Global Butterfly Pea Flowers Market

Butterfly Pea Flowers Market Size, Share, Growth Analysis, By Type(whole dried flower, powder), By Application(food products, beverages), By Distribution channel(direct and indirect) - Industry Forecast 2024-2031


Report ID: SQMIG30I2160 | Region: Global | Published Date: February, 2024
Pages: 242 | Tables: 89 | Figures: 76

Butterfly Pea Flowers Market Insights

Butterfly Pea Flowers Market size was valued at USD 0.102 billion in 2019 and is poised to grow from USD 0.11 billion in 2023 to USD 0.17 billion by 2031, growing at a CAGR of 5.5% in the forecast period (2024-2031).

Butterfly pea flower (Clitoria ternatea) found in blue shade and having color changing properties so that they are widely used in food and beverages products such as blue tea, blue rice, shampoos, face mask, etc. the growth of butterfly pea flower market is attributed to the increasing demand for butterfly pea flower product as a natural food color, high demand for healthy tea alternatives, and the health benefits associated with the butterfly pea flower such as antiaging, anti-inflammatory, improves human metabolism. The butterfly pea flower is rich in antioxidants and flavonoids and contains zero caffeine. It also changes its color from blue to purple when mixed with acidic substances.

Butterfly pea flower is used to make herbal tea, which is most liked by the consumer due to its positive health effect such as stress reliever. Normal tea has a higher concentration of caffeine than butterfly pea flower tea. Intake of higher caffeine results in adverse health effects such as poor sleep, nausea, restlessness so consumers prefer herbal tea which helps to grow the butterfly pea flower market.

Butterfly pea flower is commonly used in South Asian countries for traditional events. It has particularly no scent or color, making it perfect for food & beverages.

Asia Pacific is the dominating region in the global butterfly pea flower market over the forecast period.

US Butterfly Pea Flowers Market is poised to grow at a sustainable CAGR for the next forecast year.

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Butterfly Pea Flowers Market size was valued at USD 0.102 billion in 2019 and is poised to grow from USD 0.11 billion in 2023 to USD 0.17 billion by 2031, growing at a CAGR of 5.5% in the forecast period (2024-2031).

The butterfly pea flower market competitive landscape provides the details of competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. 'Synthite Industries Ltd.', 'AVT Natural Products Ltd.', 'Shaanxi Fuheng (FH) Biotechnology Co., Ltd.', 'Wild Hibiscus Flower Company', 'Neelam Phyto-Extracts', 'Gourmet Garden', 'Naresuan University', 'Siam Industries International', 'Phyto Life Sciences P. Ltd.', 'Haldin Pacific Semesta, PT', 'ASR Group', 'FINE Organics', 'Phytochem India', 'Srisandhi Agro Products', 'AZELIS ASIA PACIFIC', 'Everest Spices', 'Aryan International', 'Arjuna Natural Extracts Ltd.', 'Suminter India Organics', 'Doehler GmbH'

From the last few years, the demand for natural color additives has increased significantly. We attributed this growth in the demand to the rising awareness among consumers and manufacturers alike about the negative impact of synthetic or chemical color additives on health. For instance, the market has witnessed a tremendous growth in the prevalence of skin cancer and allergic reaction to synthetic color additives. This, in turn, is giving an impetus to the demand for products having natural ingredients such as butterfly pea flower.

One of the trends among the butterfly pea flower market is consumption of cocktail beverages such as Little Violeta, The Wild Indigo Yander, Purple Rain, and others. These cocktails are attracted by consumers because of its color as well as health benefits than that of traditional beverages. Another trend is ‘Blue Rice’. Blue rice is healthier than other artificially flavored rice that contains harmful food colors. Blue rice from the North East or Thailand is unpolished rice with high fiber content, easy to digest which helps in metabolism.

The butterfly pea flower market is divided into five regions- North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.

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Global Butterfly Pea Flowers Market

Product ID: SQMIG30I2160

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