USD 0.102 billion
Global Butterfly Pea Flowers Market Size, Share, Growth Analysis, By Type(whole dried flower, powder), By Application(food products, beverages), By Distribution channel(direct and indirect) - Industry Forecast 2024-2031
Report ID:
SQMIG30I2160 |
Region:
Global |
Published Date: February, 2024
Pages:
242
|
Tables:
89 |
Figures:
76
Global Butterfly Pea Flowers Market Insights
Butterfly Pea Flowers Market size was valued at USD 0.102 billion in 2019 and is poised to grow from USD 0.11 billion in 2023 to USD 0.17 billion by 2031, growing at a CAGR of 5.5% in the forecast period (2024-2031).
Butterfly pea flower (Clitoria ternatea) found in blue shade and having color changing properties so that they are widely used in food and beverages products such as blue tea, blue rice, shampoos, face mask, etc. the growth of butterfly pea flower market is attributed to the increasing demand for butterfly pea flower product as a natural food color, high demand for healthy tea alternatives, and the health benefits associated with the butterfly pea flower such as antiaging, anti-inflammatory, improves human metabolism. The butterfly pea flower is rich in antioxidants and flavonoids and contains zero caffeine. It also changes its color from blue to purple when mixed with acidic substances.
Butterfly pea flower is used to make herbal tea, which is most liked by the consumer due to its positive health effect such as stress reliever. Normal tea has a higher concentration of caffeine than butterfly pea flower tea. Intake of higher caffeine results in adverse health effects such as poor sleep, nausea, restlessness so consumers prefer herbal tea which helps to grow the butterfly pea flower market.
Butterfly pea flower is commonly used in South Asian countries for traditional events. It has particularly no scent or color, making it perfect for food & beverages.
Asia Pacific is the dominating region in the global butterfly pea flower market over the forecast period.
US Butterfly Pea Flowers Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2024-2031
Global Market Size
Largest Segment
indirect
Fastest Growth
indirect
Growth Rate
5.5% CAGR
Global Butterfly Pea Flowers Market ($ Bn)
Country Share for Asia Pacific Region (%)
Global Butterfly Pea Flowers Market By Distribution Channel ($ Bn)
Global Butterfly Pea Flowers Market By Distribution Channel (%)
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Global Butterfly Pea Flowers Market Segmental Analysis
Butterfly Pea Flowers Market is segmented based on type, application, distribution channel, and region. Based on type, the global Butterfly Pea Flowers Market is segmented into whole dried flower, powder, extract. Based on application, the global butterfly pea flower market is segmented into food products, beverages, tea, medicine. Based on distribution channel, the global Butterfly Pea Flowers Market is segmented into direct, indirect. Based on region, the Butterfly Pea Flowers Market is segmented into North America, Latin America, Asia Pacific, Europe, and MEA.
Butterfly Pea Flowers Market Analysis by Distribution Channel
The distribution channel is segmented into direct and indirect.
Indirect distribution channel is expected to dominate the global butterfly pea flower market over the forecast period due to the traditional consumption of flowers and well- established commercial farming, especially in Thailand & Malaysia. Also increased online shopping and social media use propels the growth of this market.
As a result of the pandemic, people are becoming more aware of their health. Furthermore, the butterfly pea flower tea has gained popularity as a stress reliever. To explain the benefits of tea, many celebrities have posted photos of themselves drinking butterfly pea flower tea on social media, which influenced consumer preferences toward the consumption of butterfly pea flower tea.
Global Butterfly Pea Flowers Market By Distribution Channel, 2023 (%)
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Global Butterfly Pea Flowers Market Regional Insights
The global butterfly pea flower market is divided into five regions- North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.
Asia pacific region is projected to dominate the global butterfly pea flower market over the forecast period followed by North America and Europe. In Thailand, well established commercial farming is used for butterfly pea flower and also the presence of a large number of butterfly pea flower farmers enhances the growth rate. The Asia Pacific market is expected to grow at the fastest rate during the forecast period due to increasing awareness about the health benefits of butterfly pea flower, expanding area of application, and emerging trend about healthy food and food products.
