USD 8.81 Billion
Visual Analytics Market Size, Share, and Growth Analysis
Visual Analytics Market By Component (Software, Service), By Deployment Mode (On-Premises, On-Demand), By Business Function (IT, Finance), By Region -Industry Forecast 2025-2032
Report ID:
SQMIG45F2134 |
Region:
Global |
Published Date: November, 2024
Pages:
197
|Tables:
92
|Figures:
76
Format -
Visual Analytics Market Insights
Visual Analytics Market size was valued at USD 8.81 Billion in 2023 and is poised to grow from USD 10.24 Billion in 2024 to USD 34.04 Billion by 2032, growing at a CAGR of 16.21% during the forecast period (2025-2032).
The global visual analytics market growth is driven due to the increasing use of sophisticated visualization technologies by businesses and the rising need for analytical tools. The need for efficient data analysis and visualization has increased as companies rely more and more on data-driven choices. In addition, the rapid growth in the volume and diversity of corporate data is further fueling the need for visual analytics solutions since these tools allow businesses to understand complicated facts in a way that is easier to understand and more useful. Some hindrances, such as initial setup expenses and safety challenges, have affected the global visual analytics market. However, it limits extensive installation of these solutions by several companies.
Apart from this, some organizations are ignorant of such advantages of visual analytics, and trained personnel use advanced visualization technology effectively in all aspects. These factors are barriers to market growth. However, in the next few years, the growth prospects should be significant, especially with the increasing use of the Internet of Things (IoT) and the development of even more sophisticated and easy-to-use visual analytics solutions. In the forecast period, the firms will be able to process and visualize real-time data even better by integrating IoT devices with visual analytics platforms. This results in innovation and lucrative potential for the development of the market.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
On-Premise
Fastest Growth
On-Demand
Growth Rate
16.21% CAGR
Global Visual Analytics Market ($ Bn)
Country Share for North America (%)
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Visual Analytics Market Segments Analysis
Global Visual Analytics Market is segmented by Component, Business Function, Organization Size, Deployment Mode, Industry, and Region. Based on Component, the market is segmented into Software, Services (Professional Services (Deployment And Integration, Support And Maintenance, Consulting Services), Managed Services). Based on Business Function, the market is segmented into Information Technology, Finance, Sales And Marketing, Human Resources, Supply Chain, Others. Based on Organization Size, the market is segmented into Large Enterprises, Small And Medium-Sized Enterprises. Based on Deployment Mode, the market is segmented into On-premises, On-Demand. Based on Industry, the market is segmented into Banking, Financial Services, And Insurance, Telecom And IT, Retail And Consumer Goods, Healthcare And Life Sciences, Manufacturing, Government And Defense, Energy And Utilities, Transportation And Logistics, Media And Entertainment, Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Analysis by Deployment Mode
As per the 2024 global visual analytics market forecast, the on-premises segment has been prevalent in the visual analytics industry mainly for large companies and organizations that have special security and compliance requirements. On-premises solutions would enable businesses to have full control over the data, keeping it within their own infrastructure, which is vital to those sectors that strictly have laws regarding data protection, including government, healthcare, and finance. Furthermore, on-premises systems are also relatively cheaper once the setup of the infrastructure is complete with long-term operational costs compared to cloud-based systems. However, the initial costs of maintenance, software, and hardware might be a significant drawback for smaller businesses. In addition, it requires specialist in-house IT teams to manage, update, and troubleshoot the systems, which makes it less appealing to resource-poor businesses.
However, the on-demand-based segment is rapidly growing in the market, and in the future, a great deal of movement toward on-demand-based solutions is expected. The major advantages of cloud-based deployment include cost-effectiveness, scalability, and flexibility. Hence, it becomes an ideal choice for all kinds of businesses. On-demand-based visual analytics allows organizations to access sophisticated analytics capabilities without having to spend high upfront on hardware and infrastructure. Custom options also provide automatic upgrades, increased collaboration, and real-time access to data-all necessities for doing business competitively and rapidly. On-demand solutions also provide automated upgrades, improved collaboration, and real-time access to data-all of which are necessities for businesses that must continue to compete and make swift decisions. On-demand-based solutions are predicted to be key drivers of market growth with the ongoing shift toward remote work and digital transformation.
