USD 3.4 billion
Report ID:
SQMIG20I2382 |
Region:
Global |
Published Date: May, 2025
Pages:
194
|Tables:
88
|Figures:
71
Global Non-Thermal Pasteurization Market size was valued at USD 3.4 billion in 2023 and is poised to grow from USD 4.13 billion in 2024 to USD 19.62 billion by 2032, growing at a CAGR of 21.5% during the forecast period (2025-2032).
The global non-thermal pasteurization market growth is significantly driven by the increased demand for dairy foods, poultry, and meat. This can be attributed to a number of factors such as urbanization, higher disposable incomes, and population growth. Food quality and safety-conscious consumers are also fueling growth in demand for pasteurized food products that destroy and remove harmful microorganisms and pathogens without affecting their nutritional value and taste.
At the global level, the capability of non-thermal pasteurization processes to extend the shelf life of food products without adding preservatives follows customer preference and is considered an essential stimulator for growth of the non-thermal pasteurization sector. The non-thermal pasteurization processes such as HPP, PEF, and microwave volumetric heating involve pressure, and microwaves to kill the pathogenic bacteria. Thus, in order to extend the shelf life of food products, the use of preservatives is abolished.
How is AI Transforming the Non-Thermal Pasteurization Market?
AI is transforming the non-thermal pasteurization market outlook through improved food safety, predictive maintenance, and real-time process management. While undergoing processes such as HPP and PEF, AI-powered systems are capable of tracking temperature, pressure, and microbial levels to ensure optimum performance and reduce energy consumption.
Market snapshot - 2025-2032
Global Market Size
USD 3.4 billion
Largest Segment
Solid
Fastest Growth
Liquid
Growth Rate
21.5% CAGR
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Global Non-Thermal Pasteurization Market is segmented by Technique, Form, Application and region. Based on Technique, the market is segmented into High Pressure Processing, Pulse Electric Field, Ultrasonic and Others. Based on Form, the market is segmented into Solid and Liquid. Based on Application, the market is segmented into Food, Beverages and Pharmaceuticals. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
As per the 2024 global non-thermal pasteurization market analysis, the solid category would dominate the market, considering that the non-thermal pasteurization equipment allows solid food items to maintain their natural taste, texture, and appearance. Unlike the traditional preservation equipment, the non-thermal pasteurization equipment does not interfere with the nutritional content nor alter the texture of the solid food. The HPP non-thermal pasteurization equipment treats the solid form of food and thus maintains its sensory attributes.
The liquid segment would be forecast to have a tremendous growth rate for the predicted period based on the ability of equipment to keep liquid food items fresh, flavored, and smelt. Except for that, equipment developed in terms of HPP & PEV technologies could be used for killing lethal microorganisms irrespective of liquid viscosity. In addition, equipment does the job of ensuring beverage manufacturers fulfill stringent food safety regulations and contributes to maintaining industry standards and food regulations.
Based on the 2024 global non-thermal pasteurization market forecast, the high-pressure processing (HPP) segment is dominated with the largest revenue share of 58.7% because of its ability to preserve food products without altering their texture and taste at a relatively lower cost. The HPP inactivates harmful bacteria & pathogens by subjecting them to a high level of pressure. This process extends the shelf life of the food products by inhibiting microbial growth and enzymatic reactions that cause spoilage.
The pulsed electric field segment is predicted to develop significantly because it can treat liquid and semi-liquid foods with little retention of nutrients and flavor by heat. Adoption is being spurred by the need for clean-label drinks and efficient use of energy in processing. Ultrasonic methods are still more specialized and have a slower rate of commercialization beyond R&D and specialty application.
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As per the 2024 non-thermal pasteurization market regional forecast, North America dominated the market and recorded the largest revenue share of over 37.0%, primarily attributed to the sophisticated technological advancements and innovation in coming up with non-thermal pasteurization equipment. The region is also home to a well-developed food & beverage industry, which is readily adopting this new non-thermal pasteurization equipment. Technologically advanced equipment to destroy harmful bacteria and pathogens within a shorter period is driving the market.
