Non-Thermal Pasteurization Market Size

Global Non-Thermal Pasteurization Market size was valued at USD 3.4 billion in 2023 and is poised to grow from USD 4.13 billion in 2024 to USD 19.62 billion by 2032, growing at a CAGR of 21.5% during the forecast period (2025-2032). 

The global non-thermal pasteurization market growth is significantly driven by the increased demand for dairy foods, poultry, and meat. This can be attributed to a number of factors such as urbanization, higher disposable incomes, and population growth. Food quality and safety-conscious consumers are also fueling growth in demand for pasteurized food products that destroy and remove harmful microorganisms and pathogens without affecting their nutritional value and taste.

At the global level, the capability of non-thermal pasteurization processes to extend the shelf life of food products without adding preservatives follows customer preference and is considered an essential stimulator for growth of the non-thermal pasteurization sector. The non-thermal pasteurization processes such as HPP, PEF, and microwave volumetric heating involve pressure, and microwaves to kill the pathogenic bacteria. Thus, in order to extend the shelf life of food products, the use of preservatives is abolished.

• For instance, in February 2024, Suja Juice, a United States-headquartered premium beverage company, stepped up its use of High-Pressure Processing (HPP) on its lines of cold-pressed juices due to growing consumer demand for clean-label, preservative-free products. With HPP, Suja doubled the shelf life of its juices, 15 to 30 days, without adding artificial preservatives while maintaining nutrients and fresh taste.

How is AI Transforming the Non-Thermal Pasteurization Market?

AI is transforming the non-thermal pasteurization market outlook through improved food safety, predictive maintenance, and real-time process management. While undergoing processes such as HPP and PEF, AI-powered systems are capable of tracking temperature, pressure, and microbial levels to ensure optimum performance and reduce energy consumption.

• For example, Coldpress UK used HPP technologies based on artificial intelligence to secure the quality of its juice in 2024. Such innovations encourage acceptance in the market throughout the food and beverage business through better shelf-life forecasts, less spoiling, and fulfilling the need for clean-label, preservative-free products.