Global Butterfly Pea Flowers Market

Butterfly Pea Flowers Market Size, Share, Growth Analysis, By Type(whole dried flower, powder, extract), By Application(food products, beverages, tea, medicine), By Distribution channel(direct and indirect), By Region - Industry Forecast 2024-2031

Report ID: SQMIG30I2160 | Region: Global | Published Date: February, 2024
Pages: 242 | Tables: 89 | Figures: 76

Butterfly Pea Flowers Market Regional Insights

The global butterfly pea flower market is divided into five regions- North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.

Asia pacific region is projected to dominate the global butterfly pea flower market over the forecast period followed by North America and Europe. In Thailand, well established commercial farming is used for butterfly pea flower and also the presence of a large number of butterfly pea flower farmers enhances the growth rate. The Asia Pacific market is expected to grow at the fastest rate during the forecast period due to increasing awareness about the health benefits of butterfly pea flower, expanding area of application, and emerging trend about healthy food and food products.

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Butterfly Pea Flowers Market size was valued at USD 0.102 billion in 2019 and is poised to grow from USD 0.11 billion in 2023 to USD 0.17 billion by 2031, growing at a CAGR of 5.5% in the forecast period (2024-2031).

The global butterfly pea flower market competitive landscape provides the details of competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. 'Synthite Industries Ltd.', 'AVT Natural Products Ltd.', 'Shaanxi Fuheng (FH) Biotechnology Co., Ltd.', 'Wild Hibiscus Flower Company', 'Neelam Phyto-Extracts', 'Gourmet Garden', 'Naresuan University', 'Siam Industries International', 'Phyto Life Sciences P. Ltd.', 'Haldin Pacific Semesta, PT', 'ASR Group', 'FINE Organics', 'Phytochem India', 'Srisandhi Agro Products', 'AZELIS ASIA PACIFIC', 'Everest Spices', 'Aryan International', 'Arjuna Natural Extracts Ltd.', 'Suminter India Organics', 'Doehler GmbH'

From the last few years, the demand for natural color additives has increased significantly. We attributed this growth in the demand to the rising awareness among consumers and manufacturers alike about the negative impact of synthetic or chemical color additives on health. For instance, the global market has witnessed a tremendous growth in the prevalence of skin cancer and allergic reaction to synthetic color additives. This, in turn, is giving an impetus to the demand for products having natural ingredients such as butterfly pea flower.

One of the trends among the butterfly pea flower market is consumption of cocktail beverages such as Little Violeta, The Wild Indigo Yander, Purple Rain, and others. These cocktails are attracted by consumers because of its color as well as health benefits than that of traditional beverages. Another trend is ‘Blue Rice’. Blue rice is healthier than other artificially flavored rice that contains harmful food colors. Blue rice from the North East or Thailand is unpolished rice with high fiber content, easy to digest which helps in metabolism.

The global butterfly pea flower market is divided into five regions- North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.

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Global Butterfly Pea Flowers Market

Report ID: SQMIG30I2160

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