The U.S. non-thermal pasteurization industry is predicted to grow with the rise in population and, in turn, the food & beverage sector. Moreover, the change in taste and awareness of consumers towards the impact of artificial food additives on food products is driving the demand for food preservation without altering the composition, thus propelling the market.
In its growing clean-label food and beverage market, Canada is increasingly adopting non-thermal pasteurization technologies, the most prominent being High-Pressure Processing (HPP). To increase shelf life with product quality, Maple Leaf Foods utilized HPP on its plant-based beef products in 2024. Market growth is driven by regulation supporting lower chemical preservatives and export of minimally processed food to the United States. HPP and Pulsed Electric Field (PEF) technologies are picking up speed in the Canadian market.
Europe's non-thermal pasteurization industry is expanding due to the increased focus on food safety regulations and foodborne disease issues. Non-thermal pasteurization processes such as high-pressure processing, pulsed electric fields, ultraviolet light, and irradiation are becoming popular because they help to enhance food products' shelf life without degrading their nutritional value or taste. Lifestyle and consumer demand for easy-to-prepare and convenient foods are also driving the market growth. Several food industry companies are investing in non-thermal pasteurization technologies to fulfill this need.
The German non-thermal pasteurization market is anticipated to grow as the demand for clean-label foods rises, and strict food safety regulations exist. Germany has rigorous food safety regulations that are upheld by institutions such as the Federal Office of Consumer Protection and Food Safety (BVL). The equipment used to achieve microbial inactivation with the preservation of nutrients makes them suitable to meet the regulatory requirements in the nation.
UK food producers are being pushed towards non-thermal pasteurization technologies by consumers' need for ready-to-eat meals without preservatives. One of the established juice production firms, Coldpress, increased its HPP activities in 2025 to supply bigger retail chains such as Tesco. Techniques like HPP and microwave volumetric heating have become increasingly appealing to small and medium-sized food manufacturers, particularly in the juice and dairy industries, because of the UK emphasis on minimizing waste food and complying with EU safety regulations.
France has experienced a growing interest in Pulsed Electric Field (PEF) technology for pasteurizing wine and juice due to its thriving agri-food sector, To validate PEF for microbial control without altering wine flavor profiles, AgroThermal Systems partnered with a Bordeaux winery in 2024. For the purposes of advancing sustainability objectives and reducing the number of additives used in producing artisan and organic foods, French companies and research establishments are increasingly focusing on non-thermal processes.
The Asia Pacific non-thermal pasteurization market will project to witness the greatest CAGR of all geographies during the forecast period. The growth is driven by an increase in demand for safe, fresh, and minimally processed food products, the increasing application of high-pressure processing (HPP) technology, the introduction of new non-thermal pasteurization technologies, such as pulsed electric fields (PEF) and ultrasonic waves, and increased investment and innovations in the Asian pacific market.
Sophisticated food processing facilities in South Korea are embracing non-thermal technology like cold plasma and HPP at a fast pace. Emphasizing freshness and shelf life, CJ CheilJedang implemented HPP for its US and Japanese exports of ready meals in 2025. Non-thermal pasteurization is also picking up with K-food makers eager to tap the global market without sacrificing quality, due to extensive government promotion of food-tech innovation and an e-commerce food industry that's booming.
Japanese aging population's demand for secure and nutrient-saving processed foods is boosting the country's non-thermal pasteurization market share. To maintain the flavor and texture of their ready-to-eat soups, Asahi Group used microwave-assisted pasteurization in 2024. Scholarly research teamwork on PEF and ultrasonic technologies is also observed throughout the nation. Non-thermal solutions are being driven into domestic and export-oriented food manufacturing businesses by Japan's technology in small and efficient processing machines.
