Global Non-Carbonated Soft Drinks Market

Non-Carbonated Soft Drinks Market Size, Share, Growth Analysis, By Product Type(Fruit juices, sports drinks, iced tea, energy drinks), By Distribution Channel(Supermarkets/hypermarkets, convenience stores, online channels, and others), By Region - Industry Forecast 2024-2031


Report ID: SQMIG30G2018 | Region: Global | Published Date: March, 2024
Pages: 198 |Tables: 67 |Figures: 75

Non-Carbonated Soft Drinks Market Insights

Global Non-Carbonated Soft Drinks Market size was valued at USD 139.78 billion in 2022 and is poised to grow from USD 149.2 billion in 2023 to USD 254.83 billion by 2031, growing at a CAGR of 6.9% during the forecast period (2024-2031).

The Global Non-Carbonated Soft Drinks Market is rapidly growing, attracting a significant attention from consumers, manufacturers, and investors. Non-carbonated soft drinks, also known as still or flat drinks, refer to beverages that are not carbonated or fizzy, such as fruit juices, sports drinks, iced tea, energy drinks, and functional beverages. The market has experienced significant growth in recent years; this growth is driven by changing consumer preferences towards healthier and natural beverages and increasing awareness among consumers about the harmful effects of carbonated soft drinks. 

Non-carbonated soft drinks are perceived as healthier and more natural, with many consumers preferring beverages made with natural ingredients and without artificial sweeteners or preservatives. This trend is particularly significant among young generation, increasingly interested in health and fitness. Furthermore, the growing health and wellness trend is driving the demand for functional and fortified non-carbonated soft drinks that offer additional health benefits such as improved digestion, immunity, and energy. 

Manufacturers are responding to this trend by introducing innovative and healthier beverage options to meet the evolving needs of consumers. Despite the positive market outlook, some challenges face the non-carbonated soft drinks market, such as fluctuations in raw material prices and the stringent regulations and taxes imposed by governments to reduce the consumption of sugar-sweetened beverages.

US Non-Carbonated Soft Drinks Market is poised to grow at a sustainable CAGR for the next forecast year.

Market Snapshot - 2024-2031

Global Market Size

USD 139.78 billion

Largest Segment

Supermarkets/hypermarkets

Fastest Growth

Supermarkets/hypermarkets

Growth Rate

6.9% CAGR

Global Non-Carbonated Soft Drinks Market 2021-2030 ($ Bn)
Country Share for Asia Pacific Region- 2021 (%)

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Non-Carbonated Soft Drinks Market Segmental Analysis

Global Non-Carbonated Soft Drinks Market is segmented on the basis of product type, distribution channel and region. By product type, the market is segmented into fruit juices, sports drinks, iced tea, energy drinks, functional beverages, and others. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, online channels, and others. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Non-Carbonated Soft Drinks Market Analysis by Product Type

The fruit juices segment dominated the global non-carbonated soft drinks market. The fruit juices segment held the largest share of the market in 2022, accounting for more than 35% of the global market. This can be attributed to consumers' increasing demand for healthy and natural beverages, as fruit juices are known for their high nutritional value and natural flavors. Additionally, the rising awareness of the health benefits of fruits and vegetables is also contributing to the growth of the fruit juices segment.

The functional beverages segment is expected to grow at the fastest CAGR. This can be attributed to the increasing demand for beverages that offer additional health benefits beyond hydration, such as immune support, energy boosting, and weight management. Functional beverages are formulated with added vitamins, minerals, and other ingredients to provide specific health benefits to consumers. The growing trend of health and wellness is driving the demand for functional beverages, making it the fastest-growing segment in the non-carbonated soft drinks market.

Non-Carbonated Soft Drinks Market Analysis by Distribution Channel

The supermarkets/hypermarkets segment dominated the non-carbonated soft drinks market. This can be attributed to the widespread availability of non-carbonated soft drinks in supermarkets and hypermarkets, which are the go-to destinations for consumers purchasing groceries and beverages. These retail channels offer a wide range of non-carbonated soft drinks, providing consumers with easy access to their favorite beverages.

The online channels segment is expected to grow at the fastest CAGR. This can be attributed to the increasing penetration of e-commerce platforms and the rising popularity of online shopping among consumers. Online channels offer several advantages to consumers, such as convenience, wider product selection, and doorstep delivery, which drive the segment’s growth. Additionally, the COVID-19 pandemic has accelerated the shift towards online shopping, as consumers seek to avoid crowded public places and practice social distancing.

