Butterfly Pea Flowers Market Updates

Global Butterfly Pea Flowers Market size was valued at USD 0.11 billion in 2023 and is poised to grow from USD 0.12 billion in 2024 to USD 0.18 billion by 2032, growing at a CAGR of 5.9% during the forecast period (2025-2032).

The global butterfly pea flower market competitive landscape provides the details of competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. 'My Blue Tea (Australia) ', 'Wild Hibiscus Flower Co. (Australia) ', 'Yumchaa (UK) ', 'Blue Tea (India) ', 'ÉsahTea (India) ', 'Shyali Products Private Limited (India) ', 'Siam Industries International (Thailand) ', 'Manila Superfoods (Philippines) ', 'Woodland Foods (USA) ', 'Longevity Warehouse (USA) ', 'Curio Spice Co. (USA) ', 'Rishi Tea & Botanicals (USA) ', 'Ohio Tea Company (USA) ', 'Incas by Asiya Life (USA) ', 'Lake Missoula Tea Company (USA) ', 'EverforEver Biotech (China) ', 'Saathea (India) ', 'Arison Tea Company (India) ', 'Wize Tea (Canada)'

From the last few years, the demand for natural color additives has increased significantly. We attributed this growth in the demand to the rising awareness among consumers and manufacturers alike about the negative impact of synthetic or chemical color additives on health. For instance, the global market has witnessed a tremendous growth in the prevalence of skin cancer and allergic reaction to synthetic color additives. This, in turn, is giving an impetus to the demand for products having natural ingredients such as butterfly pea flower.

One of the trends among the butterfly pea flower market is consumption of cocktail beverages such as Little Violeta, The Wild Indigo Yander, Purple Rain, and others. These cocktails are attracted by consumers because of its color as well as health benefits than that of traditional beverages. Another trend is ‘Blue Rice’. Blue rice is healthier than other artificially flavored rice that contains harmful food colors. Blue rice from the North East or Thailand is unpolished rice with high fiber content, easy to digest which helps in metabolism.

The global butterfly pea flower market is divided into five regions- North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.