Global Dental Floss Market

Dental Floss Market Size, Share, Growth Analysis, By Product(Waxed floss, Unwaxed floss, Dental Tape), By Distribution channel(Online, Offline), By Sales Channel(Retail Pharmacies, hospital pharmacies, and online), By Region - Industry Forecast 2024-2031


Report ID: SQMIG35B2042 | Region: Global | Published Date: July, 2001
Pages: 157 | Tables: 89 | Figures: 76

Dental Floss Market Dynamics

Dental Floss Market Driver

  • The increase in the frequency of oral issues and the rising demand for oral care products are the major factors driving the market's growth. According to the Platform for Better Oral Health in Europe, more than half of the European population had periodontitis in 2018, and over 10% of the population had serious dental illnesses, with the prevalence of periodontitis rising to 70-85% among people aged 60-65 years.
  • There has been an increase in global awareness of oral health. This is supported by initiatives conducted by several governments and non-governmental organizations, all of which have an impact on the market's growth, for instance, The American Dental Association, held National Children's Dental Health Month in February 2020, bringing together hundreds of committed professionals, healthcare providers, and educators to promote the benefits of good oral health among children and their caregivers. Furthermore, for many years, the Oral Health Foundation, one of the largest independent oral health charities in the UK, has conducted different oral health awareness initiatives. Between May 17 and June 17, 2021, the charity planned to hold an oral health awareness month.
  • The aggressive advertising efforts and the launch of oral hygiene products under well-known brand names are likely to generate major prospects for the global market's development. The dental floss industry as a whole is predicted to increase rapidly by 2028. Companies are employing a variety of practices to increase their Dental Floss Market share, including product launches, research & development, collaborations, partnerships, and joint ventures.

Dental Floss Market Restraint

  • The outbreak of the coronavirus has disrupted the global supply chain, as most companies have been forced to either shut down their manufacturing plants or drastically reduce their activities due to government-enforced strict regulations. This includes limiting the number of workers in factories to maintain social distance. Furthermore, it has disrupted the import and export of goods as governments from various countries restrict or limit the number of goods entering and exiting their country. This, in turn, has had a negative impact on several brands. For example, according to Times of India data released in May 2020, Colgate-Palmolive (India) sales dropped by 7.4% to USD 150.87 million, with an 8% decrease in the volume.
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Dental Floss Market size was valued at USD 591.12 billion in 2019 and is poised to grow from USD 617.85 billion in 2023 to USD 862.55 billion by 2031, growing at a CAGR of 4.96% in the forecast period (2024-2031).

The Dental Floss Market is characterized by a few well-established firms and also several small and medium-sized businesses. P&G, J&J, and Colgate are the market leaders in this category. Companies such as Tom's of Maine, Inc. are providing dental floss made from three natural waxes, jojoba, carnauba, and beeswax, with no added preservatives, sweeteners, or color, with the waxed floss market already having a large share of revenue in 2021 and the expected growth of the dental loss market. They are broadening their product line and making things more environmentally friendly. Dental Floss Market penetration is likely to expand as a result of these factors. 'Johnson & Johnson', 'Procter & Gamble', 'Colgate-Palmolive Company', 'Unilever', 'Dr. Fresh LLC', 'Lion Corporation', 'Sunstar Suisse S.A.', 'Water Pik, Inc.', 'Church & Dwight Co., Inc.', 'Dentek Oral Care, Inc.', 'Tom's of Maine', 'The Humble Co.', 'Oral-B', 'GUM', 'Reach', 'DenTek', 'Glide', 'SuperFloss', 'Curaprox', 'TePe.'

The increase in the frequency of oral issues and the rising demand for oral care products are the major factors driving the market's growth. According to the Platform for Better Oral Health in Europe, more than half of the European population had periodontitis in 2018, and over 10% of the population had serious dental illnesses, with the prevalence of periodontitis rising to 70-85% among people aged 60-65 years.

The growth of waxed dental floss is a prominent key trend, owing to rising oral health concerns. Increased dental problems such as cavities, poor breath, and gum inflammation are predicted to drive demand for interdental cleaning items such as dental floss. Interdental brushes, tapes, floss, and other products are used to remove plaque and clean the interdental area.

In the year 2021, North America has dominated the dental floss market and is rapidly expanding, primarily as a result of increased public awareness of oral hygiene and the rising frequency of oral illnesses. According to the Centres for Disease Control and Prevention (CDC), more than 90% of adults in the United States have cavity problems, with one out of every four having untreated cavities. Cavities are preventable, but they are the most common chronic health problem in the region. Furthermore, 50% of all adults aged 30 and up in the United States have signs of gum disease. The rising prevalence of dental problems and increased awareness about oral health are expected to contribute to regional growth. Further, the Asia Pacific region is expected to grow due to an aging population and increased awareness of dental health and preventive care. Consumers in the region are more focused on oral hygiene and invest in new technologies for improved dental care as a result of awareness campaigns.

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Global Dental Floss Market

Product ID: SQMIG35B2042

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