Global Butterfly Pea Flowers Market By Region, 2024-2031
- Largest
- Fastest
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Global Butterfly Pea Flowers Market Dynamics
Butterfly Pea Flowers Market Drivers
Increasing Demand for Natural Food Color
- From the last few years, the demand for natural color additives has increased significantly. We attributed this growth in the demand to the rising awareness among consumers and manufacturers alike about the negative impact of synthetic or chemical color additives on health. For instance, the global market has witnessed a tremendous growth in the prevalence of skin cancer and allergic reaction to synthetic color additives. This, in turn, is giving an impetus to the demand for products having natural ingredients such as butterfly pea flower.
Increasing Trend of Herbal Products and Health Benefits offered by Global pea Flower Tea
- Consumer awareness regarding health and wealth drift the demand for herbal beverages. Consumers prefer beverages which help to improve body functions. The growing awareness of herbal beverages has expanded the global butterfly pea flower tea market. Tea has properties like anti-stress which are helpful in the problem of anxiety and also it refreshes the mind. The numerous health benefits offered by the butterfly pea flower tea are expected to generate the high demand for the tea among the consumers over the forecast period.
Butterfly Pea Flowers Market Restrains
Dynamic Government Regulations
- The butterfly pea flower is used to produce food and beverages due to its positive health effects. But some governments restrict the use of butterfly pea flower in the food and beverages- the TaiPai city government health department restricts the direct consumption of blue butterfly pea flower as a food and beverages although its use as a natural food coloring agent has been permitted. Pregnant women are advised not to consume plants as it contains compounds that may have uterine and hormonal effects.
High Cost of Herbal Tea
- Herbal Tea has lots of health benefits so the consumer prefers Herbal Tea over normal tea. But herbal Teas are more expensive due to ingredients used, manufacturing process, and distribution. This could limit the growth of the global butterfly pea flower market.
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Global Butterfly Pea Flowers Market Competitive Landscape
The global butterfly pea flower market competitive landscape provides the details of competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance.
Butterfly Pea Flowers Market Top Company Profiles
- Synthite Industries Ltd.
- AVT Natural Products Ltd.
- Shaanxi Fuheng (FH) Biotechnology Co., Ltd.
- Wild Hibiscus Flower Company
- Neelam Phyto-Extracts
- Gourmet Garden
- Naresuan University
- Siam Industries International
- Phyto Life Sciences P. Ltd.
- Haldin Pacific Semesta, PT
- ASR Group
- FINE Organics
- Phytochem India
- Srisandhi Agro Products
- AZELIS ASIA PACIFIC
- Everest Spices
- Aryan International
- Arjuna Natural Extracts Ltd.
- Suminter India Organics
- Doehler GmbH
Butterfly Pea Flowers Market Recent Developments
- Wize Tea declared a collaboration with Vancouver-based artist and muralist Chairman Ting to create a limited edition design of their new, ready-to-drink sparkling iced tea cans.
- BYROE launches Tea-Infused Skincare line such as English Breakfast Tea Treatment Essence, Hibiscus Tea Glow Mist, and Rose Tea Eye cream
Global Butterfly Pea Flowers Key Market Trends
- One of the trends among the butterfly pea flower market is consumption of cocktail beverages such as Little Violeta, The Wild Indigo Yander, Purple Rain, and others. These cocktails are attracted by consumers because of its color as well as health benefits than that of traditional beverages. Another trend is ‘Blue Rice’. Blue rice is healthier than other artificially flavored rice that contains harmful food colors. Blue rice from the North East or Thailand is unpolished rice with high fiber content, easy to digest which helps in metabolism.
Global Butterfly Pea Flowers Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected utilizing Primary Exploratory Research backed by the robust Secondary Desk research.
According to our global butterfly pea flower market analysis, consumers are more aware about their health so they preferred organic food than traditional food. Increasing use of natural food color additives, high demand for herbal products and high demand for healthy tea alternatives helps to drive the growth of the global butterfly pea flower market. Some factors hindered the market growth such as increasing cost of herbal products, government restrictions in some countries.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 0.102 billion |
| Market size value in 2031 | USD 0.17 billion |
| Growth Rate | 5.5% |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
| Historical Year | 2019 |
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Global Butterfly Pea Flowers Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Global Butterfly Pea Flowers Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Global Butterfly Pea Flowers Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Butterfly Pea Flowers Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Global Butterfly Pea Flowers Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Global Butterfly Pea Flowers Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
Global Butterfly Pea Flowers Market Report Snapshots
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