Analysis By Business Function
Based on the 2024 visual analytics market analysis, the IT sector dominated the market. IT was one of the first early adopters for dealing and processing large, complex datasets in real-time because IT departments need to analyze the same to improve system operations. Cybersecurity, system performance analysis, and network monitoring, among other things, form an important aspect of work in IT where visual analytics is critical to rapidly notice anomalies, optimize data-driven decisions, and optimize operations within the systems. As more effective means to manage data in real time to improve both performance and security of IT infrastructures and hence strengthen present market positions, the requirement of visual analytics has intensified the importance in the industry.
Even though the finance sector may not dominate the market, it is predicted to lead during the forecast period. Advanced data visualization technologies are increasingly used by financial organizations for tasks such as financial forecasting, fraud detection, and risk management. Visual analytics will allow the clearer detection of patterns and trends, therefore improving a business's general performance as financial data become ever more complex and the need for more rapid and accurate decision-making increases. The acceleration of digital transformation and tightening of regulatory requirements will cause financial institutions to depend more and more on such visual analytics solutions to boost productivity, lower risks, and improve the understanding of customers, thus boosting the growth of the market.
Global Visual Analytics Market By Deployment Mode
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Visual Analytics Market Regional Insights
North America has remained the leader in the visual analytics industry for so long because of its advanced market and fast adoption of newer technology. The region is abundant with a strong IT infrastructure which is easily adaptable to these sophisticated visual analytics tools. High-end industries such as technology, healthcare, and finance widely apply visual analytics to drive decision-making, accelerate processing, and extract insights from very large amounts of information. For instance, in the health sector, visual analytics is used in the analysis of patient data, and in finance, to prevent fraud and manage risk. The region's sophisticated technological environment and the rising need for data-driven insights assure sustained dominance of North America in the visual analytics market.
The Asia-Pacific visual analytics market is anticipated to grow during the projection period, considering the rapid economic expansion of the region. As Asia-Pacific is undergoing fast digital transformation, industries there are spending more and more on data analytics solutions to handle massive volumes of data and derive insightful information. The digital revolution in nations such as China and India are fueling the need for sophisticated data mining and analytics solutions. This is because the firms need to use analytics and change with the growing volumes of data to stay competitive in this fast-changing digital environment. As new business trends continue to identify and emphasize the advantages of visual analytics, more industries such as manufacturing, retail, and finance are starting to take notice. This is one reason why businesses providing robust visual analytics solutions can share in this fast-growing industry.
Global Visual Analytics Market By Geography
- Largest
- Fastest
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Visual Analytics Market Dynamics
Drivers
Increasing Demand for Data-Driven Decision Making
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Visual analytics solutions are gaining the need because companies of every industry are increasingly depending on data to make strategic choices. These technologies enable firms to analyze and present complicated datasets, hence facilitating speedy and informed decisions. Visualization analytics can show patterns, trends, or insights that might help an organization improve its customer satisfaction, efficiency in operations, and growth of the organization.
Emerging Technologies and AI Infusion
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Factors promoting the use of visual analytics tools include technological progress such as machine learning and artificial intelligence. AI-infused visual analytics solutions are used because they further enhance data interpretation and predictive capabilities and the above technologies increase the effectiveness, scalability, and user-friendliness, meaning more companies integrate such solutions in their operation processes.
Restraints
Privacy and Data Security Issues
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Security and privacy issues might become significant challenges when such visual analytics applications deal with significant amounts of sensitive company information. Due to the risk of data breaches or unlawful access, many organizations have been reluctant to adopt such technologies, especially in such sectors as government, health care, and finance which have strict data privacy regulations. Ensuring strong data protection may make visual analytics implementations more challenging and costly.
