Global Embedded Analytics Market

Embedded Analytics Market Size, Share, Growth Analysis, By Component(Software, Services), By Business Function(Information technology, Marketing and Sales, Finance, Production), By Organization Size(Small and medium size enterprises, Large Enterprises), By Deployment Mode(On-premises, Cloud-based), By Industry Verticals(BFSI, IT & Telecom, public sector, manufacturing), By Region - Industry Forecast 2024-2031


Report ID: SQMIG45A2224 | Region: Global | Published Date: June, 2024
Pages: 197 |Tables: 147 |Figures: 73

Embedded Analytics Market Insights

​​Global Embedded Analytics Market size was valued at USD 50.75 Billion in 2022 and is poised to grow from USD 57.91 Billion in 2023 to USD 166.34 Billion by 2031, at a CAGR of 14.1% during the forecast period (2024-2031).

The global embedded analytics market witnessed significant growth driven by increasing demand for data-driven insights across industries. Embedded analytics refers to directly integrating analytics capabilities into business applications, enabling users to access and analyze data easily in their workflow with new advanced technologies.

The increasing scrutiny of institutions and the study of increased scrutiny of decision-making processes in real time includes the event in real time, which is an economic evaluation of the analytical solution. They also acquire the business of professional intelligence.

The increasing importance and the need to improve operational efficiency are driving the demand for embedded analytics solutions across the globe. However, this market is not without its challenges, including data security and privacy concerns.

As the technology continues to evolve, the embedded analytics market is expected to see new features and mergers, helping to propel its growth soon.

Market Snapshot - 2024-2031

Global Market Size

USD 50.75 Billion

Largest Segment

On-premise

Fastest Growth

Cloud-based

Growth Rate

14.1% CAGR

Embedded Analytics Market ($ Bn)
Country Share for North America Region (%)

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Embedded Analytics Market Segmental Analysis

The global embedded analytics market is segmented on the basis of component, business function, organization size, deployment mode, industry vertical and region. By Component is segmented into software and services. By Business Function, is segmented into Information technology, Marketing and Sales, Finance, Production, and Human Resource. By Organization Size, is segmented into small and medium size enterprises and Large Enterprises. By deployment model, the market is segmented into on-premises and cloud-based. By industry vertical, the market is segmented into BFSI, IT & Telecom, public sector, manufacturing, energy & utilities, retail, and healthcare. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Analysis By Deployment Model

The cloud-based deployment model is emerging as a large segment in the global embedded analytics market. This growth can be largely attributed to the industry’s preference for flexible, scalable, and cost-effective solutions. Cloud-based embedded analytics enable organizations to access and analyze data from anywhere, facilitating real-time decision-making. The flexibility of cloud solutions enables businesses to adapt to changing business environments, ensuring efficiency without the need for significant investment in infrastructure. Furthermore, cloud-based deployments tend to be new cloud services seamlessly integrated to encourage connected and agile ecosystems. As businesses prioritize digital transformation and the need for faster insights, the cloud-based deployment model is expected to continue to dominate the global implicit analytics market.

The fastest growing segment of the Embedded Analytics market is evident based on industry verticals. As businesses recognize the value of embedded analytics to generate actionable insights, improve operational efficiencies, and enhance decision-making processes, there has been a significant increase in adoption in sectors such as healthcare, finance, retail, and manufacturing. The healthcare industry leverages embedded analytics for clinical decision support and patient outcomes analysis, while the financial sector uses it to manage risk and detect fraud.

Analysis By Industry Vertical

The banking, financial services, and insurance industry stands out as the largest segment in the global embedded analytics market. In the BFSI industry, embedded analytics play a key role in facilitating data-driven decision making. Financial institutions use embedded analytics to gain insights into consumer behavior, risk management, and general market trends. Advanced analytical capabilities embedded in banking and financial services enable businesses to make informed decisions, strategize optimally, effectively manage compliance, and mitigate risks to remain competitive. The BFSI sector's reliance on real-time data analytics has fueled demand for embedded analytics solutions.

The healthcare industry is emerging as the fastest growing segment in the global embedded analytics market. The adoption of embedded analytics in healthcare has increased due to increased focus on patient outcomes, efficiency, and cost. Healthcare providers use embedded analytics to generate actionable insights from patient data, streamline operations, and improve overall patient care. The proliferation of electronic health records (EHRs), and data in healthcare organizations - As required for enhanced decision making, demand for embedded analytics solutions has increased dramatically. Integrating analytics directly into healthcare delivery enhances diagnostic capabilities, supports personalized medicine, and helps optimize resource allocation.

