Global Thermal Underwear Market

Thermal Underwear Market Size, Share, Growth Analysis, By Material(Cotton, Synthetic, Wool, and Blends), By Product(Tops, Bottoms, and Sets), By End user(Men, Women, and Kids), By Distribution Channel(Store-based and Non-store-based), By Region - Industry Forecast 2024-2031


Report ID: SQMIG35A2743 | Region: Global | Published Date: April, 2024
Pages: 219 |Tables: 116 |Figures: 67

Thermal Underwear Market Insights

Global Thermal Underwear Market size was valued at USD 7.94 million in 2022 and is poised to grow from USD 8.23 million in 2023 to USD 10.93 million by 2031, growing at a CAGR of 3.61% during the forecast period (2024-2031).

The global thermal underwear market is growing at a high rate and is poised to continue its expansion in the near future. Also known as long underwear or long johns, warm underwear is a two-piece with breast and leg extensions, intended to be worn under regular clothes in colder seasons. Their popularity is particularly evident in cold countries, where individuals search for efficient ways to keep warm in temperate climates. The demand for warm underwear comes from its dual function of comfort and insulating material. These lightweight and warm underwear have essential properties such as water repellency, conductivity, heat retention, flexibility, anti-inactivation, etc. Additionally, heated underwear is valued for its durability, characterized by strength, scratch resistance, and bulletproofing, and making it more durable and reliable for individuals who need effective cold protection.

A notable emerging trend in the thermal underwear market includes incorporating smart technologies and heated materials into these garments. Brands are actively seeking new ways to incorporate heating elements, typically equipped with rechargeable batteries or USB connectivity , allowing consumers to access renewable energy heat in extremely cold conditions. Some smart thermal clothing goes beyond basic insulation, and it has the ability to adjust temperature to match the wearer’s body temperature for a customized and comfortable experience.

Market Snapshot - 2024-2031

Global Market Size

USD 7.94 million

Largest Segment

Cotten

Fastest Growth

Growth Rate

3.61% CAGR

Thermal Underwear Market ($ Bn)
Country Share for North America Region (%)

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Thermal Underwear Market Segmental Analysis

Based on material type, the global thermal underwear market has been segmented into cotton, synthetic, wool, and blends. Based on product type, the global thermal underwear market has been segmented into tops, bottoms, and sets. Based on end users, the global thermal underwear market has been segmented into men, women, and kids. Based on distribution channel, the global thermal underwear market has been segmented into store-based and non-store-based. By region, the global thermal underwear market has been divided into North America, Europe, Asia-Pacific, and Rest of the World.

Analysis by Material

The blend segment emerged as the dominant player in the thermal underwear market, holding the largest market share, and is expected to exhibit the highest compound annual growth rate (CAGR) during the forecast period This segment consists of cotton or cotton is in thermal underwear manufacturing. The widespread use of polyester blend fabrics can be attributed to this blend offering a balance of comfort, durability and protection, making it attractive to consumers. Additionally, heated underwear is available in a variety of materials, such as flannel and capillane, which diversify the market.

Synthetic fabrics play an important role in the thermal underwear market, contributing significantly to the diversity of materials available for this important winter garment. Synthetic fabrics such as polyester and nylon have gained popularity in warm clothes due to their unique properties. Unlike natural fibers, synthetic materials thrive on retaining heat, and absorbing moisture, keeping the wearer dry and comfortable.

Analysis by End-User

The thermal underwear market was dominated by men's segment with the largest market share by 2022, and is expected to maintain a respectable compound annual growth rate (CAGR) of 3.54% throughout the forecast period notwithstanding about being established strongly in men's segment The women's segment is poised to exhibit the highest CAGR during the same forecast period. It shows a remarkable trend in the consumption of underwear heaters among women, indicating a growing preference for products and an increased demand among this population.

