD 47.72 billion in 2023 to USD 196.35 billion by 2031, at a CAGR of 19.34% during the forecast period (2024-2031).

Details about each company are provided by the prescriptive analytics market competitive landscape. An overview of the business, financial information, revenue, market potential, investments in R&D, new market initiatives, regional presence, firm strengths and weaknesses, product introduction, and application domination are among the specifics provided. Only the companies' focus on the prescriptive analytics industry is addressed by the aforementioned data points. 'IBM (United States)', 'Microsoft Corporation (United States)', 'SAP SE (Germany)', 'SAS Institute Inc. (United States)', 'Oracle Corporation (United States)', 'FICO (United States)', 'TIBCO Software Inc. (United States)', 'Teradata Corporation (United States)', 'Alteryx, Inc. (United States)', 'Angoss Software Corporation (Canada)', 'Frontline Systems, Inc. (United States)', 'River Logic, Inc. (United States)', 'Profitect Inc. (United States)', 'Ayata (United States)', 'IBM Watson (United States)', 'Gurobi Optimization, LLC (United States)', 'Panoratio Database Images GmbH (Germany)', 'NGDATA (Belgium)', 'Provalis Research (Canada)', 'Tibco Jaspersoft (United States)', 'Absolutdata (United States)', 'RapidMiner (United States)'

Customer-centricity is a key driver across industries. Prescriptive analytics enables businesses to personalize customer experiences by analyzing customer data, preferences, and behavior patterns. This helps organizations deliver targeted marketing campaigns, personalized recommendations, and tailored product offerings.

One key market trend in the prescriptive analytics market is the growing adoption of AI-driven decision-making solutions across various industries. Organizations are increasingly recognizing the value of prescriptive analytics in optimizing operations, enhancing customer experiences, and achieving competitive advantages. This trend is driven by the need to make data-informed decisions in real-time, enabling companies to respond to dynamic market conditions effectively. With advancements in machine learning and big data technologies, prescriptive analytics is becoming more accessible and affordable, attracting a broader range of businesses. As a result, the prescriptive analytics market is expected to continue its rapid growth in the coming years.

In 2022, North America accounted for a significant market share of over 45% of the worldwide advanced analytics market. This can be linked to the availability of the infrastructure necessary for the application of cutting-edge analytics and to the rise in the use of cutting-edge technologies like AI and machine learning. For example, Microsoft Corporation recently announced a partnership with Consumer Value Store (CVS) Health, a provider of healthcare solutions, to create cutting-edge solutions to assist consumers in improving their health. To automate operations, CVS Health would use cognitive services from Azure including Computer Vision and Text Analytics for Health. By increasing CVS Health's multi-cloud presence to more than 1,500 new and current business apps on its cloud, the Azure services will hasten the company's digital transformation.

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Global Prescriptive Analytics Market

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