What is the key driver of Global Canned Alcoholic Beverages Market?

The popularity of Ready-to-Drink (RTD) cocktails has been on the rise in recent years due to their convenience and taste. These cocktails are pre-mixed and packaged, eliminating the need for consumers to buy and mix ingredients themselves. This makes them a convenient option for those who want to enjoy a cocktail without the hassle of preparing one from scratch. Canned alcoholic beverages provide an ideal platform for RTD cocktails. The cans are the perfect size for single servings and are easy to transport and store. They also provide a durable packaging option that is less likely to break than glass bottles, making them an ideal option for outdoor events such as concerts and festivals. In addition to convenience, canned RTD cocktails also offer a wide range of flavors and varieties, catering to different tastes and preferences. From classic cocktails like margaritas and mojitos to innovative new flavors, consumers can choose from a diverse range of options. The growth in popularity of RTD cocktails has also led to an increase in innovation in the canned alcoholic beverages market. Manufacturers are constantly introducing new flavors and combinations to cater to the evolving tastes of consumers.

What is the key market trend for Global Canned Alcoholic Beverages Market?

The market for hard seltzers has been on the rise in recent years due to the growing demand for low-calorie, low-sugar, and low-alcohol beverage options, especially among younger consumers. This trend can be attributed to the increasing health consciousness of consumers who are seeking healthier beverage alternatives that align with their dietary needs and lifestyle choices. Hard seltzers are a type of alcoholic beverage that typically contain carbonated water, alcohol, and fruit flavors. They have gained popularity due to their light and refreshing taste and are often perceived as a healthier alternative to other alcoholic beverages due to their lower calorie and sugar content. As a result of the growing demand for hard seltzers, many companies have introduced their own hard seltzer products in the market. These products come in a variety of flavors and are marketed towards consumers who are seeking a healthier and more convenient option for alcoholic beverages. Some of the leading brands in the hard seltzer category include White Claw, Truly, Bon & Viv, and Bud Light Seltzer, among others.

Global Canned Alcoholic Beverages Market Size, Share, Growth Analysis, By Product Type(Bear, Cider), By Distribution channel(Supermarkets/ hypermarkets, liquor store), By Packaging type(Slim can, standard Cans), By Price range(Economy, mid range) - Industry Forecast 2024-2031

Report ID: SQMIG30E2030 | Region: Global | Published Date: February, 2024
Pages: 157 | Tables: 123 | Figures: 78

Global Canned Alcoholic Beverages Market Insights

Canned Alcoholic Beverages Market size was valued at USD 10.01 billion in 2021 and is poised to grow from USD 12.2 billion in 2022 to USD 59.49 billion by 2030, growing at a CAGR of 21.9% in the forecast period (2023-2030).

Canned alcoholic beverages are becoming popular since It Offers several advantages like convenience, durability, sustainability, variety, and affordability.

One of the most significant advantages of canned alcoholic beverages is their convenience. They are incredibly easy to carry, store, and consume, making them an excellent choice for people on the go. The lightweight and compact nature of canned alcoholic beverages makes them easy to transport, and they do not require any special storage conditions. This convenience makes them perfect for outdoor activities such as camping, hiking, and picnics, where portability and ease of use are crucial. Canned alcoholic beverages are also highly durable, which adds to their appeal. They have a longer shelf life and are less prone to breakage than traditional glass bottles. This durability makes them safer and more convenient to handle, as well as better suited for use in settings such as concerts and festivals.

In comparison to traditional glass bottle packaging, the canned alcoholic beverage market is more sustainable. This is because cans are fully recyclable and have a lower carbon footprint than glass bottles. Unlike glass bottles, which require a significant amount of energy to produce, cans are made from aluminum, which is highly recyclable. In fact, aluminum cans can be recycled infinitely without losing their quality. Recycling cans not only reduces the amount of waste that ends up in landfills but also conserves energy and natural resources. Furthermore, it can have a lower carbon footprint than glass bottles. This is because cans are lighter in weight, which reduces the transportation carbon footprint. A truck or a plane can carry more cans per shipment than glass bottles, reducing the number of trips needed to transport the same amount of product. As a result, less fuel is consumed, leading to a lower carbon footprint. Additionally, the manufacturing process for cans involves less energy consumption than that of glass bottles. This means that the production of cans generates fewer greenhouse gasses, which contribute to climate change.

US Canned Alcoholic Beverages Market is poised to grow at a sustainable CAGR for the next forecast year.

Market snapshot - 2024-2031

Global Market Size

USD 10.01 billion

Largest Segment

Hard seltzers.

Fastest Growth

Wine.