The women segment plays a vital role in the growth of the thermal underwear market, representing important and growing consumers with unique tastes and requirements Traditional heated underwear especially for men, but the developing landscape saw a fundamental change according to the manufacturers of Weatherwear the specific needs of women who are more visible are now designed Women's warm underwear with a focus on function and style, and reflect fashion a changing with the desire to have versatile and stylish clothes.

Thermal Underwear Market By Material, 2022 (%)

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Thermal Underwear Market Regional Insights

North America continued to play a dominant role in the global thermal underwear market, commanding a substantial share at 43.60% by 2022, and at a projected compound annual growth rate (CAGR) of 3.52% throughout the forecast period) is expected to reflect sustained growth Several factors for the expansion are attributed to this strong market growth. Notably, an increasing number of women in the workforce has been observed in the US. is regarded as the major factor driving the rise of the thermal underwear market.

Asia Pacific stands out as one of the most profitable regions for manufacturers in the thermal underwear market, commanding a substantial market share of 28.07% of the global Forecast for the region is done optimistically, with a projected compound annual growth rate (CAGR) of 3.73% over the indicated period. The increasing growth of the thermal underwear market in Asia Pacific is intriguingly correlated with the increasing population of the emerging economies in the region thus when these economies are gaining demographic change and population expansion, the demand for underwear heaters increases at the same time.

Thermal Underwear Market By Region, 2024-2031
  • Largest
  • Fastest

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Thermal Underwear Market Dynamics

Drivers

Severe Weather Conditions

  • Demand for warm clothing has increased dramatically in various regions, particularly in the U.S., where many countries have been hit by cold storms and heavy snowfall. In response to this extreme weather, consumers take a variety of approaches to ensure that the frost protection is provided. Traditional warm clothing, such as jackets and sweaters, often fails to fit, leaving consumers looking for new levels of protection. Consequently, there is an increasing trend towards the use of warm underwear to meet this need, as it plays an important role in preserving body temperature and protecting individuals from the dangers of freezing.

Restraints

Proliferation of Informal Sector

  • The thermal underwear market exhibits a deep division with numerous players operating worldwide. The industry is characterized by intense competition, with competitors vying for market share based on factors such as design innovation, product quality, pricing strategies, effective supply chain management, and etc. But the main challenge affecting the growth of key market players is the unorganized proliferation in the sector. The presence of local vendors severely constrains established products, mainly because of the ease of availability, low prices and manufacturing processes preferred by these unorganized players, especially in developing countries.

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Thermal Underwear Market Competitive Landscape

The competitive environment of the global Thermal Underwear market is dynamic and characterized by the presence of a mix of well-established brands, emerging players, and niche producers. Innovation is a key competitive factor.

Top Player’s Company Profiles

  • PVH Corp.
  • HanesBrands Inc
  • Marks and Spencer plc
  • Jockey International Inc
  • Under Armour Inc.
  • Smartwool LLC
  • L.L.Bean Inc.
  • Fruit of the Loom Inc.
  • BodTek
  • Thermajohn

Recent Developments

  • In March 2021, Marks & Spencer marked a milestone in its global expansion strategy with the launch of almost 50 new websites in previously untapped overseas markets This strategy aims to expand the brand's international footprint and increase its geographic presence. This initiative reflected Marks & Spencer’s commitment to reach new audiences with evolving consumer needs in markets around the world.
  • In October 2020, L.L. Bean Inc. demonstrated brand expansion strategy with the opening of four stores in Toronto, Canada. This deliberate effort reflected the company’s commitment to aggressively grow its presence across the country, aimed at gaining a stronger foothold in Canadian retailers Marks & Spencer and L.L. Bean Inc. These strategies are a global expansion in an ever-growing retail sector The importance of adapting to local markets is also highlighted.

