Global Predictive Analytics Market

Global Predictive Analytics Market Size, Share, Growth Analysis, By Service(Training & Consulting, Deployment/Installation), By Solution(Customer analytics, financial analytics), By Deployment Type(Cloud and On-premise), By Enterprise Size(Small & Medium Enterprises and Large Enterprises), By End-User(Aerospace & Defense, Automotive & Transportation) - Industry Forecast 2024-2031


Report ID: SQMIG45A2063 | Region: Global | Published Date: February, 2024
Pages: 157 | Tables: 149 | Figures: 78

Global Predictive Analytics Market Insights

Predictive Analytics Market size was valued at USD 10.5 billion in 2019 and is poised to grow from USD 12.78 billion in 2023 to USD 61.49 billion by 2031, growing at a CAGR of 21.7% in the forecast period (2024-2031).

Predictive analytics is a technique that analyses both historical and forecasted activity. These analytics are administered using a variety of methods, such as automated machine learning algorithms and statistical analysis. Several processes are used to get ready to construct predictive models. These models can then be applied to calculate (quantitatively) the likelihood that an event will occur. The software used for predictive analytics analyses and measures the likelihood of the behavior of machines, consumers, etc. using the available factors. The forecast would allow businesses to prepare in advance for the specific needs of the customers. They gain a competitive edge by forecasting customers and designing products for various enterprises. This technology will completely replace the outdated practice of businesses creating a product based on marketing research, then gathering user input. Businesses all across the world are aware of how crucial customer delight is to preserving long-term client connections.

Customers now have a better overall buying experience thanks to the eCommerce industry. Customer perception research and targeted online/social media advertising are the main elements boosting businesses' sales. Retailers now concentrate on real-time research of consumer shopping behavior due to the rising popularity of connected gadgets. Real-time analytics results can also be used to create specialized offers that will increase customer retention. The global market will be driven by this. It is additionally anticipated to be employed in Finance and Human Resources with the entrance of Massive Data. The use of this strategy in sales, marketing, operations, and supply chain management has greatly benefited businesses. It is expected that it will be used in additional applications, such as risk management and workforce management, as its advantages and potential become clearer. Also, the volume of data collected has significantly increased as a result of the increasing usage of the internet and the diversity of ways to access it. High-speed internet services have increased and advanced as a result all over the world. These are expected to favorably drive the growth of the global predictive analytics market.

There are some obstacles and restraints that will prevent the market from expanding overall. The market expansion is being constrained by reasons including a lack of highly skilled IT workers and expensive implementation costs. The application of this technology in various end-user verticals, which is expected to experience sluggish growth throughout the projected period, also faces greater challenges related to data integrity. Further potential obstacles to the overall expansion of the global market include high time requirements, the need for a continual trial, and the testing of sophisticated algorithms. However, the development of technologies like artificial intelligence (AI), machine learning, and sophisticated analytics that have untapped potential in developing countries presents positive growth opportunities.

US Predictive Analytics Market is poised to grow at a sustainable CAGR for the next forecast year.

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Predictive Analytics Market size was valued at USD 10.5 billion in 2019 and is poised to grow from USD 12.78 billion in 2023 to USD 61.49 billion by 2031, growing at a CAGR of 21.7% in the forecast period (2024-2031).

The global predictive analytics market is fragmented and highly competitive. To increase their market share globally, these players have used a variety of organic and inorganic growth tactics, including product launches, mergers, acquisitions, collaborations, and partnerships. 'Microsoft', 'Oracle ', ' IBM Corporation ', ' SAP SE ', ' SAS Institute Inc. ', ' Fair Isaac Corporation (FICO) ', ' Alteryx, Inc. ', ' Angoss Software Corporation ', ' RapidMiner, Inc. ', ' KNIME AG ', ' TIBCO Software Inc. ', ' Teradata Corporation ', ' MicroStrategy Incorporated ', ' Tableau Software, LLC ', ' Information Builders Inc. ', ' Dataiku SAS ', ' IBM Watson Health ', ' Ayasdi, Inc. ', ' Dell Inc. ', ' Minitab, Inc. '

Market growth is expected to be fueled by rising strategic collaborations among top industry players for the advancement of predictive analytics throughout the forecast period. To create novel solutions, major market players strategically work with other businesses and research institutions. Such market-wide strategic alliances are anticipated to encourage market expansion soon. For instance, in August 2021 Altair announced the acquisition of S-FRAME Software, a structural analysis platform that engineers use all over the world to assess a structure's capacity to withstand external stressors (such as wind, water, and snow) while conforming to design code standards.

A key trend that is becoming increasingly popular in the predictive analytics market is the expansion of cloud adoption. Adopting the cloud is a crucial step that businesses should take to cut costs, reduce risk, and achieve database scalability. Cloud adoption is pervasive in business and serves as a key conduit for digital empowerment, fostering innovation and corporate progress. Cloud methods offer a platform that can serve as a storage hub and deliver computing. For instance, according to O'Reilly, an American publishing company, 90% of the organization will be using cloud computing in November 2021. In the survey from the previous year, 88% of respondents said they used cloud, and 75% of those who worked for the organization said they did as well. However, more than 50% of respondents said they wanted to switch their applications to cloud computing, and 20% said they planned to migrate all of their applications.

In terms of market share, North America dominated the global market. This can be linked to developments in technology and the prominence of market participants, particularly in the United States. Also, venture capitalists' investment in new competitors is expected to lessen competitiveness in the market. Growing developments in the methods and procedures used to develop predictive analytics solutions are expected to provide important commercial opportunities to existing enterprises. Furthermore, there is a high demand for these solutions due to growing knowledge of predictive analytics techniques and their significance.

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Global Predictive Analytics Market

Product ID: SQMIG45A2063

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