Growth Rate

21.9% CAGR

Global canned alcoholic beverages Market 2021-2030 ($ Bn)

Country Share for North America Region- 2021 (%)

Global canned alcoholic beverages Market Size By Product-Type 2021-2030 ($ Bn)

Global canned alcoholic beverages Market Size By Product-Type2021-2030 (%)

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Global Canned Alcoholic Beverages Market Segmental Analysis

Global Canned Alcoholic Beverages Market is segmented on the basis of Product type, distribution channel, packaging type, alcohol content, price range,and region. By Product type, the market is segmented into Beer cider, wine, cocktails, hard seltzers, and others. By Distribution channel, the market is segmented into Supermarkets /hypermarkets, liquor stores, online retail, convenience store, and others. By Packaging type, the market is segmented into Slim cans, standard cans, and others. By Price range, the market is segmented into Economy, mid-range, premium, and others. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Global canned alcoholic beverages Market By Product-Type2021(%), 2023 (%)

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Global Canned Alcoholic Beverages Market Regional Insights

The global market for canned alcoholic beverages was majorly dominated by North America, accounting for over 94.0% of the revenue share. The increasing availability and growing per capita expenditure on alcohol in the region are expected to drive market growth. According to the Consumer Expenditure Survey data released by the Bureau of Labor Statistics in 2019, an average consumer in the U.S. spends around USD 579 annually on alcohol. Additionally, binge drinking and heavy alcohol consumption among adults aged 18 and above are also anticipated to boost market growth.

On the other hand, Asia Pacific is the fastest-growing region for canned alcoholic beverages and is expected to witness a CAGR of 29.2%. The rapid expansion of the alcohol industry, along with fast-growing economies, is the primary factor propelling the market demand for canned alcoholic beverages in the region. The presence of young consumers, rising wages, and increased affordability of alcohol are expected to drive market growth during the forecast period. Moreover, the launch of new products by domestic and international distilleries and wineries is anticipated to accelerate the growth of the industry in the region.

Global canned alcoholic beverages Market By Geography, 2021-2030, 2024-2031

Largest
Fastest

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Global Canned Alcoholic Beverages Market Dynamics

Canned Alcoholic Beverages Market Drivers

Growing Popularity of Ready-To-Drink Cocktails to Bolster Market Growth

The popularity of Ready-to-Drink (RTD) cocktails has been on the rise in recent years due to their convenience and taste. These cocktails are pre-mixed and packaged, eliminating the need for consumers to buy and mix ingredients themselves. This makes them a convenient option for those who want to enjoy a cocktail without the hassle of preparing one from scratch. Canned alcoholic beverages provide an ideal platform for RTD cocktails. The cans are the perfect size for single servings and are easy to transport and store. They also provide a durable packaging option that is less likely to break than glass bottles, making them an ideal option for outdoor events such as concerts and festivals. In addition to convenience, canned RTD cocktails also offer a wide range of flavors and varieties, catering to different tastes and preferences. From classic cocktails like margaritas and mojitos to innovative new flavors, consumers can choose from a diverse range of options. The growth in popularity of RTD cocktails has also led to an increase in innovation in the canned alcoholic beverages market. Manufacturers are constantly introducing new flavors and combinations to cater to the evolving tastes of consumers.

Canned Alcoholic Beverages Market Restraints

Growing Regulatory Concerns to Hinder Market Growth

One of the major restraints for the canned alcoholic beverages market is the challenging regulatory environment around alcoholic beverages. Different countries have their own set of laws and regulations governing the production, distribution, and sale of alcoholic beverages. These laws can vary widely in terms of alcohol content, labeling, and packaging requirements. Some countries have strict regulations around the use of cans as a packaging option for alcoholic beverages, which can impact the growth of the canned alcoholic beverages market. For example, some countries require warning labels on alcoholic beverages, which may take up valuable space on a can and impact the branding and marketing of the product. Other countries may have restrictions on the alcohol content or the size of the can that can be used for alcoholic beverages. All these regulatory hurdles can impact the adoption of canned alcoholic beverages and slow down the growth of the market.

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Global Canned Alcoholic Beverages Market Competitive Landscape

The canned alcoholic beverages market has witnessed significant growth in recent years, driven by changing consumer preferences and increasing demand for convenient and portable alcoholic beverages. Competition intensity is extremely high as several key players are looking for market shares. The competition in the canned alcoholic beverages market is primarily based on factors such as product innovation, price, distribution channels, and marketing and advertising strategies. Companies are constantly introducing new and innovative products to attract customers and gain a competitive edge in the market. In addition to traditional alcoholic beverages such as beer and wine, companies are also introducing flavored malt beverages, hard seltzers, and other alcoholic drinks in cans to cater to the changing preferences of consumers. The increasing popularity of these drinks has led to more players entering the market, intensifying the competition. Marketing and advertising strategies play a critical role in building brand recognition and attracting customers in this highly competitive market. Companies that can effectively promote their products through social media, influencer marketing, and other channels are more likely to gain a competitive edge.