Thermal Underwear Key Market Trends

  • Social media has emerged as an important platform offering potential opportunities for product launches and brand building, effectively bridging the gap between marketers and consumers. The proliferation of social media has not only changed the business landscape, but also created new avenues for market players to explore. Platforms such as Facebook, Instagram, Twitter, and YouTube host consistent blog content that plays an important role in increasing thermal underwear sales. Manufacturers use social media channels to promote their brands and with customers achieve meaningful connections by providing exclusive advice and offers. The growing trend of dedicated social media posts focusing on heated underwear in colder climates is further contributing to the product’s popularity.

Thermal Underwear Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyzes the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research. The growth of the global thermal underwear market is increasing, primarily driven by increasing demand from consumers seeking protection from harsh weather. Emergency heated clothing in severe weather conditions is a major driver of market expansion. Furthermore, the strong performance of the retail sector furthers the growth trajectory of the market. While retail outlets play an important role in making warm underwear accessible to more consumers, their strong performance acts as a catalyst for market growth. This relationship with consumer demand for weather-appropriate clothing and retail efficiencies between It is anticipated to foster a steady growth of the global thermal underwear market in the near future.

Report Metric Details
Market size value in 2022 USD 7.94 million
Market size value in 2031 USD 10.93 million
Growth Rate 3.61%
Base year 2023
Forecast period 2024-2031
Forecast Unit (Value) USD Million
Segments covered
  • Material
    • Cotton, Synthetic, Wool, and Blends
  • Product
    • Tops, Bottoms, and Sets
  • End user
    • Men, Women, and Kids
  • Distribution Channel
    • Store-based and Non-store-based
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • PVH Corp.
  • HanesBrands Inc
  • Marks and Spencer plc
  • Jockey International Inc
  • Under Armour Inc.
  • Smartwool LLC
  • L.L.Bean Inc.
  • Fruit of the Loom Inc.
  • BodTek
  • Thermajohn
Customization scope

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Thermal Underwear Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Thermal Underwear Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Thermal Underwear Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Thermal Underwear Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Thermal Underwear Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Thermal Underwear Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Thermal Underwear Market size was valued at USD 7.94 million in 2022 and is poised to grow from USD 8.23 million in 2023 to USD 10.93 million by 2031, growing at a CAGR of 3.61% during the forecast period (2024-2031).

The competitive environment of the Thermal Underwear market is dynamic and characterized by the presence of a mix of well-established brands, emerging players, and niche producers. Innovation is a key competitive factor. 'PVH Corp.', 'HanesBrands Inc', 'Marks and Spencer plc', 'Jockey International Inc', 'Under Armour Inc.', 'Smartwool LLC', 'L.L.Bean Inc.', 'Fruit of the Loom Inc.', 'BodTek', 'Thermajohn'

Demand for warm clothing has increased dramatically in various regions, particularly in the U.S., where many countries have been hit by cold storms and heavy snowfall. In response to this extreme weather, consumers take a variety of approaches to ensure that the frost protection is provided. Traditional warm clothing, such as jackets and sweaters, often fails to fit, leaving consumers looking for new levels of protection. Consequently, there is an increasing trend towards the use of warm underwear to meet this need, as it plays an important role in preserving body temperature and protecting individuals from the dangers of freezing.

Social media has emerged as an important platform offering potential opportunities for product launches and brand building, effectively bridging the gap between marketers and consumers. The proliferation of social media has not only changed the business landscape, but also created new avenues for market players to explore. Platforms such as Facebook, Instagram, Twitter, and YouTube host consistent blog content that plays an important role in increasing thermal underwear sales. Manufacturers use social media channels to promote their brands and with customers achieve meaningful connections by providing exclusive advice and offers. The growing trend of dedicated social media posts focusing on heated underwear in colder climates is further contributing to the product’s popularity.

North America continued to play a dominant role in the thermal underwear market, commanding a substantial share at 43.60% by 2022, and at a projected compound annual growth rate (CAGR) of 3.52% throughout the forecast period) is expected to reflect sustained growth Several factors for the expansion are attributed to this strong market growth. Notably, an increasing number of women in the workforce has been observed in the US. is regarded as the major factor driving the rise of the thermal underwear market.

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Global Thermal Underwear Market

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