Integration Complexities with Existing Systems
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Most firms encounter integration problems while trying to integrate visual analytics solutions into their legacy systems and the existing IT architecture. These integration problems could result in delays in full benefits attainment, increased costs, and disruptions in business operations. Adoption by firms with legacy technology stacks may be limited by the technical complexity and resource needs of ensuring seamless interoperability between new tools and legacy systems.
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Visual Analytics Market Competitive Landscape
Significant market players in the highly competitive global visual analytics market are emergent startups and established giants in the software industry. Large corporations that combine capabilities include SAS, IBM, and Microsoft, which bring AI, machine learning, and cloud in their packages. These innovators constantly acquire new elements to enhance their product portfolio, while the smaller, specialized businesses also contribute by presenting solutions to specific industries to speed up the pace of industry development.
Top Players in Visual Analytics Market
- IBM
- Oracle
- SAP
- SAS Institute
- Salesforce Inc
- Microsoft
- MicroStrategy
- Cloud Software Group
- Thoma Bravo (Qlik)
- Alteryx
- Domo
- Alphabet Inc.
- Zoho Analytics
- Sisense
- Yellowfin BI
- TARGIT
- Insightsoftware
- GoodData
- Hitachi
- ThoughtSpot
- Board International
- Panorama Software
- InetSoft
Recent Developments
- October 2024: Presight and ISS, two of the leading AI-driven data and visual analytics companies, have signed a commercial agreement to take their strategic cooperation to the global level. Under this cooperation, ISS will deploy Presight's AI-powered data analytics solutions for its end-users in North and Latin America. Similarly, Presight will use the ISS's SecurOS (r) video and sensor platform for local and foreign activities in the United Arab Emirates.
- March 2024: Sigma and Aimpoint Digital, a leading analytics and data engineering company, have joined forces to revolutionize application development and visual analytics solutions. This collaboration aims to enhance the capabilities of Aimpoint Digital.
- June 2022: ENGS Commercial Finance's artificial intelligence engine, customer KPI analytics platform, and Salesforce's Tableau platform were fully integrated. ENGS uses AI and visual analytics to enhance the digital sales process.
Visual Analytics Key Market Trends
- Growing BFSI Sector Demand for Visual Analytics: One of the most important global visual analytics market trends driving the market is the increasing need for visual analytics in the banking, financial services, and insurance (BFSI) sector. The main driver of this requirement is the massive volumes of data that are generated by IT systems in the course of financial transactions and the need to simplify security-related tasks. These technologies make it easier to analyze large datasets and support data-driven decision-making. These factors are driving industrial growth and are becoming increasingly important in the BFSI industry.
- Growing Adoption in Healthcare and Other Industries: Visual analytics is gaining popularity in the healthcare industry. The benefit of these technologies goes to the experts in this domain. It can analyze and communicate complex data and improve clinical and administrative decision-making. Visual analytics information creates operational efficiency and generates data regarding patient care. Government digitization programs and growing utilization of cloud computing solutions further facilitate market expansion. Extensive R&D activities have resulted in more and more advanced sectors adopting even more sophisticated visual analytics solutions.
Visual Analytics Market SkyQuest Analysis
SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected using Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, the global visual analytics market is predicted to grow hugely with the increasing demand for data-driven decision-making as well as the development of technologies such as artificial intelligence and machine learning. Visual analytics solutions are increasingly in demand from companies across various industries which seek to extract insights from huge and complex information, mainly in IT, healthcare, and finance. North America remains the largest market, while Asia-Pacific is expected to grow fast, driven by its rapidly evolving economy and growing digital transformation. The industry has huge promise despite challenges such as high implementation costs, security concerns, and a lack of qualified specialists. Future business intelligence strategies will be influenced by visual analytics due to its growing applicability and continued innovation.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 8.81 Billion |
| Market size value in 2032 | USD 34.04 Billion |
| Growth Rate | 16.21% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered | |
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Visual Analytics Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Visual Analytics Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Visual Analytics Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Visual Analytics Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Visual Analytics Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Visual Analytics Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
Visual Analytics Market Report Snapshots
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