Non-Thermal Pasteurization Market Trends

Skyquest Technology's expert advisors have carried out comprehensive research on the non-thermal pasteurization market to identify the major global and regional market trends and growth opportunities for leading players and new entrants in this market. The analysis is based on in-depth primary and secondary research to understand the major market drivers and restraints shaping the future development and growth of the industry.

Non-Thermal Pasteurization Market Dynamics

Non-Thermal Pasteurization Market Drivers

Clean-Label Food Demand

  • Customers require food that is chemical-free, additive-free, and preservative-free. This is made possible by non-thermal pasteurization processes such as High-Pressure Processing (HPP) and Pulsed Electric Field (PEF), which maintain food's natural texture and nutritional value without the addition of chemical preservatives and facilitate worldwide market expansion. This highlights the growing trend towards less processing and healthier consumption, particularly in the beverage and ready-to-eat food markets.

Improved Food Safety and Shelf Life

  • Non-thermal pasteurization is an essential method to minimize food waste as it extends shelf life for perishable food by preventing microbial growth. Technologies such as HPP apply pressure to kill pathogenic germs while maintaining flavor and nutritional value. Consequently, it is highly sought after by food companies that want to ensure product safety without sacrificing quality, which drives growth in both developed and emerging markets.

Non-Thermal Pasteurization Market Restraints

High Upfront Investment Expenses

  • The high cost of the equipment used in non-thermal pasteurization methods such as HPP and ultrasonic can be a major deterrent to its use by small and medium enterprises (SMEs). Large-scale adoption of these technologies is constrained by the high upfront investment needed to build specialized facilities, especially in developing countries where cost factors take precedence.

Limited Emerging Technology Commercialization

  • Though promising, technologies such as microwave volumetric heating and pulsed electric field (PEF) remain at the research and development phase for most of their applications. The global non-thermal pasteurization market penetration is hindered due to a lack of proper commercial application in large-scale food manufacturing. Influence of these technologies on the entire non-thermal pasteurization market will be limited in the absence of further development and scale-up, hindering overall growth.
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Global Non-Thermal Pasteurization Market size was valued at USD 2.21 Billion in 2023 and is poised to grow from USD 2.666 Billion in 2024 to USD 11.29 Billion by 2032, growing at a CAGR of 20.6% in the forecast period (2025-2032).

Market leaders in the highly competitive non-thermal pasteurization market have a strong focus on developing their technological portfolios and global presence. Market leaders such as Hiperbaric, Avure Technologies, and ColdPress are investing in research to enhance existing technologies such as HPP and PEF. Companies are employing technical partnerships, acquisitions, and collaborations to assist them in establishing themselves in the market. Besides, certain companies are also concentrating on delivering tailored food processing solutions as part of their attempt to boost their market share and customer retention. 'Hiperbaric', 'Ventolini', 'ColdPress', 'Chr. Hansen', 'JBT Corporation', 'Pulsemaster', 'Universal Pure', 'PDM Group', 'Teekay', 'Stansted Fluid Power', 'Bosch Packaging Technology', 'Krones AG', 'Bühler Group', 'Thermaflex', 'Multivac'

Customers require food that is chemical-free, additive-free, and preservative-free. This is made possible by non-thermal pasteurization processes such as High-Pressure Processing (HPP) and Pulsed Electric Field (PEF), which maintain food's natural texture and nutritional value without the addition of chemical preservatives and facilitate worldwide market expansion. This highlights the growing trend towards less processing and healthier consumption, particularly in the beverage and ready-to-eat food markets.

Make the Switch to Sustainability and Reduce Waste: One of the key trends driving the growth of the non-thermal pasteurization market is shift towards sustainable food processing. By extending shelf life without preservatives, technologies such as HPP prevent food waste and satisfy consumer and regulatory requirements for green and sustainable practices. Companies are leveraging non-thermal methods to lower their environmental footprint and meet strict food safety and waste legislation as sustainability concerns on a global level grow.

How Is North America Leading Non-Thermal Pasteurization Adoption?

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Global Non-Thermal Pasteurization Market
Non-Thermal Pasteurization Market

Report ID: SQMIG20I2382

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