Non-Thermal Pasteurization Market Regional Analysis

How Is North America Leading Non-Thermal Pasteurization Adoption?

As per the 2024 non-thermal pasteurization market regional forecast, North America dominated the market and recorded the largest revenue share of over 37.0%, primarily attributed to the sophisticated technological advancements and innovation in coming up with non-thermal pasteurization equipment. The region is also home to a well-developed food & beverage industry, which is readily adopting this new non-thermal pasteurization equipment. Technologically advanced equipment to destroy harmful bacteria and pathogens within a shorter period is driving the market.

U.S. Non-thermal Pasteurization Market Trends

The U.S. non-thermal pasteurization industry is predicted to grow with the rise in population and, in turn, the food & beverage sector. Moreover, the change in taste and awareness of consumers towards the impact of artificial food additives on food products is driving the demand for food preservation without altering the composition, thus propelling the market.

Canada Non-thermal Pasteurization Market Trends

In its growing clean-label food and beverage market, Canada is increasingly adopting non-thermal pasteurization technologies, the most prominent being High-Pressure Processing (HPP). To increase shelf life with product quality, Maple Leaf Foods utilized HPP on its plant-based beef products in 2024. Market growth is driven by regulation supporting lower chemical preservatives and export of minimally processed food to the United States. HPP and Pulsed Electric Field (PEF) technologies are picking up speed in the Canadian market.

How are European Countries Using Non-Thermal Pasteurization to Meet Clean-Label Demands?

Europe's non-thermal pasteurization industry is expanding due to the increased focus on food safety regulations and foodborne disease issues. Non-thermal pasteurization processes such as high-pressure processing, pulsed electric fields, ultraviolet light, and irradiation are becoming popular because they help to enhance food products' shelf life without degrading their nutritional value or taste. Lifestyle and consumer demand for easy-to-prepare and convenient foods are also driving the market growth. Several food industry companies are investing in non-thermal pasteurization technologies to fulfill this need.

Germany Non-thermal Pasteurization Market Trends

The German non-thermal pasteurization market is anticipated to grow as the demand for clean-label foods rises, and strict food safety regulations exist. Germany has rigorous food safety regulations that are upheld by institutions such as the Federal Office of Consumer Protection and Food Safety (BVL). The equipment used to achieve microbial inactivation with the preservation of nutrients makes them suitable to meet the regulatory requirements in the nation.

UK Non-thermal Pasteurization Market Trends

UK food producers are being pushed towards non-thermal pasteurization technologies by consumers' need for ready-to-eat meals without preservatives. One of the established juice production firms, Coldpress, increased its HPP activities in 2025 to supply bigger retail chains such as Tesco. Techniques like HPP and microwave volumetric heating have become increasingly appealing to small and medium-sized food manufacturers, particularly in the juice and dairy industries, because of the UK emphasis on minimizing waste food and complying with EU safety regulations.

France Non-thermal Pasteurization Market Trends

France has experienced a growing interest in Pulsed Electric Field (PEF) technology for pasteurizing wine and juice due to its thriving agri-food sector, To validate PEF for microbial control without altering wine flavor profiles, AgroThermal Systems partnered with a Bordeaux winery in 2024. For the purposes of advancing sustainability objectives and reducing the number of additives used in producing artisan and organic foods, French companies and research establishments are increasingly focusing on non-thermal processes.

What is Driving the Non-Thermal Pasteurization Market Growth in Asia-Pacific?

The Asia Pacific non-thermal pasteurization market will project to witness the greatest CAGR of all geographies during the forecast period. The growth is driven by an increase in demand for safe, fresh, and minimally processed food products, the increasing application of high-pressure processing (HPP) technology, the introduction of new non-thermal pasteurization technologies, such as pulsed electric fields (PEF) and ultrasonic waves, and increased investment and innovations in the Asian pacific market.

South Korea Non-Thermal Pasteurization Market Trends

Sophisticated food processing facilities in South Korea are embracing non-thermal technology like cold plasma and HPP at a fast pace. Emphasizing freshness and shelf life, CJ CheilJedang implemented HPP for its US and Japanese exports of ready meals in 2025. Non-thermal pasteurization is also picking up with K-food makers eager to tap the global market without sacrificing quality, due to extensive government promotion of food-tech innovation and an e-commerce food industry that's booming.

Japan Non-thermal Pasteurization Market Trends

Japanese aging population's demand for secure and nutrient-saving processed foods is boosting the country's non-thermal pasteurization market share. To maintain the flavor and texture of their ready-to-eat soups, Asahi Group used microwave-assisted pasteurization in 2024. Scholarly research teamwork on PEF and ultrasonic technologies is also observed throughout the nation. Non-thermal solutions are being driven into domestic and export-oriented food manufacturing businesses by Japan's technology in small and efficient processing machines.