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Clean-Label Food Demand
Improved Food Safety and Shelf Life
High Upfront Investment Expenses
Limited Emerging Technology Commercialization
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Market leaders in the highly competitive non-thermal pasteurization market have a strong focus on developing their technological portfolios and global presence. Market leaders such as Hiperbaric, Avure Technologies, and ColdPress are investing in research to enhance existing technologies such as HPP and PEF. Companies are employing technical partnerships, acquisitions, and collaborations to assist them in establishing themselves in the market. Besides, certain companies are also concentrating on delivering tailored food processing solutions as part of their attempt to boost their market share and customer retention.
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, with an increase in customer demand for clean-label, preservative-free, and healthful food products, the global non-thermal pasteurization market is anticipated to grow at a high pace. Since they can potentially prolong shelf life without losing quality, technologies such as HPP, PEF, and ultrasonic are becoming increasingly popular. Obstacles to its commercialization in the form of limited commercialization of new technology and considerable initial investment have to be overcome. The industry is expected to gain from technological advances in artificial intelligence, sustainability, and collaborations among major industry players, with the sector being a dynamic and visionary food processing sector.
Report Metric | Details |
---|---|
Market size value in 2023 | USD 3.4 billion |
Market size value in 2032 | USD 19.62 billion |
Growth Rate | 21.5% |
Base year | 2024 |
Forecast period | 2025-2032 |
Forecast Unit (Value) | USD Billion |
Segments covered |
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Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
Companies covered |
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Table Of Content
Executive Summary
Market overview
Parent Market Analysis
Market overview
Market size
KEY MARKET INSIGHTS
COVID IMPACT
MARKET DYNAMICS & OUTLOOK
Market Size by Region
KEY COMPANY PROFILES
Methodology
For the Non-Thermal Pasteurization Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Non-Thermal Pasteurization Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Non-Thermal Pasteurization Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Non-Thermal Pasteurization Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
Global Non-Thermal Pasteurization Market size was valued at USD 2.21 Billion in 2023 and is poised to grow from USD 2.666 Billion in 2024 to USD 11.29 Billion by 2032, growing at a CAGR of 20.6% in the forecast period (2025-2032).
Market leaders in the highly competitive non-thermal pasteurization market have a strong focus on developing their technological portfolios and global presence. Market leaders such as Hiperbaric, Avure Technologies, and ColdPress are investing in research to enhance existing technologies such as HPP and PEF. Companies are employing technical partnerships, acquisitions, and collaborations to assist them in establishing themselves in the market. Besides, certain companies are also concentrating on delivering tailored food processing solutions as part of their attempt to boost their market share and customer retention. 'Hiperbaric', 'Ventolini', 'ColdPress', 'Chr. Hansen', 'JBT Corporation', 'Pulsemaster', 'Universal Pure', 'PDM Group', 'Teekay', 'Stansted Fluid Power', 'Bosch Packaging Technology', 'Krones AG', 'Bühler Group', 'Thermaflex', 'Multivac'
Customers require food that is chemical-free, additive-free, and preservative-free. This is made possible by non-thermal pasteurization processes such as High-Pressure Processing (HPP) and Pulsed Electric Field (PEF), which maintain food's natural texture and nutritional value without the addition of chemical preservatives and facilitate worldwide market expansion. This highlights the growing trend towards less processing and healthier consumption, particularly in the beverage and ready-to-eat food markets.
Make the Switch to Sustainability and Reduce Waste: One of the key trends driving the growth of the non-thermal pasteurization market is shift towards sustainable food processing. By extending shelf life without preservatives, technologies such as HPP prevent food waste and satisfy consumer and regulatory requirements for green and sustainable practices. Companies are leveraging non-thermal methods to lower their environmental footprint and meet strict food safety and waste legislation as sustainability concerns on a global level grow.
How Is North America Leading Non-Thermal Pasteurization Adoption?
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Report ID: SQMIG20I2382
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