Embedded Analytics Market By Deployment Mode, 2022 (%)

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Embedded Analytics Market Regional Insights

North America, particularly the United States, has historically been the dominant region in the embedded analytics market. The industry benefits from mature technology infrastructure, extensive use of technologies across industries, and a strong ecosystem of technology companies. Key players in the software analytics industry contribute to the dominance of North America in the embedded analytics market. In addition, the company’s innovation, focus on research and development, and rapid adoption of advanced technologies further solidify its leadership position.

Asia-Pacific region including China, India, Japan, etc. is expected to be one of the fastest growing regions in embedded analytics Rapid economic growth, and increasing digitalization place more emphasis on data-driven decision making in sectors such as healthcare, manufacturing, finance, and expanding markets in this region In addition to providing support, the large population of APAC provides a large user base and market power. As businesses in the region increasingly recognize the importance of analytics in achieving competitive advantage, the demand for embedded analytics solutions could grow exponentially.

Embedded Analytics Market By Region, 2024-2031
  • Largest
  • Fastest

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Embedded Analytics Market Dynamics

Drivers

Growing demand for data-driven decision-making across industries

  • One of the major drivers of the global embedded analytics market is the growing demand for data-driven decision-making across industries. Organizations will see the value of extracting meaningful insights from their data to make informed business decisions. Embedded analytics seamlessly integrates analytics tools with the capabilities of existing business applications, allowing users to analyze and visualize data without switching between platforms. Thus this integration delivers real-time insights, creates a culture of informed decision-making, ultimately increases business growth Increases productivity.

Restraints

Integration Challenges and Implementation Complexity

  • As the demand for embedded analytics grows, organizations often face complex integration and implementation challenges. Seamlessly integrating analytics into existing applications requires careful planning and execution. Issues of convergence, data silos, and the need for specialized skills can hinder effective implementation. Furthermore, organizations may face resistance from end users who find it difficult to adapt new analytics features to the known business process. Overcoming these integration challenges is critical to the adoption of analytics solutions the installation has been well accepted.

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Embedded Analytics Market Competitive Landscape

The competitive scenario of the global embedded analytics market is characterized by intense competition between key players trying to increase their market share. Leading companies such as Tableau Software, Microsoft Corporation, SAP SE, and IBM Corporation continue to dominate the market with their technological expertise and extensive customer base. Furthermore, industry leaders are focusing on innovation, strategic partnerships, mergers, and acquisitions to address the embedded analytics space ahead, emerging players and startups are contributing to a competitive edge by introducing key solutions and disrupting traditional channels. The market is dynamic, companies compete not only for products and services but also for the ability to adapt to evolving data analytics trends, ensure seamless integration of business applications, and provide strong customer support. It is likely to see further development-driven developments and the pursuit of complete, easy-to-use solutions.

Top Player’s Company Profiles

  • Microsoft Corporation (US)
  • IBM Corporation (US)
  • SAP SE (Germany)
  • SAS Institute (US)
  • Oracle Corporation (US)
  • MicroStrategy Incorporated (US)
  • Tableau Software (US)
  • TIBCO Software (US)
  • Birst (US)
  • Logi Analytics (US)
  • QlikTech International (US)
  • Sisense (US)
  • Information Builders (US)
  • Open Text Corporation (Canada)
  • Yellowfin International (Australia)

Recent Developments

  • In October 2023, Oracle Netsuite announced updates to Netsuite Analytics Warehouse with the goal of providing users with more meaningful data insights. The improvements provide many features that improve the user experience, such as dashboards with embedded analytics, frequent data revivals, better financial data analysis, and improved customer access control. 

  • In September 2023, Syspro announced the release of SYSPRO 8, an ERP program with more capabilities. With improvements to SYSPRO Embedded Analytics, the solution enhances its predictive capabilities. Enhanced quality control, better warehouse operation, and smooth automation are some of its other characteristics. 

  • In March 2023, Yellowbrick and Panintelligence announced a strategy to expedite and simplify embedded analytics for SaaS-based applications. The partnership wants to facilitate the application of these analytics in cloud SaaS and on-premises data warehouses.

Embedded Analytics Key Market Trends

  • An emerging trend in the embedded analytics market is the growing capabilities of artificial intelligence (AI) and machine learning (ML) As organizations seek to extract deeper insights from their data, it becomes imperative to leverage AI and ML functionality will be included in assessment tools. This advanced technology improves predictive analytics, automates decision-making processes, and provides accurate and personalized insights. The trend towards the integration of AI and ML in embedded analytics reflects a shift in approach to leveraging advanced analytics capabilities to gain a competitive edge in the data-driven industry.