Global Non-Carbonated Soft Drinks Market Size By Distribution Channel 2021(%), 2023 (%)

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Non-Carbonated Soft Drinks Market Regional Insights

The Asia-Pacific region dominated the global non-carbonated soft drinks market in 2022. The dominance of the large and growing population in the region, rising disposable incomes, and changing consumer preferences towards healthier and natural beverages. The population of the Asia-Pacific region is estimated to be over 4.5 billion people, making it the most populous region in the world. The large population provides a huge potential consumer base for non-carbonated soft drinks, perceived as healthier alternatives to carbonated soft drinks. Furthermore, rising disposable incomes in countries such as China, Japan, and India enable consumers to afford premium non-carbonated soft drinks that offer additional health benefits.

The Middle East and Africa region is expected to be the fastest-growing region in the non-carbonated soft drinks market. The growth to the increasing demand for natural and organic beverages, as well as the growing health and wellness trend in the region. The Middle East and Africa region has a relatively smaller population compared to Asia-Pacific, but the increasing health consciousness and the adoption of Western diets are driving the demand for healthier beverages such as coconut water, herbal tea, and functional beverages. Additionally, the growing investments in the food and beverage sector and the tourism industry in the region are expected to further drive the growth of the non-carbonated soft drinks market.

Global Non-Carbonated Soft Drinks Market Size By Geography, 2021-2030, 2024-2031
  • Largest
  • Fastest

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Non-Carbonated Soft Drinks Market Dynamics

Non-Carbonated Soft Drinks Market Drivers

Increasing Health and Wellness Awareness

  • One of the major drivers of the non-carbonated soft drinks market is the growing awareness of the health risks associated with the consumption of carbonated soft drinks. 
  • Consumers are becoming more health-conscious and actively seeking beverages that offer health benefits. Non-carbonated soft drinks such as fruit juices, sports drinks, and bottled water are perceived as healthier alternatives to carbonated soft drinks. Manufacturers are capitalizing on this trend by offering a wide variety of non-carbonated soft drinks that are low in sugar, calories, and artificial additives.

Non-Carbonated Soft Drinks Market Restraints

Fluctuations in Raw Material Prices

  • One of the major restraints of the non-carbonated soft drinks market is the fluctuations in the prices of raw materials such as fruits, vegetables, and natural sweeteners. These raw materials are essential for producing non-carbonated soft drinks, and any sudden increase in their prices can significantly impact manufacturers' profit margins. Additionally, the seasonal availability of some raw materials also challenges the non-carbonated soft drinks market, as it can lead to supply shortages and price increases.

Stringent Regulations and Taxes

  • Another restraint of the non-carbonated soft drinks market is the stringent regulations and taxes imposed by governments to reduce the consumption of sugar-sweetened beverages. In many countries, there are taxes on sugar-sweetened beverages, and some governments have also implemented labelling requirements and restrictions on marketing and advertising. These regulations and taxes can increase the cost of production and distribution for manufacturers and limit the availability of non-carbonated soft drinks in some markets. 
  • Additionally, the increasing demand for organic and natural ingredients in non-carbonated soft drinks has led to more stringent regulations on the use of certain ingredients, which can also pose a challenge to manufacturers.

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Non-Carbonated Soft Drinks Market Competitive Landscape

The Global Non-Carbonated Soft Drinks Market is highly competitive, with many global and regional players operating. The major players in the market are continuously expanding their products portfolio and strengthening their distribution networks to gain a competitive edge. The key companies are adopting various strategies such as mergers and acquisitions, partnerships, and collaborations to increase their market share and expand their customer base. In addition, they are investing in research and development to launch new products with unique flavors and ingredients. With the growing demand for healthy and natural beverages, companies are also focusing on developing products that cater to this trend.

Non-Carbonated Soft Drinks Market Top Player’s Company Profiles

  • Danone S.A. (France)
  • Dr Pepper Snapple Group, Inc. (US)
  • Suntory Holdings Limited (Japan)
  • Asahi Group Holdings, Ltd. (Japan)
  • Unilever PLC (UK)
  • Britvic PLC (UK)
  • Keurig Dr Pepper Inc. (US)
  • The Kraft Heinz Company (US)
  • Monster Beverage Corporation (US)
  • Red Bull GmbH (Austria)
  • National Beverage Corp. (US)
  • JAB Holding Company (Luxembourg)
  • ITO EN, Ltd. (Japan)
  • Ocean Spray Cranberries, Inc. (US)
  • Hain Celestial Group, Inc. (US)
  • Arizona Beverages USA LLC (US)
  • Dydo Group Holdings, Inc. (Japan)

Non-Carbonated Soft Drinks Market Recent Developments

  • In December 2021, Coca-Cola introduced its first-ever paper bottle prototype for its AdeZ plant-based drinks.
  • In December 2021, nestle invested $2.5 billion in sustainable packaging solutions, including developing more plant-based materials and reusable packaging for its non-carbonated beverages..
  • In October 2021, Coca-Cola launched a new line of functional beverages in the United States, including a non-carbonated drink called Coca-Cola with Coffee.

