Top Period Panties Companies

Global Period Panties Market size was valued at USD 169.71 Million in 2024 and is poised to grow from USD 198.9 Million in 2025 to USD 708.04 Million by 2033, growing at a CAGR of 17.2% during the forecast period (2026–2033). 

Major market participants are likely to focus on opening locations around the world due to the rapidly expanding client base. To maintain their competitiveness throughout the projection period, it is predicted that the major market participants will invest in R&D projects. 'Knix (Canada) ', 'Modibodi (Australia) ', 'Proof (USA) ', 'Saalt (USA) ', 'Aerie (USA) ', 'Period. (USA) ', 'Hanesbrands Inc. (USA) ', 'Victoria's Secret (USA) ', 'Jockey International, Inc. (USA) ', 'Dear Kate (USA) ', 'Speax by Thinx (USA) ', 'WUKA (UK) ', 'Flux Undies (UK) ', 'Love Luna (Australia) ', 'Thistle & Spire (USA) ', 'Cora (USA) ', 'Rael (USA) ', 'Intimate Portal (USA) ', 'Lilova (USA) '

Increasing awareness about sustainable and eco-friendly menstrual products: More and more women are becoming aware of the environmental impact of disposable menstrual products and are looking for sustainable alternatives.

Increasing demand for reusable and sustainable menstrual products: With growing concerns about the environmental impact of disposable menstrual products, there is a rising demand for sustainable alternatives such as period panties.

North America dominated the global market for period underwear in 2022, accounting for 39.12% of the global sales revenue. The existence of multiple key companies in the US and Canada, such as Knix Wear, Inc., Thinx, Inc., and Saalt, LLC, further supports the market expansion in the area. The high awareness of period hygiene products in the area also contributes to the large demand for menstruation underwear. A significant increase in demand for period underwear is also projected in the upcoming years as a result of the numerous initiatives and campaigns undertaken by businesses and producers to enhance public knowledge of menstrual hygiene.