Global Non-Alcoholic Drinks Market

Global Non-Alcoholic Drinks Market Size, Share, Growth Analysis, By Type(Carbonated Soft Drinks (CSD), Ready-to-Drink Coffee & Tea), By Distribution channel(Supermarkets/Hypermarkets, Food Services Sector) - Industry Forecast 2024-2031


Report ID: SQMIG30G2047 | Region: Global | Published Date: March, 2024
Pages: 198 | Tables: 67 | Figures: 65

Global Non-Alcoholic Drinks Market Insights

Global Non-Alcoholic Drinks Market size was valued at USD 772 billion in 2022 and is poised to grow from USD 822.18 billion in 2023 to USD 1360.70 billion by 2031, growing at a CAGR of 6.5% in the forecast period (2024-2031).

As consumer acceptance of the no-alcohol and low-alcohol categories continues to rise, manufacturers within the market are actively aligning with these emerging trends, employing innovative approaches to evolve their existing product portfolios. This strategic move sets a positive trajectory for future growth prospects. The influence of consumers gravitating towards non-alcoholic beverages has spurred the creation of a distinct segment of premium, intricately flavored soft drinks tailored to mature palates. A study like the Waitrose Food and Drink Report from October 2021 reveals a consistent yearly increase of 22% in searches for alcohol-free drinks, underscoring the demand shift.

Brands have been quick to respond to these evolving trends by introducing novel offerings or expanding their current product lines. A noteworthy example is U.S.-based tea brand Good Earth, which broadened its U.K. product range in May 2020. Their portfolio encompasses an array of fruit & herbal, green, and black teas, alongside original and flavored kombucha variants, all blended with natural ingredients. Furthermore, the 2022 Bacardi Cocktail Trends Report discloses that approximately 58% of global consumers are transitioning towards non-alcoholic and low-ABV cocktails and beverages.

Concurrently, the growing embrace of no-alcohol and low-alcohol categories has prompted manufacturers to innovate their current product offerings, a strategy poised to drive future growth. The escalating consumer consciousness regarding the health merits of bottled water is expected to propel this segment. The preference for bottled water over regular water, especially among younger consumers, fuels product sales. Responding to this trend, numerous eateries are incorporating diverse bottled water options.

The rapid proliferation of restaurants worldwide is also projected to significantly augment the demand for bottled water in the coming years. Additionally, consumer aspirations for improved physical well-being have led to a preference for beverages devoid of alcohol content. Goliath Consulting Group's 2021 Beverage Trends Report underscores this, highlighting consumer preferences for zero-proof spirits, alcohol-free cocktails, and low-calorie, low-carb drinks, particularly in countries like the U.S. and the U.K. These evolving trends are creating fresh avenues for beverage manufacturers to explore and seize new opportunities in the market.

US Non-Alcoholic Drinks Market is poised to grow at a sustainable CAGR for the next forecast year.

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Global Non-Alcoholic Drinks Market size was valued at USD 772 billion in 2022 and is poised to grow from USD 822.18 billion in 2023 to USD 1360.70 billion by 2031, growing at a CAGR of 6.5% in the forecast period (2024-2031).

The competitive landscape of the global non-alcoholic drinks market is a dynamic and highly competitive arena, dominated by renowned industry giants and innovative emerging players. Key players like The Coca-Cola Company and PepsiCo, Inc. engage in fierce rivalry as they vie for market supremacy. These industry titans consistently introduce new flavors, packaging, and marketing strategies to maintain their market share and expand their global footprint. 'The Coca-Cola Company - USA', 'PepsiCo, Inc. - USA', 'Nestlé S.A. - Switzerland', 'Keurig Dr Pepper Inc. - USA', 'Suntory Holdings Limited - Japan', 'Danone S.A. - France', 'The Starbucks Corporation - USA', 'Red Bull GmbH - Austria', 'Monster Beverage Corporation - USA', 'Ocean Spray Cranberries, Inc. – USA'

In regions with strong cultural or religious beliefs against alcohol consumption, the demand for non-alcoholic beverages remains robust, creating a stable market base.

Digital Marketing and E-commerce: Brands leverage digital platforms and e-commerce to reach wider audiences, offering convenience and direct-to-consumer sales channels, especially during the pandemic.

In the year 2022, the global market was led by the North America region, which secured a dominant position by contributing over 24.55% of the total revenue. This region, notably the United States, serves as a hub for numerous globally recognized beverage manufacturers. However, factors such as the increasing obesity rates in the U.S. and Mexico, coupled with governmental sugar product taxes, have curbed the demand for Carbonated Soft Drinks (CSDs), a subset of non-alcoholic beverages. Consequently, there is a growing preference for low-calorie beverages containing non-nutritive sweeteners.

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Global Non-Alcoholic Drinks Market

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