Non-Carbonated Soft Drinks Key Market Trends

  • Innovative flavors and packaging: Beverage manufacturers are introducing innovative flavors and packaging to attract consumers. For instance, some companies are introducing unique flavors such as cucumber, ginger, and lavender in their non-carbonated beverages. Additionally, companies are using sustainable and eco-friendly packaging materials to appeal to environmentally conscious consumers.
  • Growing popularity of energy drinks: The non-carbonated energy drinks are becoming increasingly popular among consumers, particularly younger consumers looking for a quick energy boost without the sugar and calories found in carbonated soft drinks.
  • Increasing demand in emerging markets: The demand for non-carbonated soft drinks is increasing in emerging markets such as Asia-Pacific, Latin America, and the Middle East. This is due to rising incomes, changing lifestyles, and an increasing focus on health and wellness among consumers in these regions.

Non-Carbonated Soft Drinks Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.

According to the Global Non-Carbonated Soft Drinks Market report analysis, the market has seen a steady growth in recent years, driven by increasing health awareness among consumers and growing demand for functional beverages. The fruit juice segment is the largest segment of the non-carbonated soft drinks market, accounting for a significant share of the market in 2022. This is due to consumers' high demand for natural and healthy beverages. The sports drink segment is also growing at a significant pace, owing to the increasing demand for beverages that enhance physical performance and hydration. In terms of distribution channels, supermarkets/hypermarkets are the dominant segment, with a significant market share. This is due to the high penetration of supermarkets and hypermarkets in urban areas and the ease of access to a wide range of non-carbonated soft drinks. However, the online channel segment is expected to have fastest growth during the forecast period, owing to the increasing use of e-commerce platforms and the convenience they offer consumers. Asia-Pacific is the dominating region in terms of market share, driven by the growing population, changing lifestyles, and increasing disposable income of consumers.

Report Metric Details
Market size value in 2023 USD 139.78 billion
Market size value in 2031 USD 254.83 billion
Growth Rate 6.9%
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Product Type
    • Fruit juices, sports drinks, iced tea, energy drinks, functional beverages, and others
  • Distribution Channel
    • Supermarkets/hypermarkets, convenience stores, online channels, and others
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Danone S.A. (France)
  • Dr Pepper Snapple Group, Inc. (US)
  • Suntory Holdings Limited (Japan)
  • Asahi Group Holdings, Ltd. (Japan)
  • Unilever PLC (UK)
  • Britvic PLC (UK)
  • Keurig Dr Pepper Inc. (US)
  • The Kraft Heinz Company (US)
  • Monster Beverage Corporation (US)
  • Red Bull GmbH (Austria)
  • National Beverage Corp. (US)
  • JAB Holding Company (Luxembourg)
  • ITO EN, Ltd. (Japan)
  • Ocean Spray Cranberries, Inc. (US)
  • Hain Celestial Group, Inc. (US)
  • Arizona Beverages USA LLC (US)
  • Dydo Group Holdings, Inc. (Japan)
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Non-Carbonated Soft Drinks Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Non-Carbonated Soft Drinks Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Non-Carbonated Soft Drinks Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Non-Carbonated Soft Drinks Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Non-Carbonated Soft Drinks Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Non-Carbonated Soft Drinks Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Non-Carbonated Soft Drinks Market size was valued at USD 264.10 billion in 2021 and is poised to grow from USD 274.93 billion in 2022 to USD 379.16 billion by 2030, at a CAGR of 4.10% during the forecast period (2023-2030).

The Non-Carbonated Soft Drinks Market is highly competitive, with many and regional players operating. The major players in the market are continuously expanding their products portfolio and strengthening their distribution networks to gain a competitive edge. The key companies are adopting various strategies such as mergers and acquisitions, partnerships, and collaborations to increase their market share and expand their customer base. In addition, they are investing in research and development to launch new products with unique flavors and ingredients. With the growing demand for healthy and natural beverages, companies are also focusing on developing products that cater to this trend. 'Nestle S.A. (Switzerland)', 'PepsiCo, Inc. (US)', 'Coca-Cola Company (US)', 'Danone S.A. (France)', 'Dr Pepper Snapple Group, Inc. (US)', 'Suntory Holdings Limited (Japan)', 'Asahi Group Holdings, Ltd. (Japan)', 'Unilever PLC (UK)', 'Britvic PLC (UK)', 'Keurig Dr Pepper Inc. (US)', 'The Kraft Heinz Company (US)', 'Monster Beverage Corporation (US)', 'Red Bull GmbH (Austria)', 'National Beverage Corp. (US)', 'JAB Holding Company (Luxembourg)', 'ITO EN, Ltd. (Japan)', 'Ocean Spray Cranberries, Inc. (US)', 'Hain Celestial Group, Inc. (US)', 'Arizona Beverages USA LLC (US)', 'Dydo Group Holdings, Inc. (Japan)'