Canned Alcoholic Beverages Market Top Player’s Company Profiles

Anheuser-Busch InBev SA/NV
Bacardi Limited
Brown-Forman Corporation
Constellation Brands, Inc.
Diageo plc
E.&J. Gallo Winery
Heineken N.V.
Kirin Holdings Company, Limited
Kopparberg Brewery AB
Mike's Hard Lemonade Co.
Molson Coors Beverage Company
Pernod Ricard S.A.
Suntory Beverage & Food Limited
The Boston Beer Company, Inc.
The Coca-Cola Company
The Hershey Company
The Wine Group Inc.
Truly Hard Seltzer
White Claw Seltzer Works
ZIGMA Hard Seltzer

Canned Alcoholic Beverages Market Recent Developments

In April 2022, Constellation Brands completed the acquisition of the remaining shares of Austin Cocktails, a craft-cocktail business based in Austin, Texas, that was founded by two sisters, Jill Burns and Kelly Gasink, in 2012. The company distributes high-end premixed cocktails in a variety of flavors, including Cucumber Vodka Mojito, Ruby Red Cocktail, Perfect Bergamot Orange Margarita, Peppered Maple Blood Orange Bourbon Cocktail, and New School Gin Mule, all of which have an alcohol content of 12% to 15%. Austin Cocktails' products were distributed in 28 states in the previous year, demonstrating its widespread reach.

Global Canned Alcoholic Beverages Key Market Trends

The market for hard seltzers has been on the rise in recent years due to the growing demand for low-calorie, low-sugar, and low-alcohol beverage options, especially among younger consumers. This trend can be attributed to the increasing health consciousness of consumers who are seeking healthier beverage alternatives that align with their dietary needs and lifestyle choices. Hard seltzers are a type of alcoholic beverage that typically contain carbonated water, alcohol, and fruit flavors. They have gained popularity due to their light and refreshing taste and are often perceived as a healthier alternative to other alcoholic beverages due to their lower calorie and sugar content. As a result of the growing demand for hard seltzers, many companies have introduced their own hard seltzer products in the market. These products come in a variety of flavors and are marketed towards consumers who are seeking a healthier and more convenient option for alcoholic beverages. Some of the leading brands in the hard seltzer category include White Claw, Truly, Bon & Viv, and Bud Light Seltzer, among others.

Global Canned Alcoholic Beverages Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.

After conducting a comprehensive analysis of the global canned alcoholic beverages market, we anticipate significant growth during the forecast period. One of the main reasons for this expected growth is the numerous advantages that canned alcoholic beverages offer. These advantages include convenience, durability, sustainability, variety, and affordability.

Canned alcoholic beverages are a popular choice among consumers due to their convenience. They are easy to transport, store and consume on-the-go, making them a perfect choice for outdoor events and occasions. Additionally, canned beverages provide a durable packaging option that is less likely to break than glass bottles, making them a safer and more practical option for outdoor events such as concerts, festivals, and sporting events.In addition to convenience and durability, canned alcoholic beverages offer sustainability benefits. Furthermore, canned alcoholic beverages offer variety and affordability. Companies can offer a wider range of flavors and options with canned drinks, and they are often more affordable than traditional bottled drinks. Additionally, it can provide an ideal platform for ready-to-drink cocktails, which have been gaining popularity in recent years. However, it is worth noting that different countries have varying laws and regulations governing the production, distribution, and sale of alcoholic beverages. These laws can impact the growth of the canned alcoholic beverages market, especially in countries where the use of cans as a packaging option for alcoholic beverages is restricted or prohibited. Companies must take these regulations into consideration when expanding their operations to new markets. Overall, despite the regulatory challenges, the advantages of canned alcoholic beverages are expected to drive significant growth in the market during the forecast period.