Embedded Analytics Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyzes the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

According to our global embedded analytics market analysis, the market witnessed significant growth driven by increased demand for data-driven insights and increased business intelligence across industries. Embedded analytics seamlessly integrated into business applications enables organizations to make real-time decisions based on data, efficiency, and customer experience. Factors such as the increasing proliferation of big data, the rise of the Internet of Things (IoT), and growing emphasis on data-driven decision-making are contributing to the widespread adoption of embedded analytics solutions, which offer a variety of embedded analytics tools to meet business needs. As businesses prioritize data- driven strategies, the embedded analytics market is poised for continued growth and innovation to meet evolving business needs. It also provides opportunities for customization.

Report Metric Details
Market size value in 2022 USD 50.75 Billion
Market size value in 2031 USD 166.34 Billion
Growth Rate 14.1%
Base year 2023
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Component
    • Software, Services
  • Business Function
    • Information technology, Marketing and Sales, Finance, Production, Human Resource
  • Organization Size
    • Small and medium size enterprises, Large Enterprises
  • Deployment Mode
    • On-premises, Cloud-based
  • Industry Verticals
    • BFSI, IT & Telecom, public sector, manufacturing, energy & utilities, retail, and healthcare
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Microsoft Corporation (US)
  • IBM Corporation (US)
  • SAP SE (Germany)
  • SAS Institute (US)
  • Oracle Corporation (US)
  • MicroStrategy Incorporated (US)
  • Tableau Software (US)
  • TIBCO Software (US)
  • Birst (US)
  • Logi Analytics (US)
  • QlikTech International (US)
  • Sisense (US)
  • Information Builders (US)
  • Open Text Corporation (Canada)
  • Yellowfin International (Australia)
Customization scope

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Embedded Analytics Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Embedded Analytics Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Embedded Analytics Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Embedded Analytics Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Embedded Analytics Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Embedded Analytics Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

​​Global Embedded Analytics Market size was valued at USD 50.75 Billion in 2022 and is poised to grow from USD 57.91 Billion in 2023 to USD 166.34 Billion by 2031, at a CAGR of 14.1% during the forecast period (2024-2031).

The competitive scenario of the global embedded analytics market is characterized by intense competition between key players trying to increase their market share. Leading companies such as Tableau Software, Microsoft Corporation, SAP SE, and IBM Corporation continue to dominate the market with their technological expertise and extensive customer base. Furthermore, industry leaders are focusing on innovation, strategic partnerships, mergers, and acquisitions to address the embedded analytics space ahead, emerging players and startups are contributing to a competitive edge by introducing key solutions and disrupting traditional channels. The market is dynamic, companies compete not only for products and services but also for the ability to adapt to evolving data analytics trends, ensure seamless integration of business applications, and provide strong customer support. It is likely to see further development-driven developments and the pursuit of complete, easy-to-use solutions. 'Microsoft Corporation (US)', 'IBM Corporation (US)', 'SAP SE (Germany)', 'SAS Institute (US)', 'Oracle Corporation (US)', 'MicroStrategy Incorporated (US)', 'Tableau Software (US)', 'TIBCO Software (US)', 'Birst (US)', 'Logi Analytics (US)', 'QlikTech International (US)', 'Sisense (US)', 'Information Builders (US)', 'Open Text Corporation (Canada)', 'Yellowfin International (Australia)'

One of the major drivers of the global embedded analytics market is the growing demand for data-driven decision-making across industries. Organizations will see the value of extracting meaningful insights from their data to make informed business decisions. Embedded analytics seamlessly integrates analytics tools with the capabilities of existing business applications, allowing users to analyze and visualize data without switching between platforms. Thus this integration delivers real-time insights, creates a culture of informed decision-making, ultimately increases business growth Increases productivity.

An emerging trend in the embedded analytics market is the growing capabilities of artificial intelligence (AI) and machine learning (ML) As organizations seek to extract deeper insights from their data, it becomes imperative to leverage AI and ML functionality will be included in assessment tools. This advanced technology improves predictive analytics, automates decision-making processes, and provides accurate and personalized insights. The trend towards the integration of AI and ML in embedded analytics reflects a shift in approach to leveraging advanced analytics capabilities to gain a competitive edge in the data-driven industry.

North America, particularly the United States, has historically been the dominant region in the embedded analytics market. The industry benefits from mature technology infrastructure, extensive use of technologies across industries, and a strong ecosystem of technology companies. Key players in the software analytics industry contribute to the dominance of North America in the embedded analytics market. In addition, the company’s innovation, focus on research and development, and rapid adoption of advanced technologies further solidify its leadership position.

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