One of the major drivers of the non-carbonated soft drinks market is the growing awareness of the health risks associated with the consumption of carbonated soft drinks. Consumers are becoming more health-conscious and actively seeking beverages that offer health benefits. Non-carbonated soft drinks such as fruit juices, sports drinks, and bottled water are perceived as healthier alternatives to carbonated soft drinks. Manufacturers are capitalizing on this trend by offering a wide variety of non-carbonated soft drinks that are low in sugar, calories, and artificial additives.

Innovative flavors and packaging: Beverage manufacturers are introducing innovative flavors and packaging to attract consumers. For instance, some companies are introducing unique flavors such as cucumber, ginger, and lavender in their non-carbonated beverages. Additionally, companies are using sustainable and eco-friendly packaging materials to appeal to environmentally conscious consumers.

The Asia-Pacific region dominated the non-carbonated soft drinks market in 2022. The dominance of the large and growing population in the region, rising disposable incomes, and changing consumer preferences towards healthier and natural beverages. The population of the Asia-Pacific region is estimated to be over 4.5 billion people, making it the most populous region in the world. This large population provides a huge potential consumer base for non-carbonated soft drinks, perceived as healthier alternatives to carbonated soft drinks. Furthermore, rising disposable incomes in countries such as China, Japan, and India enable consumers to afford premium non-carbonated soft drinks that offer additional health benefits.

Non-Carbonated Soft Drinks Market size was valued at USD 139.78 billion in 2022 and is poised to grow from USD 149.2 billion in 2023 to USD 254.83 billion by 2031, growing at a CAGR of 6.9% during the forecast period (2024-2031).

The Non-Carbonated Soft Drinks Market is highly competitive, with many and regional players operating. The major players in the market are continuously expanding their products portfolio and strengthening their distribution networks to gain a competitive edge. The key companies are adopting various strategies such as mergers and acquisitions, partnerships, and collaborations to increase their market share and expand their customer base. In addition, they are investing in research and development to launch new products with unique flavors and ingredients. With the growing demand for healthy and natural beverages, companies are also focusing on developing products that cater to this trend. 'Nestle S.A. (Switzerland)', 'PepsiCo, Inc. (US)', 'Coca-Cola Company (US)', 'Danone S.A. (France)', 'Dr Pepper Snapple Group, Inc. (US)', 'Suntory Holdings Limited (Japan)', 'Asahi Group Holdings, Ltd. (Japan)', 'Unilever PLC (UK)', 'Britvic PLC (UK)', 'Keurig Dr Pepper Inc. (US)', 'The Kraft Heinz Company (US)', 'Monster Beverage Corporation (US)', 'Red Bull GmbH (Austria)', 'National Beverage Corp. (US)', 'JAB Holding Company (Luxembourg)', 'ITO EN, Ltd. (Japan)', 'Ocean Spray Cranberries, Inc. (US)', 'Hain Celestial Group, Inc. (US)', 'Arizona Beverages USA LLC (US)', 'Dydo Group Holdings, Inc. (Japan)'

One of the major drivers of the non-carbonated soft drinks market is the growing awareness of the health risks associated with the consumption of carbonated soft drinks. 

Innovative flavors and packaging: Beverage manufacturers are introducing innovative flavors and packaging to attract consumers. For instance, some companies are introducing unique flavors such as cucumber, ginger, and lavender in their non-carbonated beverages. Additionally, companies are using sustainable and eco-friendly packaging materials to appeal to environmentally conscious consumers.

The Asia-Pacific region dominated the non-carbonated soft drinks market in 2022. The dominance of the large and growing population in the region, rising disposable incomes, and changing consumer preferences towards healthier and natural beverages. The population of the Asia-Pacific region is estimated to be over 4.5 billion people, making it the most populous region in the world. The large population provides a huge potential consumer base for non-carbonated soft drinks, perceived as healthier alternatives to carbonated soft drinks. Furthermore, rising disposable incomes in countries such as China, Japan, and India enable consumers to afford premium non-carbonated soft drinks that offer additional health benefits.

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Global Non-Carbonated Soft Drinks Market

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