Butterfly Pea Flowers Market
Report ID: SQMIG30I2160
Report ID: SQMIG30I2160
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Report ID:
SQMIG30I2160 |
Region:
Global |
Published Date: February, 2024
Pages:
242
|Tables:
89
|Figures:
76
Global Butterfly Pea Flowers Market size was valued at USD 0.12 Billion in 2024 and is poised to grow from USD 0.13 Billion in 2025 to USD 0.2 Billion by 2033, growing at a CAGR of 5.9% during the forecast period (2026–2033).
Butterfly pea flower (Clitoria ternatea) found in blue shade and having color changing properties so that they are widely used in food and beverages products such as blue tea, blue rice, shampoos, face mask, etc. the growth of butterfly pea flower market is attributed to the increasing demand for butterfly pea flower product as a natural food color, high demand for healthy tea alternatives, and the health benefits associated with the butterfly pea flower such as antiaging, anti-inflammatory, improves human metabolism. The butterfly pea flower is rich in antioxidants and flavonoids and contains zero caffeine. It also changes its color from blue to purple when mixed with acidic substances.
Butterfly pea flower is used to make herbal tea, which is most liked by the consumer due to its positive health effect such as stress reliever. Normal tea has a higher concentration of caffeine than butterfly pea flower tea. Intake of higher caffeine results in adverse health effects such as poor sleep, nausea, restlessness so consumers prefer herbal tea which helps to grow the butterfly pea flower market.
Butterfly pea flower is commonly used in South Asian countries for traditional events. It has particularly no scent or color, making it perfect for food & beverages.
Asia Pacific is the dominating region in the global butterfly pea flower market over the forecast period.
US Butterfly Pea Flowers Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2026-2033
Global Market Size
USD 0.11 billion
Largest Segment
indirect
Fastest Growth
indirect
Growth Rate
5.9% CAGR
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Global Butterfly Pea Flowers Market is segmented by Type, Distribution, Application and region. Based on Type, the market is segmented into Whole Dried Flowers, Powder and Extracts. Based on Distribution, the market is segmented into Direct Channel (B2B) and Indirect Channel (B2C). Based on Application, the market is segmented into Beverages, Food Products and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
The distribution channel is segmented into direct and indirect.
Indirect distribution channel is expected to dominate the global butterfly pea flower market over the forecast period due to the traditional consumption of flowers and well- established commercial farming, especially in Thailand & Malaysia. Also increased online shopping and social media use propels the growth of this market.
As a result of the pandemic, people are becoming more aware of their health. Furthermore, the butterfly pea flower tea has gained popularity as a stress reliever. To explain the benefits of tea, many celebrities have posted photos of themselves drinking butterfly pea flower tea on social media, which influenced consumer preferences toward the consumption of butterfly pea flower tea.
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The global butterfly pea flower market is divided into five regions- North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.
Asia pacific region is projected to dominate the global butterfly pea flower market over the forecast period followed by North America and Europe. In Thailand, well established commercial farming is used for butterfly pea flower and also the presence of a large number of butterfly pea flower farmers enhances the growth rate. The Asia Pacific market is expected to grow at the fastest rate during the forecast period due to increasing awareness about the health benefits of butterfly pea flower, expanding area of application, and emerging trend about healthy food and food products.
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Increasing Demand for Natural Food Color
Increasing Trend of Herbal Products and Health Benefits offered by Global pea Flower Tea
Dynamic Government Regulations
High Cost of Herbal Tea
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The global butterfly pea flower market competitive landscape provides the details of competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance.
Butterfly Pea Flowers Market Top Company Profiles
SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected utilizing Primary Exploratory Research backed by the robust Secondary Desk research.
According to our global butterfly pea flower market analysis, consumers are more aware about their health so they preferred organic food than traditional food. Increasing use of natural food color additives, high demand for herbal products and high demand for healthy tea alternatives helps to drive the growth of the global butterfly pea flower market. Some factors hindered the market growth such as increasing cost of herbal products, government restrictions in some countries.
| Report Metric | Details |
|---|---|
| Market size value in 2024 | USD 0.12 Billion |
| Market size value in 2033 | USD 0.2 Billion |
| Growth Rate | 5.9% |
| Base year | 2024 |
| Forecast period | 2026-2033 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
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| Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
Parent Market Analysis
Market overview
Market size
KEY MARKET INSIGHTS
COVID IMPACT
MARKET DYNAMICS & OUTLOOK
Market Size by Region
KEY COMPANY PROFILES
Methodology
For the Butterfly Pea Flowers Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Butterfly Pea Flowers Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
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With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Butterfly Pea Flowers Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Butterfly Pea Flowers Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
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Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
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Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
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