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Baby Apparel Market size was valued at USD 153.98 billion in 2019 and is poised to grow from USD 164.14 billion in 2023 to USD 291.76 billion by 2031, growing at a CAGR of 6.6% in the forecast period (2024-2031).

Because of the industry's extreme fragmentation, players are expected to face more competition. As a result, major players are implementing strategies to strengthen their position in the baby apparel market, including supply chain improvements, mergers, and acquisitions. For instance, Gymboree and Crazy 8 assets offering various children's clothing were acquired by The Children's Place. It is anticipated that this will increase The Childrenplace's product offering. 'Carter's Inc.', 'The Children's Place, Inc.', 'Hennes & Mauritz AB (H&M)', 'Mothercare plc', 'Gymboree Group, Inc.', 'OshKosh B'Gosh, Inc.', 'Nike, Inc.', 'Adidas AG', 'Under Armour, Inc.', 'Levi Strauss & Co.', 'VF Corporation', 'Puma SE', 'Li & Fung Limited', 'Gerber Childrenswear LLC', 'Kering SA', 'Fruit of the Loom, Inc.', 'Ralph Lauren Corporation', 'American Apparel Inc.', 'Gap Inc.', 'J.C. Penney Company, Inc.'

The baby apparel market expansion will be accelerated by increased access to clothing and accessories and the infrastructure development of retail stores in emerging economies. For instance, PT Matahari Department Store Tbk announced its partnership with OVS, one of the top Italian clothing brands that also sells baby apparel. Through this partnership, Matahari stores will increase the reach of its product line by taking on the role of OVS's sole distributor in Indonesia.

Due to its simplicity in identifying the baby's various activities, smart baby clothing is becoming more popular on the market. Wearable smart clothing collects data from sensors affixed to baby clothes, which is then sent to the parents' smartphones so they can monitor their children. For instance, the Nanit brand introduced its Breathing Wear for infants with a fabric that is distinguished by individualized patterns. Parents can easily monitor their baby's breathing motion by using the Nanit Plus camera, which is connected to their smartphone, to read this engineered pattern. Therefore, it is anticipated that technological advancements will increase product demand.

The market in Asia Pacific had a significant baby apparel market share and was valued at US$ 23.27 billion. Sales of goods in China, India, and Southeast Asia are probably to benefit from the rising number of newborns in the area. As a result of China's decision to end its one-child policy and allow couples to have two children instead, the country is anticipated to grow to be one of the world's biggest markets for baby clothing during the forecast period.

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Global Baby Apparel Market

Product ID: SQMIG25K2089