Report Metric	Details
Market size value in 2023	USD 10.01 billion
Market size value in 2031	USD 59.49 billion
Growth Rate	21.9%
Forecast period	2024-2031
Forecast Unit (Value)	USD Billion
Segments covered	Product Type Bear, Cider, wine, cocktail, hard seltzers, and others Distribution channel Supermarkets/ hypermarkets, liquor store, online retail, convenience Store, and others Packaging type Slim can, standard Cans, and others Price range Economy, mid range, premium, and others
Regions covered	North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered	Anheuser-Busch InBev SA/NV Bacardi Limited Brown-Forman Corporation Constellation Brands, Inc. Diageo plc E.&J. Gallo Winery Heineken N.V. Kirin Holdings Company, Limited Kopparberg Brewery AB Mike's Hard Lemonade Co. Molson Coors Beverage Company Pernod Ricard S.A. Suntory Beverage & Food Limited The Boston Beer Company, Inc. The Coca-Cola Company The Hershey Company The Wine Group Inc. Truly Hard Seltzer White Claw Seltzer Works ZIGMA Hard Seltzer Canned Alcoholic Beverages Market Recent Developments In April 2022, Constellation Brands completed the acquisition of the remaining shares of Austin Cocktails, a craft-cocktail business based in Austin, Texas, that was founded by two sisters, Jill Burns and Kelly Gasink, in 2012. The company distributes high-end premixed cocktails in a variety of flavors, including Cucumber Vodka Mojito, Ruby Red Cocktail, Perfect Bergamot Orange Margarita, Peppered Maple Blood Orange Bourbon Cocktail, and New School Gin Mule, all of which have an alcohol content of 12% to 15%. Austin Cocktails' products were distributed in 28 states in the previous year, demonstrating its widespread reach.
Customization scope	Free report customization with purchase. Customization includes:- Segments by type, application, etc Company profile Market dynamics & outlook Region

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Table Of Content

Executive Summary

Market overview

Exhibit: Executive Summary – Chart on Market Overview
Exhibit: Executive Summary – Data Table on Market Overview
Exhibit: Executive Summary – Chart on Global Canned Alcoholic Beverages Market Characteristics
Exhibit: Executive Summary – Chart on Market by Geography
Exhibit: Executive Summary – Chart on Market Segmentation
Exhibit: Executive Summary – Chart on Incremental Growth
Exhibit: Executive Summary – Data Table on Incremental Growth
Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
  - Drivers
  - Opportunities
  - Restraints
  - Challenges
SWOT Analysis

KEY MARKET INSIGHTS

Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
Macroeconomic Indicators

COVID IMPACT

Introduction
Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
Revised Market Size
- Exhibit: Data Table on Global Canned Alcoholic Beverages Market size and forecast 2021-2027 ($ million)
Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
  - Drivers
  - Opportunities
  - Restraints
  - Challenges
Regulatory Landscape
- Exhibit: Data Table on regulation from different region
SWOT Analysis
Porters Analysis
- Competitive rivalry
  - Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
  - Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
  - Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
  - Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
  - Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact

Market Size by Region

Chart on Market share by geography 2021-2027 (%)
Data Table on Market share by geography 2021-2027(%)
North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
  - Exhibit: Chart on Market share 2021-2027 (%)
  - Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
  - Exhibit: Chart on Market share 2021-2027 (%)
  - Exhibit: Market size and forecast 2021-2027 ($ million)
Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
  - Exhibit: Chart on Market share 2021-2027 (%)
  - Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
  - Exhibit: Chart on Market share 2021-2027 (%)
  - Exhibit: Market size and forecast 2021-2027 ($ million)
- France
  - Exhibit: Chart on Market share 2021-2027 (%)
  - Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
  - Exhibit: Chart on Market share 2021-2027 (%)
  - Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
  - Exhibit: Chart on Market share 2021-2027 (%)
  - Exhibit: Market size and forecast 2021-2027 ($ million)
Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
  - Exhibit: Chart on Market share 2021-2027 (%)
  - Exhibit: Market size and forecast 2021-2027 ($ million)
- India
  - Exhibit: Chart on Market share 2021-2027 (%)
  - Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
  - Exhibit: Chart on Market share 2021-2027 (%)
  - Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
  - Exhibit: Chart on Market share 2021-2027 (%)
  - Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
  - Exhibit: Chart on Market share 2021-2027 (%)
  - Exhibit: Market size and forecast 2021-2027 ($ million)
Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
  - Exhibit: Chart on Market share 2021-2027 (%)
  - Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
  - Exhibit: Chart on Market share 2021-2027 (%)
  - Exhibit: Market size and forecast 2021-2027 ($ million)
Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
  - Exhibit: Chart on Market share 2021-2027 (%)
  - Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
  - Exhibit: Chart on Market share 2021-2027 (%)
  - Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
  - Exhibit: Chart on Market share 2021-2027 (%)
  - Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

Competitive Landscape
- Total number of companies covered
  - Exhibit: companies covered in the report, 2021
- Top companies market positioning
  - Exhibit: company positioning matrix, 2021
- Top companies market Share
  - Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Global Canned Alcoholic Beverages Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Canned Alcoholic Beverages Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Global Canned Alcoholic Beverages Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Global Canned Alcoholic Beverages Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

Global Canned Alcoholic Beverages Market Report Snapshots

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Global Canned Alcoholic Beverages Market Size, Share, Growth Analysis, By Product Type(Bear, Cider), By Distribution channel(Supermarkets/ hypermarkets, liquor store), By Packaging type(Slim can, standard Cans), By Price range(Economy, mid range) - Industry Forecast 2024-2031